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Top 10 marketing trends to watch for in 2020
As we prepare for the start of a new decade, we’re looking forward to the continued innovation in marketing—new technology trends for marketers to explore and new ways of finding and connecting with buyers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020.
How Workfront became Santa's work management platform
It’s a holiday miracle! Chief Customer Officer Sue Fellows shares how Workfront customer John O’Sullivan used work management technology to prop up the legend of Santa Claus.
Why the creative brief is more important than ever (with free template)
Starting a project without a brief is like flying blind. Marketing departments produce high volumes of collateral, so being as efficient as possible is key. Workfront ECD Ben Child explains why it should all start with a well-written creative brief.
Leading with purpose: a conversation with Mark McGinnis
Dive deep into four powerful leadership tools—including commander’s intent, corporate battle rhythm, go/no-go criteria, and resilience—in an illuminating Q&A featuring Workfront CEO Alex Shootman and former Navy SEAL Mark McGinnis, based on our latest webinar.
Creativity vs. digital influx: being an artist in this new work landscape
Workfront's creative team had the opportunity to interview artists to get their take on what it's like to be a creative in our rapidly changing digital era of work in the mini-documentary, "Deconstructed."
2020 Lion Awards to recognize leaders in work management transformation
Workfront's new Lion Award categories for 2020 reflect the evolution of our customers and the rapidly changing world of work. The Lion Awards, which recognize our most outstanding customers for their leadership and innovation, will be announced at Workfront's largest annual user event, Leap.
How Stanley Black & Decker banished busy work
Workfront’s Richard Whitehead and Stanley Black & Decker’s Monique Evans share three ways to transform mind-numbing busy work into real work that your team can be proud of, with a little help from Workfront Fusion integrations.
Workfront Goals: bridging the gap between daily work and company strategy
Leaders are struggling to connect their people’s daily work with company goals, resulting in $109 million wasted for every $1 billion invested in projects. Workfront CTO Steven ZoBell explains how Workfront Goals will connect the work and the why to improve engagement and outcomes.
5 reasons your project management process isn't working
If you recognize these five pain points of lacking a solid project management process, this post will help you gain clarity and create a process that works for you and your team, stakeholders, and overall project success.
TechWyse, one of Canada’s largest digital agencies, embraces a human-centered approach to change management
Few industries have undergone as much digital transformation in the last 20 years as internet marketing. Workfront asked the CEO of one of Canada’s largest digital agencies to share his human-centered change management secrets.
The Adobe Max afterglow—thoughts from an ECD
Having attended Adobe MAX six times over the last 16 years, Workfront’s Ben Child, whose rallying cry to creatives is “more zen,” considers this year’s MAX the most insightful and thought-provoking so far. Here’s why.
The minimalist’s guide to getting work done
With so much competing advice out there for maximising personal and team productivity, Workfront marketing vice president Jada Balster cuts through the clutter, sharing advice for not just getting more work done, but getting the right work done.