Someone sits at a desk using the Workfront Scenario Planner application

Honey, I shrunk the planning cycle

Before 2020, most leaders had faith in the power of a spreadsheet; the patterns revealed in data and increasingly sophisticated forecasting to push the time horizon of the planning cycle farther and farther out. Now, in a post-pandemic world, companies are planning on the fly—making decisions quickly to adapt to ongoing market shifts. In his article for Forbes, Workfront CEO Alex Shootman breaks down why corporate planning has changed for good.
Phil Oster is the Vice President of Technology at John Paul Mitchell Systems

3 steps for IT leaders at the helm of no-longer-optional transformation

How can today’s IT leaders take charge of transformation, impact the way work gets done, and accelerate business outcomes—even if never normal is the new normal? Steven King, VP of Program Management at Workfront, and Phil Oster, VP of Technology at John Paul Mitchell Systems, discuss three specific ways.
Someone sits in his home office on a meeting with his IT team

IT in the driver's seat: Redefining leadership in the WFH era

Now that workforces are widely dispersed, it’s more challenging than ever to ensure work is aligned with the company strategy. Scott Lee, VP of Product, Workfront discusses how leading the charge of innovation lies squarely on the shoulders of senior IT executives who have a prominent role in ensuring post-pandemic survival. Here, Lee says now is the time for IT leaders to demonstrate clear direction and speak the language of business value.
Workfront, SSE, and Optima leaders talk about how technology sparks creativity

Spark a culture of creativity—with technology

After hosting a Festival of Marketing panel discussion with global transformation leaders at SSE and Optima Partners, Jada Balster, VP of Marketing, reflects on how work management technology sparked—and made time for—creativity at SSE, improving its speed to market, real-time progress reporting, visibility into work, and overall performance.
A person works on a marketing campaign from home

Empower creative teams to deliver great impact in the age of remote work

The world of work has changed—and creative work must change with it. In his Adobe MAX session, “3 Ways to Build a Remote Creative Team Tailored to Today’s Work,” Shane LaBounty, CenturyLink Creative Operations Leader, talks about how the business built its creative team from the ground up as a global, remote-first team where creative work happens anytime, anywhere.
A marketing leader sits at a desk using the Workfront Scenario Planner application

The future of marketing depends on better planning

2020 has been anything but normal. Today’s marketing leaders need to reimagine strategic planning for 2021...but how? Workfront CMO Heidi Melin and Deloitte principal Christine Cutten explain what strategic planning looks like and why planning in a rigid annual cycle isn’t effective for most marketing teams.
Someone works from home on a laptop

Six actions IT leaders can take to drive digital transformation

Why are so many companies unable to successfully transform for the digital age and how can they approach transformation the right way? It’s not just about implementing the right technologies, it’s about changing the way they approach work. How can IT leaders become catalysts for reshaping the way people think, act, and collaborate at work? Workfront VP of Product Scott Lee answers these questions with six actions IT leaders can take to help their companies transform work.
Two people face a whiteboard in a brainstorming session

3 ways marketing drives real business value

How can marketing continue to deliver results for the business, even through disruption? Poly's Senior Director of Marketing Operations and Enablement and Workfront's VP of Product Marketing and Operations tackle the answer in a recent MarketingProfs webinar, identifying three factors at play—agility, efficiency, and alignment—and how enterprise work management helps customers move out of the productivity trough into outcomes-driven work.
Adobe and Workfront logos

To plan for success, prepare to pivot

With roughly a month to completely reimagine their major user conferences, Adobe and Workfront successfully pivoted to completely virtual events. Read how enterprise work management helps organizations rapidly shift plans, no matter how big.
A person sits at their desk on a laptop, using Workfront's Scenario Planner application

Why corporate planning must change: a Q&A on Workfront’s new Scenario Planner

Is annual planning a relic of the past? What’s the secret to effective strategic planning in today’s (disrupted) digital age? How can Scenario Planner, Workront’s new application, help large enterprises make smart, responsive decisions more quickly and easily? Workfront’s Director of Product Management, Michael Swan, has answers to these questions—and more.