Workfront's Corporate Executive Team
Alex Shootman, President & CEO
As President and CEO of Workfront, Alex drives the overall strategy, vision, and execution of the company, ensuring that Workfront is a dedicated partner in helping its customers transform the work experience. Shootman brings more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based companies.
Prior to joining Workfront, Alex was President of Apptio, where he was responsible for the company’s integrated sales and services functions globally. Prior to Apptio, Alex was the President of Eloqua, where he was responsible for leading the organization’s global sales, customer success, and field operations teams. Alex was integral in leading Eloqua’s category creation as an enterprise SaaS company, and in 2012 was a member of the team that helped bring Eloqua to a successful public offering, subsequently being acquired by Oracle. Shootman has also held executive-level positions with Vignette, TeleTech, BMC Software and IBM.
In his free time Alex can usually be found trying to convince his legs that they really don’t hurt on a road bike or running trail, admiring the view from a 14er in Colorado, or down on a reef in his home state of Hawaii. That is if his four kids leave him any free time.
Laura Butler, SVP of People & Culture
As Workfront’s SVP of People and Culture, Laura is responsible for creating and reinforcing a contagious culture that thrives on getting work done and doing it right. She’s built an exceptional team who are focused on attracting, developing and retaining great talent.
Laura has spent that last two decades shaping global talent strategies for Fortune 500 corporations as an executive with Ceridian, TeleTech, Taleo, Oracle, and PG&E. She is passionate about the role that Workfront plays in modern work management as a driver of an engaged and productive employee experience.
Laura has been recognized for her thought leadership around workforce development and diversity and inclusion. She was previously named to the San Francisco Business Times Most Influential Women list as well as was a 2017 finalist for Utah’s Women in Technology award.
In Laura’s free time, she enjoys spending time with her husband and two children, concerts and tennis spectator.
Carl Cross, EVP of Sales
As Executive Vice President of Sales for Workfront, Carl is responsible for worldwide account management and revenue growth.
Carl has over 20 years of global sales leadership experience, growing great teams, and building and executing long-term business strategies that lead to company growth and customer satisfaction. Prior to Workfront, Carl was the senior vice president of worldwide sales at AppSense and has held leadership and executive management roles at HP Enterprise Security, BMC Software, SAP, and PeopleSoft.
Paige P. Erickson, SVP of Business Development
As Senior Vice President of Business Development for Workfront, Paige is responsible for the Workfront Partner Network, which is accelerating the automation of knowledge work.
Paige has more than 25 years of industry experience and an impressive record of building some of the most admired partner programs in the industry. Paige has built a rock star team, which tirelessly works with global systems integrators, strategic alliance partners, ISV’s, referral partners and implementation partners to ensure their needs are met. Paige is an expert at developing, launching and managing comprehensive partner networks, including robust partner training and certification programs. Prior to Workfront, Paige was the Vice President of Partner Strategy and Programs at Sage and also held leadership positions at Billtrust, CA Technologies, BMC Software, and IBM. Paige is the recipient of multiple awards and industry recognition including CRN Channel Chief and CRN Top Women of the Channel.
In Paige’s free time she enjoys traveling to new and unique places and having fun with her family and friends. Her hobbies include skiing, scuba diving, photography, and golf.
Sue Fellows, EVP of Customer Experience
As Workfront’s EVP of Customer Experience, Sue is responsible for managing the Workfront customer organization, including: Customer Experience, Education & Training, Customer Experience Operations, Strategic Services, and Technical Support.
Sue brings nearly two decades of experience working with customers to drive value and customer satisfaction. Prior to Workfront, Sue was the Vice President of Global Customer Excellence at Apttus. During her tenure at Apttus, Fellows’ contributions in building the customer success and support functions resulted in increased customer satisfaction scores, as well as higher renewal rates for the organization. Sue has worked for both start-up and enterprise technology companies including RightNow Technologies and Oracle, and has held leadership roles in Professional Services, Operations, and Customer Experience Management.
