Heather Hurst
Author

Heather Hurst

Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.
Posts by Heather

There’s More to Project Management than Process Alone

Nearly everyone who works in a professional setting is being called upon to understand and apply project management principles these days. This month, we’re reaching out to three project management professionals and asking them six universal questions, in hopes of uncovering the underlying principles of successful project management, no matter what specific process or methodology is used. This week, we welcome Naomi Caietti, CEO and managing editor of TheGlassBreakers.net. What are the universal steps that comprise an ideal project management process? An ideal project management process should first and foremost be all about transparency and leadership. Deliver value by managing stakeholder expectations and... Read More


Business Email Etiquette: 7 Annoying Habits You Should Stop Right Now

Business Email Etiquette from Workfront Recent statistics show that the average corporate worker sent and received 110 emails per day on average in 2010, and the numbers have likely only climbed since then. Sound overwhelming? It is. A recent poll of top marketers reveals that 63 percent of marketers consider overflowing email inboxes one of their top four work inefficiencies. According to IT research and consulting firm BaseX, if all knowledge workers sent 10 percent fewer emails, it would have a $180 billion annual impact worldwide in the workplace. But high volume isn’t the only email problem faced in... Read More


3 Universal Principles of Project Management

Whether you’re an official project manager or an accidental one, nearly everyone who works in a professional setting is being called upon to understand and apply project management principles these days. This month, we’re reaching out to three project management professionals and asking them six universal questions, in hopes of uncovering the underlying principles of successful project management, no matter what specific process or methodology is used. This week, we welcome Trevor K. Nelson, president of Nelson Project Consulting. What are the universal steps that comprise an ideal project management process? That’s easy: Plan, Do, Check, Act. Nobody's been able to improve on Deming's... Read More


4 Essential Project Management Steps

Whether you’re an official project manager or you just play one on tv, it’s becoming more and more essential for nearly everyone to able to understand and apply project management principles in the modern business environment. This month, we’re reaching out to three project management professionals and asking them six universal questions, in hopes of uncovering the underlying principles of successful project management, no matter what specific process or methodology you embrace. This week, we welcome Robert Kelly, the co-founder of #PMchat and managing partner of project-management consultancy KPS. What are the universal project management steps that comprise an ideal process? I would... Read More


7 Professional Development Ideas

A few years ago, Google outlined its “Eight Habits of Highly Effective Managers,” which it has apparently used to turn “crappy managers into acceptable ones,” particularly in engineering departments where workers tend to be more comfortable interacting with code than with their fellow human beings. Three of the eight habits are at least partially related to professional development: Be a good coach Express interest in employees’ success and well-being Help your employees with career development Employees who feel like they’re not progressing personally or professionally will naturally feel less engaged in their work. And engagement is a strong determiner of both morale and... Read More


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