Heather Hurst

Heather Hurst

Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.
Posts by Heather

Building a Content Marketing Plan & Template for 2016

It happens to all content marketers at some point. You are putting the finishing touches on a white paper hours before your deadline, when suddenly, the figurative fire alarm starts to ring. It’s your coworker, glancing over your shoulder at the computer screen. “Has the vendor approved this yet?” she asks. Your stomach drops. You realize that you completely forgot this crucial step in the approvals process. How did this happen? After all, you were following your content marketing plan. Isn’t it supposed to remove surprises and guesswork from your content creation process? Yes and no. A content marketing plan may... Read More

Work-Life Balance Tips

Over the last 20 years, we’ve seen a fundamental shift in the way we work and measure progress. The days of punching a time clock are largely over. Presence no longer equals performance. At an ever-increasing rate, technology makes it possible for performance to happen anytime, anywhere—at home, on the road, day or night. While this “freedom” can be liberating, it can also create a bit of a quagmire for some, according to a new study by Workfront, as work creeps slowly but steadily into employees’ personal time—interrupting family functions, creating distractions at the dinner table, and driving a wedge into... Read More

How Productive Do You Think You Are?

Q: If you had to make a guess, do you think most people would consider their bosses or their direct reports to be more productive? A: The answer to this question can be found in Workfront’s newest slideshare, where we highlight seven surprising findings—good, bad and ugly—from our recent State of Enterprise Work Report. As it turns out, 81% of office workers ranked themselves high in productivity compared to their co-workers, managers, leaders and direct reports. Only 62% rated their direct reports as highly as they rated themselves, while barely over half (53%) gave their managers high marks. Here’s what’s funny... Read More

How to Improve Employee Satisfaction at Work

Heather Hurst
Heather Hurst

In a New York Times op-ed from this summer, Tony Schwartz and Christine Porath from The Energy Project attempt to explain why you hate work. They write: “The way we’re working isn’t working. Even if you’re lucky enough to have a job, you’re probably not very excited to get to the office in the morning, you don’t feel much appreciated while you’re there, you find it difficult to get your most important work accomplished, amid all the distractions, and you don’t believe that what you’re doing makes much of a difference anyway.” Does that ring true to you? Ever wondered if... Read More

How to Choose the Right Work Management Software

So you have decided to trade your team’s epic quagmire of emails, sticky notes, Excel sheets and Google Docs for a professional work management software tool. Good for you. Deciding to make a change is the first step on the road to inefficiency recovery. Now your next step is deciding what kind of software to purchase to help manage your workload. This is easier said than done. After a quick Google search, you discover that there are many different types of software. Your head is spinning: should you buy project management software or work management software? What’s the difference? Project management software... Read More

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