In Sue’s free time, she enjoys being outdoors with her family.
Steve Holsten, General Counsel & Secretary
As General Counsel and Secretary, Steve is responsible for the oversight and leadership of all legal aspects of the business, including compliance, risk management, support of strategic corporate initiatives, and commercial transactions.
Prior to joining Workfront, Steve was GC at Vubiquity, a digital distribution company, and before that was GC at Eloqua, a SaaS marketing automation company. Steve was part of the team that oversaw Eloqua's IPO and sale to Oracle. Prior to Eloqua, Steve worked in the corporate legal departments for VeriSign and Winstar Communications, and for law firms in private practice, including Greenberg Traurig and Riordan & McKinzie (now Morgan Lewis).
In Steve’s free time, he enjoys golf, baseball, and spending time with his wife and four children.
Heidi Melin, CMO
As Workfront’s CMO, Heidi is responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront’s customer relationships.
Heidi brings to Workfront over two decades of senior marketing leadership and a reputation for building award-winning marketing teams in the technology industry. She has a proven track record of driving measurable growth for some of the most respected enterprise SaaS technology brands and has been recognized for her industry expertise. Her knowledge in B2B marketing has enabled her to become a thought leader and a sought out speaker at many industry events throughout the country.
Prior to Workfront, Heidi was the CMO of Plex Systems, Inc., where she was responsible for strategy and execution of all marketing efforts. She also previously served as CMO at Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft. In addition, Heidi served as a public company board director for Accelrys.
In Heidi’s free time she enjoys spending time with her family, gardening, traveling—especially to Lake Tahoe—and is an avid reader.
Jon Pexton, CFO
As Workfront’s CFO, Jon is responsible for all aspects of its financial operations including corporate finance, investor relations, accounting, tax, and treasury.
Jon has 25 years of wide-ranging experience that includes equity and debt offerings, mergers and acquisitions, international expansion, and strategic planning at high-growth companies. The Utah Technology Council and Utah Business Magazine have recognized him as CFO of the Year. Prior to Workfront, Jon was CFO of Progrexion, a financial technology company that more than tripled in size during his tenure and CFO of Interbank FX, a global foreign exchange brokerage firm, acquired by TradeStation in November 2011. Jon also held leadership positions at Callidus Software, Vitria Technology and Remedy Corporation, all multinational publicly traded software companies. He also spent eight years with Ernst & Young working in their audit, tax, and transaction advisory practices.
After spending 12 years of his career in the San Francisco Bay Area, Jon now resides in Salt Lake City. In his free time, he enjoys traveling to new places with his family, hiking, golf, riding motorcycles and being outdoors.
Steven ZoBell, CPO & CTO
As Chief Product & Technology Officer for Workfront, Steve leads the Workfront engineering and platform hosting and operations organizations as they develop the company’s purpose-built solutions for IT and marketing teams. He also works closely with the Workfront product and services teams to ensure that the technology platform is evolving to meet customer and market needs.
Steve brings more than 20 years of product development, software engineering and business management experience to the Workfront Team. Prior to Workfront, Steve was the Chief Product and Technology Officer at ADP AdvancedMD where his contributions included the launch of the AdvancedMD iPad and iPhone mobile solutions and the development of the AdvancedInsight business intelligence tools. He also worked closely with the Implementation Services teams to dramatically increase the first-year satisfaction of customers. Steve also previously served as the Chief Technology Officer for inContact. Some of his other accomplishments include overseeing the development of three Microsoft franchises: Amped snowboarding, Top Spin tennis, and Links golf.
During the course of his career, Steve has also been involved in the development of more than 25 critically acclaimed, award-winning, commercial software products.
In Steve’s free time, he can be found spending time with his family where they are constantly looking for opportunities to venture to Southern Utah to go jeeping and boating or simply find an awesome beach anywhere in the world to play and relax on.