Raechel Duplain
Author

Raechel Duplain

Raechel is a Southern California native with a need for sunshine, a detestation of snow, and a love for fiction, tacos, ridiculous cat memes, and word games. She manages the ideation and creation of all Workfront demand generation content for marketing departments, in-house creative services teams, and agencies—writing about topics related to the creative process and improving creative workflows. When she's not working, she typically spends time pretending like she's going to go for a run.
Posts by Raechel

Your Creative Team Does More Than Just Swag: Creative Project Management Changes That Can Prove It

Raechel Duplain
Raechel Duplain

They think all we do is pick out colors. Maybe it’s cliché, but it still holds true that few people within companies have any idea what their creative services team even does, besides design swag and pick out colors. It’s this common misunderstanding that leads to the rest of the company, and even executives, questioning the value of the in-house creative team. Truthfully, the life of an in-house creative team is fraught with frustrations—some even painful enough to tweet about. The following tweet comes from a real creative found using the hashtag #CreativeProbs.* This misunderstanding stems from shortcomings in creative project management... Read More


"Aligning Your Objectives": Social Media Guru Neal Schaffer Talks Marketing Project Management

Raechel Duplain
Raechel Duplain

Our new marketing influencer Q&A blogpost series kicks off with a bang, gaining marketing project management insights from leading social media strategy consultant, speaker, and author Neal Schaffer. Neal has spoken at more than 200 events across three continents since 2009, teaches social media marketing as part of the Rutgers University Mini-Social Media MBA program, and is the founder of Maximize Social Business. This fall Neal will launch his Social Media Center of Excellence to build and educate a community surrounding best practices in using social media for business. Your browser does not support the audio tag. What do... Read More


How Can Creative Teams Prove Their Value?

Raechel Duplain
Raechel Duplain

Whether you’re an in-house creative team or a public relations or marketing agency that works with external clients, the battle is always the same: making sure your clients appreciate how vital your role is to their overall success. Unfortunately, proving your creative team's value isn't easy. Sometimes your very structure, or the lack thereof, seems to work against you, making it nigh impossible to put together a strong case for your existence. Celine de Courson, vice president at Moss Networks, a Los Angeles-based public relations, event planning and marketing firm, explains just how crucial this is: “Communicating with our clients... Read More


Five Signs Your Marketing Workflow is too Chaotic

Raechel Duplain
Raechel Duplain

Marketing teams face a constant deluge of work requests, endless interruptions, shifting priorities, and heavy workloads. Even marketing teams that use project management tools may still find themselves drowning in work, waiting for approvals stuck in the twilight zone, and confused about what to work on next. Whether your team is one of the lucky few currently using a project-tracking solution, or you’re stuck relying on spreadsheets or scribbles on a whiteboard, here are five signs to look for that your creative team needs a different method to control their work chaos: 1. Disconnected Tools Disconnected tools add extra time, create more... Read More


Study Shows Marketers Need Smarter Marketing Project Management

Raechel Duplain
Raechel Duplain

What does a day in the life of a marketer look like? If your job is similar to those of the nearly 800 marketing professionals who took a recent Workfront-MarketingProfs “Day in the Life of a Marketer” survey, the average workday includes long hours, lots of interruptions, and hours spent drowning in emails—the symptoms of incomplete marketing project management. During that busy workday, 82 percent of respondents said they bounce around among at least six different applications or tools open on their desktops, wasting valuable time in the process. The majority—63 percent—also said they spend upwards of three hours of their... Read More