Marcus Varner
Author

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

Greatest Hits: 5 Ways to Enhance Creativity with Structure

Marcus Varner
Marcus Varner

As part of our “Greatest Hits” series, we bring you articles by our executives that have appeared in other publications across the Web. For your enjoyment, this week we present “5 Ways to Enhance Creativity with Structure,” which was written by Workfront CMO Bryan Nielson and originally appeared on Business2Community. This article smashes the myth that structure kills creativity and explains how creative teams can add just enough structure and get more time for being creative. Structure, process, guidelines, and boundaries are killing your creativity. Well, at least according to conventional marketing wisdom. Managers want to make sure that work is... Read More


Project Management Leadership Secret: Nurture Effective Communication

We recently reached out to 40 top Project and Portfolio Management (PPM) professionals and asked them to respond to the following prompt: “Please share a remarkable leadership secret that had a major impact on an enterprise project you have managed. Please tell the story and the results that you achieved.” Today we highlight the response of Michael Kaplan, founder and CEO of SoftPM. When it comes to organizational project management, communications is a critical component that, when executed properly, links all project stakeholders to a common set of goals and actions. If project managers (PM’s) do not effectively share these basic... Read More


5 Superheroes Who Would Make Great Project Managers

Superheroes obviously excel at stopping bad guys and planet-killing meteors—such is their calling, as the comic books and movies remind us. But any career choice can be unmade. What if a caped do-gooder just decided it was time to try something else, like being a schoolteacher, an accountant, or—wait for it—a project manager? Yes, some superheroes would make just plain awful project managers. Honestly, you don’t want Wolverine anywhere near your Gantt charts. Thor isn’t known for his balanced, long-term approach to work. And Iron Man “doesn’t play well with others.” Cut out those lone-wolf types, however, and you have quite... Read More


Project Management Leadership Secret: Learning to Share

blockquote { border-left: none; } We recently reached out to 40 top Project and Portfolio Management (PPM) professionals and asked them to respond to the following prompt: “Please share a remarkable leadership secret that had a major impact on an enterprise project you have managed. Please tell the story and the results that you achieved.” Today, we highlight the response of Dr. Ed Wallington, a project management advocate at edwallington.com. One aspect that enables an enterprise to work efficiently is the ability to access up-to-date information in a timely manner. Many enterprises may have good data, but because they are... Read More


How to Use Agile for Marketing Project Management

As part of our "Greatest Hits" series, we bring you articles by our executives that have appeared in other publications across the Web. For your enjoyment, this week we present "A Beginner's Guide to Agile for Marketing Teams," which was written by Workfront CMO Bryan Nielson and originally appeared on Business2Community. If you're thinking of using Agile methodology in your marketing project management, you're going to want to read this. Marketers & the Agile Methodology If you’ve been halfway tapped into the marketing zeitgeist lately, you’ve seen this phrase: Agile marketing. Everybody’s talking about it as the “next thing in marketing.” It even... Read More


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