It’s a fair question. And the answer is that we wanted our name to reflect the present value and the future potential of our platform for our customers. Although our platform provided one place for enterprise teams to see their work across teams and departments, the word ‘task’ felt tactical, simplistic and small. It was time for our name to match the scope and value of our solution.

After months of consideration, we finally arrived at Workfront. But out of all the names we considered, why did we choose that one? Here’s why:

  • Work is what we are about - Our work management solution is capable of handling massive projects or simple ad hoc requests that need to be done today—comprehensive work, not just tasks.
  • We live at the front of all of our customers’ work - We are the first thing they see when they want visibility into work projects and what’s coming up next.
  • We provide power and leadership - With real-time data-gathering and reporting, our solution provides lion-like power and the ability to make solid, data-driven decisions.
  • We have not stopped growing - Our solution will continue to evolve and grow to meet the changing needs of enterprise teams, and our name needs to do the same.

So say hello to Workfront: new name, same powerful enterprise work management solution.