We’re finally at the point where we can use the phrase “hindsight is 2020” literally. Laura Butler, SVP of People and Culture, shares her top 10 lessons learned from 2020—and how living through a global pandemic is changing the way we work.

The future of work is all about people. It’s about enabling and empowering people to work their way—and to bring the best of themselves to work every day. Technology plays a key enabling role in this work. But the nature of work shouldn’t be driven by technology; it should be driven by people and their ingenuity and creativity—with the right technology enabling them to exercise their talents with minimal obstacles and distractions.

The Gartner Marketing Symposium, billed as the world’s most important gathering of CMOs and marketing executives, promised to help CMOs hone their leadership skills, refine their marketing strategies, and find innovative solutions to deliver growth during the transition from crisis to comeback in 2021. Here are three key insights from the event.

Marketing and finance have always worked together, but their collaboration is often limited to annual meetings to agree on budgets for the year. In a constantly shifting environment that requires iterative planning, marketing and finance teams need to cultivate strong partnerships, align on shared goals, and continuously collaborate to help the business invest in strategies that deliver results and long-term sustainability.

Nobody saw the dramatic market disruption of 2020 coming, but IT teams were instrumental in helping businesses navigate change. IT is poised to lead the business into the future of work, but it requires operating with agility to anticipate and plan for change and shifting business goals.

Learn how technology integrations can empower marketers to more easily pivot as circumstances and priorities change, arming them with the insights they need to create impactful content that aligns with the company’s strategic goals.

Adobe is making digital transformation easier with the completion of its acquisition of Workfront. Together, Adobe and Workfront will provide our customers access to a single system to support planning, collaboration, and governance that will unlock organizational productivity.

Workfront CEO Alex Shootman reflects on Workfront’s next chapter as part of Adobe—how we got here and what it means for our shared customers. He highlights Workfront customer Monique Evans, whose story embodies Workfront’s mission and what we will always be most proud of: empowering people to do their best work—elevating them within their companies and celebrating their success along the way.

Last month, Forrester named Workfront a Leader. Read about our journey from project management to “enterprise-first” work management, and what it means for our customers.

With your competition racing to get their campaigns to market, how can you launch campaigns and content on accelerated schedules without compromising quality? In our Mighty Guide for marketers, seven marketing experts—from companies like Lenovo and Salesforce—share how they keep teams aligned so they can execute flawless campaigns under pressure and on time.

Getting culture right has alway been vital. Workfront's Generations at Work research, conducted with the Center for Generational Kinetics (CKG), tells us that getting the technology right is critical too. Workfront CEO Alex Shootman shares top insights from the study and makes the case that understanding how different generations approach work is key to creating great experiences—for employees and customers.

In her article for ClickZ, Workfront CMO Heidi Melin shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world.