2021 is the year of the comeback. Market commentators see huge potential for renewed growth and opportunity in the year ahead. As businesses shift their technology investments to embrace digital transformation, what can CIOs do to lead the comeback for their organizations?

Now is the perfect time for tech leaders to build on what we’ve collectively learned and prepare for a comeback decade, in part by embracing a “digital-first” mindset. Here are three ways to power the future of digital work with work management technology.

The Workfront Lion Awards, by Adobe, honor our most outstanding customers—work management leaders who are revolutionizing how work gets done and having a measurable, positive impact on individuals, teams, and entire organizations. Winners will be celebrated at the Adobe Experience Makers Awards gala.

Building the right culture has always been vital. And now, ensuring the workforce has access to the right technology and an optimal digital work experience is critical too.

Even before the pandemic, around 90% of organizations had implemented some Agile methodologies into their operations. But the sudden switch to remote work required businesses to switch from “doing” Agile to “being” agile. How do businesses achieve agility in our disruptive digital age? Here are three steps for success.

As we accelerate out of crisis mode, it’s time to turn our attention to empowering digital resilience and maintaining business agility. And marketer teams that leverage a marketing system of record will be well positioned to power—and optimize—digital work.

It has been a trying year, but businesses that have been leveraging the power of work management have continued to connect strategy to delivery, integrate people and data, and manage work from start to finish—remotely. These businesses have remained resilient and productive, and will emerge stronger than before and ready to make their comeback in 2021.

A global pandemic made keeping teams connected, collaborating, and focused on the right work a priority—and challenge. Silos, disconnected (and outdated) systems and tools, and getting everyone to pull in the same direction, emerged as top issues for businesses trying to optimize digital work. Here are five ways work management boosts collaboration and productivity in today's work-from-anywhere world.

With a single platform for work that connects people, processes, and technologies across the enterprise, Workfront customers are boosting their productivity and efficiency. LeapPoint, our three-time partner of the year, shares the top five ways customers are using Workfront to automate tasks, processes, and workflows—and maximize ROI.

We’re finally at the point where we can use the phrase “hindsight is 2020” literally. Laura Butler, SVP of People and Culture, shares her top 10 lessons learned from 2020—and how living through a global pandemic is changing the way we work.

The future of work is all about people. It’s about enabling and empowering people to work their way—and to bring the best of themselves to work every day. Technology plays a key enabling role in this work. But the nature of work shouldn’t be driven by technology; it should be driven by people and their ingenuity and creativity—with the right technology enabling them to exercise their talents with minimal obstacles and distractions.

The Gartner Marketing Symposium, billed as the world’s most important gathering of CMOs and marketing executives, promised to help CMOs hone their leadership skills, refine their marketing strategies, and find innovative solutions to deliver growth during the transition from crisis to comeback in 2021. Here are three key insights from the event.