Someone sits at their desk using the Workfront work management application
February 18, 2021

3 ways to optimize your work for a digital world

Contrary to popular belief, 2020 was not the start of a new decade; it was the end of the previous one. This year, 2021, provides us with a truly fresh start for what is sure to be another transformative decade. Now is the perfect time for tech leaders to build on what we’ve collectively learned and prepare for a comeback decade, in part by embracing a “digital-first” mindset.

As Gartner puts it: “Application leaders supporting digital workplace initiatives are in the spotlight, given the need to improve the digital resiliency of the workforce during and after the pandemic.” Here are three resolutions that will help you do just that.

1. Build a connected enterprise.

In order to achieve operational efficiency and organization-wide alignment to business outcomes, companies need to connect all aspects of digital work—data, people, process, and technology. Purpose-built work management technology accelerates the optimization of work and the delivery of compelling digital experiences, for both customers and employees.

By integrating different technologies, organizations eliminate operational waste and create the capability of automating work. This will enable staff to focus on the activities that align to company strategy and goals—and reclaim time spent emailing, attending meetings, hunting for information, inputting manual updates, and other mundane tasks that comprise 57% percent of the average knowledge worker’s day, according to our annual State of Work report.

2. Embrace agility as a long-term value.

The need to pivot quickly became a key requirement for survival in 2020. This won’t change. Companies shouldn’t view agility as a temporary crisis response—agility is a critical cultural and operational attribute that requires continued investment, attention, and refinement. This year, agility is the new velocity. But you can’t pivot in response to what you can’t see, so you need to remove the blinders and create continuous feedback loops for your teams. Empower your teams to make quick, smart, data-driven decisions and you’ll better serve your workforce and your customers. 

3. Deliver exceptional digital work experiences.

The way we work has changed. How we work is becoming just as important as what we do. Enabling and empowering a digital workforce must be a priority for organizations of all sizes. In a world where 34% of managers, directors, and executives have turned down a job because of poor internal technology, it’s essential to create collaborative, virtual, rich-media digital experiences—predictably and at scale. Delivering an exceptional digital work experience is becoming just as important as delivering an exceptional customer experience. 

Power the future of digital work with work management.

Work management technology is the engine that powers personalized digital work experiences that connect distributed teams and enable them to do their best work, wherever they are. And now that our eyes have been collectively opened to the possibilities and advantages of a remote, distributed workforce, it’s hard to imagine ever going completely back to the way things used to be.

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