Scott Lee, Workfront VP of product management, dissects Gartner's report on collaborative work management in the new work nucleus: a transition from on-premise apps to cloud-based, integrated apps that will separate leaders from laggards in this new world of work.

Successful organizations have a few things in common. Workfront CEO Alex Shootman reveals these shared characteristics and offers a few radical ideas (like empowering people to walk out of meetings that don't have a clear purpose) in his recent webinar.

Marketing automation pioneers like Fender are winning the digital divide and reaping the benefits. Workfront VP of Marketing Jada Balster lists the benefits of automation to show how companies with better tools keep winning.

Laura Butler, Workfront's SVP of people and culture, shares her top HR predictions for 2020, like remote work going from perk to expectation and automation enabling more high-value work.

The tech revolution is transforming how even the most traditional products—like cowboy boots—get made and marketed. We uncovered 7 ways premier Western outfitter Ariat makes the most of enterprise work management technology.

Are you a manager or a leader? Do you believe people go to work with the intent to do their best—or just to bring home a paycheck? Workfront CMO Heidi Melin explores the importance of transparent leadership.

Most enterprise software companies have Sales Kickoffs (SKOs), but Company Kickoffs (CKOs)? Not the norm. Here's why Workfront starts every year with a CKO.

As we prepare for the start of a new decade, we’re looking forward to the continued innovation in marketing—new technology trends for marketers to explore and new ways of finding and connecting with buyers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020.

It’s a holiday miracle! Chief Customer Officer Sue Fellows shares how Workfront customer John O’Sullivan used work management technology to prop up the legend of Santa Claus.

Starting a project without a brief is like flying blind. Marketing departments produce high volumes of collateral, so being as efficient as possible is key. Workfront ECD Ben Child explains why it should all start with a well-written creative brief.

Dive deep into four powerful leadership tools—including commander’s intent, corporate battle rhythm, go/no-go criteria, and resilience—in an illuminating Q&A featuring Workfront CEO Alex Shootman and former Navy SEAL Mark McGinnis, based on our latest webinar.

Workfront's creative team had the opportunity to interview artists to get their take on what it's like to be a creative in our rapidly changing digital era of work in the mini-documentary, "Deconstructed."