Skip to main content
Search Icon
Quick Links
  • Adobe Completes Workfront Acquisition
  • Workfront + Adobe
  • Why Workfront is different
  • Leap Virtual Conference
  • Interactive Product Tour
  • Work Management Guide
Language Select Icon
US (English) UK (English) Dutch German Swedish
Login
Workfront ProofHQ
Contact Sales
Language Select Icon
US (English) UK (English) Dutch German Swedish
Workfront - An Adobe Company logo
Search Icon
Quick Links
  • Adobe Completes Workfront Acquisition
  • Workfront + Adobe
  • Why Workfront is different
  • Leap Virtual Conference
  • Interactive Product Tour
  • Work Management Guide
  • Why Workfront
  • Solutions
  • Platform
  • Plans
  • Resources
Why Workfront
Overview

Why We Are Different

Customers

Partners

Services

Solutions
By Department

Marketing

IT

Product Development

Professional Services

Agency

By Use Case

Project Management

Resource Management

Digital Collaboration

Portfolio Planning

Strategic Planning

Platform
By Product

Workfront

  • Goals

  • Scenario Planner

  • Fusion

Adobe Experience Cloud

Tours & Demos

Interactive Product Tour

Scenario Planner Demo

Workfront Goals

Plans
Resources
Learn

Resource Center

Work Management Guide

Blog

Events

Customers

Workfront One

Training

Innovation Lab

Workfront System Status

Login
Workfront ProofHQ
Contact Sales

Overview

Why We Are Different

See what makes us stand out from the competition and why top brands trust us.

Customers

Learn how Workfront customers benefit from our work management solution.

Partners

Consult our extensive global partner network of digital transformation experts.

Services

Get comprehensive support, training, and a tailored implementation of Workfront.

Recommended Content

Workfront Overview

With Workfront, enterprise work management can help your company, departments plan, predict, collaborate, evolve, and deliver their best work.

Learn more
Why workfront product screen.
Learn more

By Department

Marketing

Align marketing strategy to execution and launch campaigns faster.

IT

Transform the enterprise and deliver impact with data-driven decisions.

Product Development

Manage processes and automate work to launch winning products.

Professional Services

Manage client needs and deliver services faster.

Agency

Streamline workflows, manage resources, and deliver results.

Explore all solutions

By Use Case

Project Management

Plan projects, track progress, and deliver work that achieves results.

Resource Management

View capacity, make assignments, and prove your impact.

Digital Collaboration

Centralize communication, project planning, and work execution.

Portfolio Planning

Decide which projects to prioritize or pause, and identify those at risk.

Strategic Planning

Define business direction and outline a path for achieving your goals.

Explore all use cases

Recommended Content

Mighty Guide: 7 Experts on Flawless Campaign Execution

Read this Mighty Guide for advice from seven marketing experts on how to execute flawless campaigns under pressure.

Learn more
grey background with mighty guide logo
Learn more

By Product

Workfront

Manage the entire lifecycle of work in a single, centralized solution.

  • Goals

    Align strategic goals to work, monitor progress, and drive amazing results.

  • Scenario Planner

    Plan continuously, compare scenarios, and determine the best path forward.

  • Fusion

    Integrate your favorite applications and automate work in one platform.

Adobe Experience Cloud

Digital experience solutions

Explore the platform

Tours & Demos

Interactive Product Tour

Get a hands-on look at managing all your work in Workfront.

Scenario Planner Demo

Experience how Scenario Planner simplifies the continuous planning process.

Workfront Goals

Align strategic goals to work, monitor progress, and drive amazing results.

Explore all tours & demos

Recommended Content

Forrester Total Economic Impact of Workfront Study

Forrester interviewed Workfront customers in marketing, IT program management, product development, and the strategic programs office, concluding that Workfront can provide companies with a 285% ROI over three years with a payback period of less than three months.

Learn more
Forrester report
Learn more

Learn

Resource Center

View webinars, reports, and studies to learn about the Workfront solution.

Work Management Guide

Learn everything you need to know about enterprise work management.

Blog

Prepare for the future of work with insights from work management leaders.

Events

Join Workfront at one of these events.

Customers

Workfront One

Get product updates, connect with other users, and request product support.

Training

Become a Workfront expert with our library of training resources.

Innovation Lab

Submit and vote on product ideas.

Workfront System Status

Check on Workfront status, scheduled maintenance, and incidents.

Recommended Content

Level Up: How to Plan, Measure & Execute Strategic Growth Initiatives

Ready to learn how to take advantage of new solutions to level up your strategic alignment in 2021? Join LeapPoint’s leadership, Workfront experts and special guests from Penn State University as they share best practices, tools and ideas to level-up your strategic alignment and execution for 2021.

Learn more
Work Boldly
Learn more
A young girl holds hands with a robot
January 30, 2020

2020 HR predictions: preparing HR leaders for the year ahead

By Laura Butler, SVP of people and culture

********************

This article originally appeared on HRTechnologist.com, where Laura Butler is a guest author. 

The world of work is changing fast, from the types and volume of digital tools we use to get work done to where we get work done.

HR leaders who stay ahead of workplace trends (especially when it comes to workplace technology) that honor the way people work today—while positively impacting business outcomes—are more likely to help their teams and organizations be competitive and successful in today’s fast-paced, constantly changing work landscape.

Workfront’s 2020 State of Work report revealed many data-driven insights about how technology will shape HR in 2020—insights that become invaluable when leaders act on them to improve the way their people work. Here are four technology predictions I gleaned from the State of Work report that will help HR leaders prepare their teams for the future of work.

