Get the Right Agile Marketing Resource for You
No matter what level of Agile Marketing experience you currently have—whether you’re just looking into it or you’re already practicing and ready to dig in deeper, the three resources above will give you the information you need to achieve your Agile Marketing goals. See the full list of Agile Marketing resources.
What Is Agile Marketing?
Agile Marketing is more than just being flexible and responsive—it’s a work management methodology that is helping marketers be more modern, flexible, innovative, and responsive to their target markets. Traditional work and project management methodologies are rigid and tend to keep marketers stuck in months of planning and execution before they can deliver. Agile Marketing is a more recent alternative for managing marketing workflows—and it’s helping marketers revolutionize the way they do marketing.
With Agile Marketing, marketing teams of all types and sizes can shift their focus to the work that matters most and embrace Agile principles and results like being more customer-centric, increasing speed-to-market, working in iterations, and focusing on testing and continuous improvement.
Achieve Your Agile Marketing Goals
Is your team ready to change the game and unleash their inner Agile? Whether you’re just considering Agile Marketing or you’ve already started embracing and applying Agile Marketing principles and frameworks, Workfront is the solution for you. While old-school IT and development teams often manage their Agile work using whiteboards and sticky notes, there’s a much more modern (and eco-friendly) way to do things
Workfront is a cloud-based marketing work management solution that provides a reliable, streamlined way of managing marketing work—regardless of the project management methodology you prefer. In Workfront, marketing teams can manage all of their work in one place—across multiple teams, workflows, and methodologies, allowing your team to adopt Agile Marketing at their own pace.