Heather Hurst

Heather Hurst

Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.
Posts by Heather

Workplace Productivity Tips

Are you getting in the way of your employees going to the bathroom? If you’re not paying attention to the distractions and productivity problems happening in your team, you could be inadvertently contributing to a corporate epidemic of marketers having to “hold it” far longer than is healthy—either physiologically or psychologically. The rampant delaying of bathroom breaks is one of the more startling statistics that came out of Workfront’s 2015 State of Marketing Work report, which draws upon a recent survey of 617 full-time and part-time office workers who work at a company with 500 or more employees. Another startling statistic? Marketers... Read More

What it Takes to be an Amazing Creative Project Manager

Project management has likely always been around, but came into its own in the 1950s as it became an established discipline. Then in the 1960s, both Europe and the United States established organizations to help guide and teach methodologies around project management, and PM was on a roll. In the ensuing decades, PM found a warm and cozy home in engineering teams of all kinds, from construction to software and everything between. Most organizations understood that they couldn’t have successful projects—and I’ll define success as “on time, on budget and on scope”—without having a project manager leading the process. Many other areas... Read More

The Pros and Cons of Project Management Software vs. Task Management Software

What’s the best way to keep track of all of your tasks at work? If you answered, “A spreadsheet,” or “Good old-fashioned sticky notes,” you’re not alone. After all, what could be better than keeping a running checklist of your to-dos in Excel, Google Docs, or your trusty ol’ Post-It Notes pad, right? Wrong. You may be a die-hard believer in the Getting Things Done method, but the truth is, there are many tools designed to help you track tasks and projects more efficiently. A quick Google search for “project management software” tells you that the online productivity world is overflowing with... Read More

How New York Fashion Week Can Help Improve Your Work Habits

New York Fashion Week wrapped up 10 days ago, revealing the clothing trends that will be trickling down to the masses in the next couple of years—and will soon be spotted in an office cubicle near you. But besides arming us with new ways to dress for success, are there other lessons to be learned from the latest couture trends? In fact, there are. Here are four fashion-inspired lessons that can help you improve your work habits. 1. Holes are Great for Crochets—Not Your Work Processes Usually reserved for summer, crocheted pieces are making a splash this fall. Whether or not you choose... Read More

How to Help Your Team Meet Project Deadlines

If you think about it, the term “deadline” is a pretty horrific word. Most etymologists agree that the term originated during the American Civil War, in the Andersonville, GA prison camp. Federal prisoners of war were confined within a stockade of roughly hewn pine logs measuring 540 by 260 yards, inside of which was a line prisoners were forbidden to cross. According to an 1864 inspection report from Confederate Captain Walter Bowie: On the inside of the stockade and twenty feet from it there is a dead-line established, over which no prisoner is allowed to go, day or night,... Read More