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A copy of the 2020 Workfront Global Marketing Report sits on a wooden desk

What are today’s high-performing marketing teams doing differently?

Marketers are trying to build brands and drive demand in a tumultuous business environment. How are high-performing marketing teams managing to unleash creativity against all odds in an environment of constant disruption and change? Workfront CMO Heidi Melin analyzed 2020 Global Marketing Report data and talked to Jennifer Johnson, the Director of Global Marketing Programs at Informatica, to find out.
A cairn of rocks sits in the middle of a stream

How to optimize productivity in fragmented workplaces

With fast-changing markets, fragmented teams, and unprecedented business disruption, how can enterprise work management help leaders maintain productivity on the right work? Scott Lee, Workfront VP of Product, says a three-part framework centered on agility, alignment, and autonomy can help guide work management strategies.
Phil Oster is the Vice President of Technology at John Paul Mitchell Systems

Inside John Paul Mitchell Systems' extraordinary COVID-19 response

Phil Oster, VP of Technology at John Paul Mitchell Systems (JPMS), talked to us over Zoom about his company's extraordinary response to the pandemic—including a $4 million salon stimulus package and hand sanitizer production line—and tips for adapting to constant change, like relying on enterprise work management to reduce anxiety levels while keeping teams productive.
Rego consulting is a Workfront 2020 Partner of the Year

Experienced at experience: Streamlining systems for digital delivery

Customer experience as a strategic business pillar is a two-edged sword. On the one hand, it's an opportunity to seize market share; on the other hand, the digital dynamics driving the opportunity tend to stymie organizations. Read about how Workfront and Rego Consulting, an industry leader in project and portfolio management and 2020 Workfront Partner of the Year, partner to help Adobe achieve the full benefits of today's digital dynamics.
A person sits at their desk on a virtual meeting

6 ways to have inclusive virtual meetings

SVP of people and culture Laura Butler shares how leaders can take an inclusive approach to virtual meetings, reduce unconscious bias, and ensure every voice has an equal chance to be heard.
Workfront employees march at the Utah Pride Festival

Why we march: A walk down Pride memory lane

With Pride parades canceled or delayed, we wanted to look back on Workfront’s participation in past events, like the Utah Pride Festival, to celebrate our ongoing commitment to creating a welcoming workplace where everyone knows and feels that they belong. Here's why we march.
Workfront Leap 2020 virtual conference

Top 5 sessions from Leap: On-demand learning with work management leaders

It has been one week since our first virtual Leap event. Now you can view the keynote and breakout sessions on demand or drop into the Networking Lounge or Experience Zone. Whether you’re already part of the Leap virtual experience or just joining now, we’ve curated our top five favorite breakout sessions (so far) for your viewing list.
Workfront 2020 Partner of the Year IO Integration

9 work management trends behind successful digital transformation

Who better to guide creative teams through digital transformation in today’s turbulent times than a global business that’s got remote working expertise in its DNA? IO Integration, a 2020 Workfront Partner of the Year, writes about its winning partnership with Workfront and nine trends behind its clients’ transformational change.
Someone sits at a desk in a home office taking notes while looking at a laptop

The switch to virtual events—navigating our new normal on the fly

In-person events were a marketing pillar until a global pandemic spared no team the challenge of going virtual. Internally, we must collaborate with newly remote teams, adapt to changing priorities, and align to new strategies. Externally, we must create engaging, meaningful digital experiences for attendees. Here’s how Workfront is adapting and learning on the fly.