In her article for ClickZ, Workfront CMO Heidi Melin shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world.

Nearly every aspect of work in this disrupted digital age has shifted beneath our feet. But one thing has remained constant: we still need to keep our teams productive, connected, and focused on work that helps the organization achieve its strategic goals. Erica Gunn, Workfront VP of Product Marketing and Operations, outlines how to keep a nomadic workforce aligned to company strategy.

We’ve all had to adapt to the unpredictable and adjust our priorities at speed this year, so it was apt that the 2020 Adobe MAX theme was “expect the unexpected." In his MAX session, Shane LaBounty illuminated how creative teams working remotely can continue to deliver impactful campaigns by integrating the right technology.

Adobe has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.

Corporate planning today needs to be executed in an ever-shifting landscape. To survive change—and still be meaningful and effective—strategic plans need to be continuous and adaptive, and there needs to be a way to connect these ever-changing plans to the work people are doing on the ground. Tamara Taylor with three-time Workfront Partner of the Year, LeapPoint, has tips for escaping the planning rut and achieving better outcomes.

The question before companies now is how to shift to long-term thinking and keep their newly remote workforces engaged and aligned around the work that matters most. Laura Butler, Workfront SVP of People and Culture, shares four ways leaders can move beyond crisis response, establish resilience, and build agility to help their organizations weather whatever's coming next.

Marketers need to find new, more efficient ways to be successful and competitive in today's work environment, like making the increasingly important distinction between operational tech and deliver tech. Andrew Frost, SVP at Rego Consulting, a Workfront 2020 Partner of the Year, explains how marketers can optimize their martech stacks to save thousands of non-value-add work hours.

The 2020 Gartner Symposium, a four-day virtual event billed as the world's most important gathering of CIOs and IT executives, revealed three compelling future of work insights centered on agility, acceleration, and authenticity. 2020 accelerated digital transformation and IT leaders that put these insights into practice will help their teams and businesses keep up with the unprecedented pace of change.

Before 2020, most leaders had faith in the power of a spreadsheet; the patterns revealed in data and increasingly sophisticated forecasting to push the time horizon of the planning cycle farther and farther out. Now, in a post-pandemic world, companies are planning on the fly—making decisions quickly to adapt to ongoing market shifts. In his article for Forbes, Workfront CEO Alex Shootman breaks down why corporate planning has changed for good.

How can today’s IT leaders take charge of transformation, impact the way work gets done, and accelerate business outcomes—even if never normal is the new normal? Steven King, VP of Program Management at Workfront, and Phil Oster, VP of Technology at John Paul Mitchell Systems, discuss three specific ways.

Now that workforces are widely dispersed, it’s more challenging than ever to ensure work is aligned with the company strategy. Scott Lee, VP of Product, Workfront discusses how leading the charge of innovation lies squarely on the shoulders of senior IT executives who have a prominent role in ensuring post-pandemic survival. Here, Lee says now is the time for IT leaders to demonstrate clear direction and speak the language of business value.

After hosting a Festival of Marketing panel discussion with global transformation leaders at SSE and Optima Partners, Jada Balster, VP of Marketing, reflects on how work management technology sparked—and made time for—creativity at SSE, improving its speed to market, real-time progress reporting, visibility into work, and overall performance.