Heather Hurst

Heather Hurst

Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.
Posts by Heather

4 Tips for Shorter Review-Approval Cycles and Higher On-time Delivery Rates

“Can you make the sandwich more playful?” “I like it. But can the snow look a little warmer?” “We want it to look like this, but don’t copy it, just make it different enough, but keep it the same.” Ridiculous client feedback like this inspired two Irish graphic designers to create a series of posters (see above) that went viral—because it resonated with creative professionals around the world. Among the many challenges creative services teams face, endless review approval cycles with stakeholders and clients—whether or not they’re asking for “more images of groups of people having non-specific types of fun”—ranks near the top of... Read More

How to Manage Requirements for Project Success

For most of my life, I dreamed of being an architect. I’m a creative to the core and in high school I loved my art, drafting, AutoCAD, and architectural drawing classes. But I was really only interested in the drawing and design part of it. In reality, there were many things I never considered about architecture like how much math was going to be involved and all of the logistics. I had never thought a thing about the necessity of designing solid foundations for the structures I was designing which is basically construction 101. In order to build a sturdy... Read More

Project Management: Is Visibility on Your List of New Year's Resolutions?

Heather Hurst
Heather Hurst

Project management folk, I apologize. I've never been a fan of New Year's resolutions, mainly because they seem altogether too sudden. You've got to work yourself up to serious life changes not just quit your bad habits cold turkey. That's just asking for defeat. So either we should start on this whole resolution thing at the beginning of December so we're in full swing by the time New Year's arrives. Or we could push it back to February. In short, New Year's resolutions need to take lead time into account... But that's just the project manager in me. And that's... Read More

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