Joe Staples
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Joe Staples

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Get Organized: 4 Simple Ways to Keep Creative Projects On-Track

What’s holding you back? It might be how you organize creative projects. Creative teams thrive on flexibility, turning out some of their best work when given the freedom to explore, experiment and push boundaries. But, are there times when too much of a good thing can be, well, too much? In many circumstances, a laissez faire, fly-by-the-seat-of-your-pants approach can actually become an obstacle to creativity, and certainly to productivity. Disorganization and lack of structure can be paralyzing, causing even the best teams to become smothered by relentless chaos. A lack of clear direction, continuous rework, too many meetings and not enough uninterrupted... Read More


How to Impress Your CEO

Ever find yourself alone in the elevator with the CEO, palms sweating, tongue tied, wondering if you should introduce yourself (again) or if it would be better to just leave the executive in peace? One of my early corporate jobs required me to walk a particularly long and narrow hallway several times a day. I have vivid memories of that long, awkward journey—me at one end of the hall, not sure when it was appropriate to look up and acknowledge the CEO, who was frequently coming from the other direction, or if I should just pretend to be engrossed in the... Read More


Content Marketing Success: 4 Tips to Success

Joe Staples: Every B2B marketer today knows that content is king. It’s the trading currency we use to engage prospects. In fact, the Content Marketing Institute found in a survey that 70% of marketers plan on creating more content this year than they did last year. So how do you know if your content is working? How do you know if your strategy around content marketing is being successful and actually paying off? Let me share with you four ways that I believe your content marketing program can be most successful. First of all, your content needs to be different and it needs... Read More


9 Current Marketing Trends

As 2015 winds down, we marketers are already thinking at least 6 months into the New Year. As we wait for the calendar to catch up with our plans, let’s review a few of the current marketing trends that are going strong and are likely to strengthen in the coming year. Here are my nine top picks: 1. Video Content I don't think it’s an exaggeration to say that video is the future of content marketing. Cisco predicts that by 2019, video will comprise 80 percent of all consumer internet traffic—up from 64 percent in 2014. Video is more engaging than written content, it’s... Read More


Video: Understanding the Workplace Generation Gap

Joe Staples
Joe Staples

Work parties can be a great time to bring your marketing team together. They can also be a time when the generation gap in the workplace can really start to show. In our 2015 State of Marketing Work Report, we gave marketers a set of attributes and asked them to match them against the different generations in their office. Here's what they had to say: 41% of marketers said Baby Boomers had the strongest work ethic. Unfortunately, they also said they were the biggest road blocks, least creative, and least technically competent. Millennials were rated as the most creative and most tech savvy.... Read More


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