Raechel Duplain

Raechel Duplain

Raechel is a Southern California native with a need for sunshine, a detestation of snow, and a love for fiction, tacos, ridiculous cat memes, and word games. She manages the ideation and creation of all Workfront demand generation content for marketing departments, in-house creative services teams, and agencies—writing about topics related to the creative process and improving creative workflows. When she's not working, she typically spends time pretending like she's going to go for a run.
Posts by Raechel

"What Will Your Verse Be?": How Creative Project Management Can Restore Creativity

Raechel Duplain
Raechel Duplain

In the wake of Robin Williams’s untimely passing this week, a January 2014 Apple iPad Air ad that was among the actor’s final projects has gone viral. The voiceover comes from a famous monologue from the 1989 film Dead Poets Society: “We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race, and the human race is filled with passion. Medicine, law, business, engineering—these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love—these are what we stay alive for. To quote from Whitman, Oh me!... Read More

Is It Time to Clean Out Your Marketing Tool Shed?

Does your marketing department suffer from what we like to call, "marketing tool whiplash?" Marketing teams often use so many different marketing tools to manage their work and time (many teams use more than 10!) that they get whiplash from having to switch back and forth between tools so often. Does this sound familiar? If so, maybe it's time to clean out your marketing tool shed. Your marketing tool shed is bursting at the seams Your data is a mess and it’s time to take care of it. Some of it is stored in marketing tools like Excel spreadsheets, some in Google docs,... Read More

How Creative Project Management Can Help Clients Stick to Strategy

Keeping clients strategically focused is a frequent pain point for marketing and creative agency professionals. After all, you want to work with engaged and excited stakeholders—but how do you keep them from running with scissors in their enthusiasm? “Too often we get caught up in the next big thing and do it just because everyone else is doing it,” said Leigh Gibson, account director at Intrepid, a Salt Lake City-based hybrid communications agency. “It takes discipline to follow your strategic plan.” So, in your creative project management endeavors, how do you get your stakeholders—including creative team and client alike—to stick to the... Read More

Creative Project Management: How to Prove the Value of Your Creative Team

When it comes to creative project management, value is the one thing every creative team should be focused on. Proving the value of an in-house creative team is about making sure that your writers and designers are always working on the right work. It's pulling reports and data. It's showing executives that your creative team really does add value to the company. Unfortunately, when all of your work is kept in different tools and your collaboration is out of context, finding the information you need can be a lot like feeling around in the dark for the light switch. When work... Read More

How to Treat Your Creative Services Team's Rework Migraine

Chances are, if you’re part of an in-house creative services team, you’ve experienced the headaches—no, migraines—of painful, nauseating, and draining approval processes and never-ending rework. Feedback and versions get lost in the back-and-forth of emails from reviewers trying to give sign-off. New editions get mixed up with old ones, people end up having to do the same work over and over, and you end up wasting valuable time searching for documents and trying to get assets to the right person for approval. Sometimes, things get so bad that all you can do is turn the lights out, pull a blanket... Read More

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