November 9, 2020
Adobe to acquire Workfront: brings leading work management platform for marketers to Adobe Experience Cloud
By Anil Chakravarthy, Executive Vice President and General Manager, Digital Experience Business and Worldwide Field Operations, Adobe
This article originally appeared on Adobe.com.
I am thrilled to announce Adobe has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.
Today, every business has become a digital business, accelerating the need for companies to develop world-class digital experiences for their customers. Yet, delivering experiences that delight customers and keep them coming back requires large volumes of new content and myriad marketing campaigns. To be successful, marketers must create, manage and deliver personalized marketing campaigns at lightning speed and scale. And now, the work must be accomplished across increasingly dispersed teams.
Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to marketers, creatives, analysts, and now, operations managers. Adobe Creative Cloud provides the world’s best creative apps and services to everyone, from students to social media influencers to professional photographers, filmmakers, and designers. And Adobe Experience Cloud is the most comprehensive solution for content and commerce, customer journey management, and customer data and insights, all built on an open platform, enabling businesses of every size across every industry to deliver exceptional customer experiences at scale.
The combination of Experience Cloud and Workfront will bring efficiency, collaboration, and productivity gains to marketing teams everywhere. Workfront’s platform is agile and uniquely architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes.
Adobe and Workfront are longstanding partners with strong product synergies and a growing base of over 1,000 joint customers, including Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud.
We’re excited to bring Workfront and Adobe together. The acquisition, expected to close during the first quarter of Adobe’s 2021 fiscal year, will be a great benefit to our customers, by expanding our focus to not only power the creation and delivery of amazing customer experiences, but to also power the critical workflows behind them.