 

1. Continued boom in remote and flexible work will require companywide digital collaboration.


There’s been a 159% increase in remote work since 2005. Consider these compelling stats about flexible work from the 2019 Global Workplace Survey:

  • 80% of respondents would turn down a job that didn’t offer flexible working.
  • 85% of respondents say productivity has increased as a result of greater flexibility.
  • 75% of respondents believe flexible working is the new normal.


There’s no doubt about it: flexible work is our new normal. And for good reason: it attracts and retains top talent, boosts productivity, improves agility, and saves money.

Employees increasingly expect to be able to work how and where they want. To make this a viable option, it’s important to have better ways to discuss work than catching someone in the hall or popping into their office. Businesses need collaboration software and tools that support this flexibility, like having a centralized place to see (and collaborate on) all work across the company—something that, according to our State of Work report, 76% of employees wish they had.

Delivering modern technology, like an easy-to-search centralized platform for work that enables collaboration and makes it easy to keep projects, employees, tasks, and approvals organized will be increasingly important. And given the pending exodus of baby boomers from the workforce and millennials’ tendency to change jobs every couple of years, documenting work processes and making information readily accessible in one centralized place will be key to prevent work from being stalled whenever there’s a personnel change.

 

2. Recruiting and retaining top talent will require modern workplace technology.


The majority of State of Work report respondents—91%—crave modern technology solutions and believe that workplaces with modern technology attract and keep the best talent. 8 in 10 respondents expect workplace tools to look more like Amazon and Instagram than traditional enterprise tools. And nearly all respondents—95%—agreed that it should be as easy to find information at work as it is to find information on Google.

There couldn’t be a clearer sign that, in 2020, enterprises will need to use workplace technology and tools that match the personalization, user experience, and ease of information access provided by the technology they use in their personal life to stay competitive in recruitment and employee work experience.

David Karandish, founder and CEO of Capacity, an enterprise artificial intelligence SaaS company, believes that enterprises who fail to stay current with technology are taking risks when it comes to recruiting top talent. “As the talent war continues, and Gen Z keeps demanding a great enterprise experience, a company that ignores tech tools in the workplace does so at great risk. But don’t take my word for it—ask your youngest employee if they have more experience with WhatsApp or TPS reports,” Karandish says.

 

3. AI-driven automation will create opportunities for more creative, high-value work.


Artificial intelligence (AI) is no longer hype. It’s changing the nature of work (and our relationship with technology). HR leaders should feel empowered—not threatened—by AI. The AI-driven automation of rote tasks, for example, will enable workers to make more efficient use of their time, freeing them up to sharpen and focus on uniquely human skills, like creativity. 

Think of all the smaller tasks we take on every day, like answering emails, organizing electronic documents, administrative work, and sitting in needlessly long meetings. All of these take up valuable time that could be spent performing high-value work that requires uniquely human skills. Automation can help us be more effective at work so we can use our time and skills on tasks that require the human touch.

In 2020, HR leaders should look for ways to leverage automation to increase productivity and collaboration among their teams, like automating repetitive tasks, communications and approval processes, and compliance workflows.

 

4. Bridging the gap between the work and the why with technology will improve engagement and business outcomes.


Sixty-five percent of the State of Work report respondents wish they were rewarded more on results than deliverables. HR leaders need to find ways to help people see how their work (daily tasks) connects to the why (strategic company goals) and impacts business outcomes.

Giving people visibility into how their daily work influences big picture goals and outcomes will help bridge the long-standing gap between the work and the why. The ability to see a direct link between people’s individual input and the company’s collective outcome will help your teams be more productive and increase employee engagement, job satisfaction, and retention.

In 2020, technology will play a substantial role in your ability to increase employee visibility into companywide strategic goals and make it easier for team members to understand how their work contributes to end results.

 

In 2020, add technology that helps people get work done.

In our State of Work survey, 84% of respondents believe their companies are missing opportunities by not moving to more modern workplace technology. Given that 91% of workers crave modern technology solutions and 88% view technology as an important part of the employee experience, HR leaders have a huge opportunity in 2020 to deploy technology that honors how and where people work so they can do their best work.

The most successful, competitive companies let their work strategy drive their technology strategy (not the other way around) and deploy technology that helps people get work done. They support people with the technology and tools they want and need, like digital collaboration tools that support remote work, modern tech that attracts top-tier talent, and collaborative work management solutions that centralize everything about people’s work in one place (even if your people work all over the place).

As HR leaders kick off the new year, they can increase employee engagement by adding modern workplace technology that aligns strategy and execution, enables collaboration in a flexible work environment, attracts and retains the best talent, and creates opportunities for high-value work.

Workfront's State of Work Report

Facebook Twitter LinkedIn

Get Workfront blog updates straight to your inbox.

Why Workfront
  • Plans
Solutions
  • Marketing
  • IT
  • Agencies
  • Professional Services
  • Product Development
Products
  • Product Tours
  • Workfront
  • Workfront Fusion
  • Integrations
Resource Center
  • The New World of Work
  • Blog
  • Work Management Guides
  • News & Press
  • Events
Support
  • System Status
  • Help
  • Workfront One
  • Innovation Lab
  • Training
About Us
  • Leadership
  • Careers
  • Partners
  • News & Press
  • Locations
  • Security
Adobe logo
  • Careers
  • Privacy Notice
  • Security
  • Terms of Service
  • Cookie Policy
  • Resources Index
Facebook
Twitter
LinkedIn
YouTube
Instagram
Contact Us
Copyright © 2021 Workfront, Inc. All Rights Reserved.