Raechel Duplain
Author

Raechel Duplain

Raechel is a Southern California native with a need for sunshine, a detestation of snow, and a love for fiction, tacos, ridiculous cat memes, and word games. She manages the ideation and creation of all Workfront demand generation content for marketing departments, in-house creative services teams, and agencies—writing about topics related to the creative process and improving creative workflows. When she's not working, she typically spends time pretending like she's going to go for a run.
Posts by Raechel

How to Meet Your Deadlines Without Killing Your Creative Team

Raechel Duplain
Raechel Duplain

One of most important focuses of an in-house creative services team is cultivating a relationship of trust and respect with internal clients. Meeting deadlines is a major contributor to that endeavor. After all, what good are all your project management efforts if your clients can't trust you to deliver work on time? We know, easier said than done. Managing your team's work so it gets done on time is a huge challenge, whether because of last-minute changes or rework, bottlenecks in your approval processes, or just because your team is completely inundated with work. Some project management rookies will simply force... Read More


70% Use the Phrase "Final-final" More than Half the Time

Raechel Duplain
Raechel Duplain

Marketing project management isn't easy, and mastering approval processes is no exception. A few weeks ago, we asked you, our readers, how often you use or hear the phrase "final-final" or "final_vX" among your marketing teams. Here are your results: POLL RESULTS: POLL ANALYSIS: Only 6.67% of marketers say they never use or hear the phrase "final-final" among their teams.  20% of marketers say the use the term "final-final" some of the time (around 1/4 of the time). More than 70% of marketers report using the term "final-final" 1/2 of the time or more. 13.33% of marketers say they always use the term... Read More


3 Ways to Keep Your Creative Team from Drowning In Their Work

Raechel Duplain
Raechel Duplain

If ever there was a soul-deflating phrase heard in an in-house creative team setting, it’s this one: “Oh, you know, just trying to keep my head above water.” Usually, it comes as a response to the question, “How’s it going?” mentioned in passing as you’re both rushing off to your next meeting. Similar phrases like, “Oh, you know how it goes,” or “Just livin’ the dream!” are common as well. Usually, when we hear phrases like this, we respond with a half-laugh and a, “Yep, I know!” then shrug it off and carry on with our day unfazed, never pausing to... Read More


Getting Strict About Approval Processes and Version Control

Raechel Duplain
Raechel Duplain

Okay, let's be honest with each other for a minute. In keeping with our series about marketing or in-house creative services team use the phrase, "Final-final" or "final_v5" when naming digital assets and files or when inquiring about whether or not the file they have is, in fact, "final"? Since when can you get more final than final? The answer is, you shouldn't be able to. Yet somehow, we creative types seem to want to defy these rules and, in doing so, we create a weird sort of frustration for ourselves. Is the file that says "final" the one we should... Read More


Raechel Duplain
Raechel Duplain

“Your project is 80% done.” These days, it seems “80% done” is the go-to phrase whenever someone is asked to update a status. Although commonly heard amongst in-house creative teams, this phrase is often no more than an illusion to disguise the fact that things aren't actually getting done. Why? Eh, because it “sounds about right.” But what does that even mean? Most of the time, team members aren’t deliberately being misleading with this phrase—they’re just making their best guess based off of the limited information that they have. And sometimes, they’re way off. Unfortunately, state-of-the-art creative teams don’t have room for arbitrary updates.... Read More


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