Heather Hurst

Heather Hurst

Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.
Posts by Heather

Are You a Micromanager?

The problem with most micromanagers is that they have no idea they’re doing it. Well, that’s not the only problem. “While micromanaging may get you short-term results, over time it negatively impacts your team, your organization, and yourself,” writes author and leadership development expert Muriel Maignan Wilkins. “You dilute your own productivity and you run out of capacity to get important things done. You stunt your team members’ development and demoralize them. You create an organizational vulnerability when your team isn’t used to functioning without your presence and heavy involvement.” Yikes. So how can you tell if you fall into the... Read More

5 Tips to Improve Agency-Client Relationships

So, How is that agency-client relationship going? According to a recent infographic produced by RPA and USA Today for the 2014 Cannes Lions International Festival of Creativity, there’s room for major improvement in the areas of trust and communication. This is ironic, considering that marketing and creative professionals build their entire careers on their ability to communicate. A majority of clients (56%) say agencies seem more interested in “selling” their ideas than solving their problems. And while 77% of clients say they view their agencies as partners rather than vendors, only 54% of agencies believe they are viewed this way. Here are a... Read More

Let the Digital Proofing Party Begin

What’s the big deal about digital proofing solutions for marketing and creative teams? Just ask the 300 creatives who responded to our survey at this year’s HOW Design conference. Nearly a third of them say approvals halt the creative process, sometimes for weeks. Another 47% consider reviews and approvals painful. Possibly because they’re still living in the proof-stamp dark ages. Remember this? [] Image source: Traffic Patterns blog, 2009 In the olden days (pre-2007), creatives had no other choice but to circulate multiple copies of proofs in manila folders with red pens, each marked with a “proof stamp” for each stakeholder to initial... Read More

Please Don't Go: 5 Ways to Reduce Employee Turnover

How much is employee turnover costing your organization? Way too much. The costs quickly add up when you take into account the hours of lost productivity before an employee leaves, the time spent filling the vacant position, potential overtime from managers and coworkers to compensate for the missing position, time spent on admin and hiring tasks, and the hours of lost productivity while training a replacement. “Expert estimates on turnover costs vary largely because there are numerous factors (industry, location, skill set, years of experience, salary, etc.) that can be considered,” says Chris Thomas, president of the Intrepid Agency in Salt Lake... Read More

SaaS Security Audits for Dummies

In the past, when companies purchased software solutions, it was the IT department that did all of the leg work to negotiate, procure and deploy the new system, whether it was intended for finance, human resources or marketing. In the cloud-based era we’re living in today, technology is far more accessible to less technical departments and teams. It’s entirely possible for a CMO or a CFO to purchase and implement a new software solution without involving the CIO or IT team at all (not that this is always recommended). Line of business leaders who haven’t yet been through a couple dozen software... Read More

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