Marcus Varner
Author

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

Greatest Hits: 6 Ways In-House Creative Teams Can Gain Respect

Marcus Varner
Marcus Varner

As part of our “Greatest Hits” series, we bring you articles by our executives that have appeared in other publications across the web. For your enjoyment, this week we present “From Servants To Experts: 6 Ways In-House Marketers Can Gain Respect,” which was written by Workfront CMO Joe Staples and originally appeared on CMO.com. In many organizations, internal creative teams are viewed as service providers rather than the strategic experts they truly are. The perception problem often means they lose some of the best, most exciting projects to outside firms, or they’re continually asked to churn out fire-drill projects... Read More


Greatest Hits: How To Overcome The Top 5 Causes Of Project Failure

Marcus Varner
Marcus Varner

As part of our “Greatest Hits” series, we bring you articles by our executives that have appeared in other publications across the web. For your enjoyment, this week we present “How To Overcome The Top 5 Causes Of Project Failure,” which was written by Workfront EVP of Product, Go-to-Markets and Strategy Bryan Nielson and originally appeared on Manufacturing Business Technology. It’s a fact of life — and business — that not everything will go exactly as you’d planned. And, if you work in the IT industry, you face this reality every day. Failures large and small — from budget... Read More


Greatest Hits: Mixed Methodologies: An Agile-Waterfall Union

Marcus Varner
Marcus Varner

As part of our “Greatest Hits” series, we bring you articles by our executives that have appeared in other publications across the web. For your enjoyment, this week we present “An Agile-Waterfall Union,” which was written by Workfront Director of Go-to-Markets, Enterprise Solutions Groups, Shawn Dickerson and originally appeared on ProjectsAtWork.com. Today’s IT project leaders might think they suffer from dual-personality disorder. They’ve grown accustomed to conventional project management, which typically follows a Waterfall methodology, whereby projects move progressively through each step of a defined process, with each one “checked off” before moving on to the next. But, IT... Read More


Greatest Hits: 6 steps to transition a creative team into an in-house agency

Marcus Varner
Marcus Varner

As part of our “Greatest Hits” series, we bring you articles by our executives that have appeared in other publications across the web. For your enjoyment, this week we present “6 Steps to Transition a Creative Team into an In-House Agency,” which was written by Workfront EVP of Strategy, Go-to-Markets & Product Bryan Nielson and originally appeared on iMediaConnection. Over the past five years, the number of internal creative services teams (CSTs) restructuring and rebranding as in-house agencies has grown 16 percent, with shops like Disney's Yellow Shoes Productions and BestBuy's Yellow Tag Productions leading the way among the enterprise set.... Read More


Why Business-focused Leadership is So Important in Project Management

Marcus Varner
Marcus Varner

We recently reached out to 40 top Project and Portfolio Management (PPM) professionals and asked them the following question: “Please share a remarkable leadership secret that had a major impact on an enterprise project you have managed. Please tell the story and the results that you achieved.” Today we highlight the response of Cinda Voegtli, CEO of Projectconnections.com. The news was grim. The nine-month IT project, designed to deliver a wealth of new cost data to a group of critical business users, was six months into the schedule—and still gathering requirements. Although some technical work was underway, the team was floundering... Read More


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