marketable skill future of work
January 23, 2019

The 4 Most Marketable Skills You Need for the Future of Work

By Jon Ogden | Senior Manager of Content Marketing at Workfront


“What is the most marketable skill of the future?”

It’s a question that was asked by marketing strategist Chelsea Krost to a panel of four work management experts during the launch of Done Right: How Tomorrow’s Leaders Get Stuff Done.

done right panel

As the last question of an engaging night, the combined answers from the panelists have stuck with me since I heard them in person. The way each answer builds upon and complements the others is powerful, forming a playbook that any future leader should heed.

If you want to lead in 2050, here’s what to do.

Marketable Skill #1: Have Comfort With Ambiguity

Cynthia Boon, AVP of customer experience administration at GM, set the scene.

“The ground is constantly shifting,” she said, adding that because change can be anxiety-inducing and even paralyzing, the most marketable skill of the future is to have “comfort with ambiguity.”

It’s true: If you’re constantly overwhelmed because the way you worked in the past no longer works, you’ll drown. Change is the water we’re swimming in.

Yuval Harari, author of Homo Deus, is on the same page as Boon. He writes that in the future “you will have to repeatedly let go of some of what you know best, and feel at home with the unknown.” Then he adds, “If somebody describes to you the world of the mid-21st century and it sounds like science fiction, it is probably false. But then if somebody describes to you the world of the mid 21st-century and it doesn’t sound like science fiction — it is certainly false. We cannot be sure of the specifics, but change itself is the only certainty.”

It hasn’t always been this way. Until a few hundred years ago, you would have likely spent every working day of your life in a single profession: farming. Since the 1300s, when such data started being tracked, the percentage of people working as farmers in European countries fell from around 75% in the 1300s down to roughly 2% today. In the United States 64% of all jobs were farming jobs as recently as the 1850s. (Today it’s 2%.) Back then you’d wake up every day and farm — and you’d likely do this one job until you were too feeble to work anymore. One job for life.

Desk jobs, globalization, and university education changed that norm. While people stay at the same job longer today than people used to over the past four decades, we still change jobs far more often than people did hundreds of years ago when job options were almost nil.

To reduce your anxiety in the face of change, you will need to be comfortable with ambiguity.

However, changing jobs isn’t the only way that work today induces anxiety. Anxiety also comes from how much we must now continually learn new skills to keep up with a changing job market. 


Workfront's State of Work Report


Marketable Skill #2: Develop a Zest for Learning

Britney Robbins, founder and CEO at Gray Matter Experience, said that in her opinion the most marketable skill in the future is to embody a “zest for learning.” For her, it’s all about “being able to learn and grow from the experiences you have."

This zest for learning is so crucial that in his book Life 3.0, MIT professor and AI researcher Max Tegmark says ongoing education will become the norm throughout life. He says that after getting a formal education, humans may have to work for a few years, then return to school for a few years, then return to work for a few years throughout their entire career. Above all, he says that those who don’t continue their education past their university years might not be able to compete. Yuval Harari agrees with this vision. “In order to keep up with the world of 2050,” he writes, “you will need not merely to invent new ideas and products — you will above all need to reinvent yourself again and again.”

Why? One reason is that automation kills (and creates) jobs. In our State of Work report, we found that 48% of U.S. workers say they know people who have already lost jobs because of automation.

This trend will boom. University of Oxford professors Carl Benedikt Frey and Michael A. Osborne predict that automation will put 47% of US employment at risk over the next two decades. According to their data, the most at-risk fields (those with a 90-99% likelihood of not surviving) include telemarketers, insurance underwriters, loan officers, sports referees, bookkeepers, cashiers, restaurant cooks, hotel clerks, accountants, real estate brokers, and more. Those with a 70-90% likelihood include pharmacy aides, painters, mail sorters, proofreaders, subway operators, parking lot attendants, technical writers, taxi drivers, bus drivers, etc. If you’re in one of these professions, what will you do? That’s where having a zest for learning will be essential.

Of course, you’ll also need the opportunity to learn. It might be via a private company such as Lambda School or PluralSight, or it might be via expanding public education to include trade schools, universities, and job retraining programs. However it happens, society will need to embrace opportunities for education at the same time that individuals embrace a zest for learning. We will have to work together to make it happen, and that’s going to require tremendous empathy.

Marketable Skill #3: Embody Empathy

Sean Pederson, BCycle product development director at Trek, said that as we move toward an automated future, empathy will become more and more essential. This will require us to listen to each other — to truly understand where each team member is coming from.

Without empathy, we’ll create a future none of us want. Douglas Rushkoff, author of Team Human, tells a story about being offered an enormous fee — about half his yearly salary — to give a single talk about the future of technology to a group of billionaire hedge managers. As the night wore on, Rushkoff realized they’d invited him there for one reason: They wanted to know how to control their security force in the wake of an economic collapse.

“That’s when it hit me,” Rushkoff writes. “At least as far as these gentlemen were concerned, this was a talk about the future of technology. Taking their cue from Elon Musk colonizing Mars, Peter Thiel reversing the aging process, or Sam Altman and Ray Kurzweil uploading their minds into supercomputers, they were preparing for a digital future that had a whole lot less to do with making the world a better place than it did with transcending the human condition altogether and insulating themselves from a very real and present danger of climate change, rising sea levels, mass migrations, global pandemics, nativist panic, and resource depletion. For them, the future of technology is really about just one thing: escape.”

In other words, Rushkoff realized these billionaires imagined a future void of empathy.

His answer to the billionaires? The same as Sean Pederson’s: Embody empathy now. Rushkoff writes, “When the hedge funders asked me the best way to maintain authority over their security forces after “the event,” I suggested that their best bet would be to treat those people really well, right now. They should be engaging with their security staffs as if they were members of their own family. And the more they can expand this ethos of inclusivity to the rest of their business practices, supply chain management, sustainability efforts, and wealth distribution, the less chance there will be of an “event” in the first place.”

Empathy has always been our best hope for avoiding societal collapse. It will remain our best hope, no matter what the future brings. For his part, Sean Pederson is hopeful for the future, saying, “I think about when I entered the workforce as a Gen Xer, and it was nothing like what I see today. What I see today is true empathy, and I think that’s awesome.” He added, “I’m impressed with the amount of empathy that I see in the young workforce. It’s a quality that’s going to serve the next generation very well.”

Marketable Skill #4: Get Stuff Done Right

Alex Shootman, CEO at Workfront, also rejects the pessimistic view of the future envisioned by people like the hedge fund managers mentioned above. 

For Alex, the most important skill a person can learn is the ability to get stuff done right. “There's just a quality about certain people who are finishers,” he said. “They finish strong, and they get stuff done.” It’s these people who — regardless of what’s happening on a societal level — will succeed today and tomorrow."

get stuff done

“Mastering modern work is about leading people,” Alex writes in Done Right. “That’s true today and will be true tomorrow, whatever technology enriches the workplace. Leadership is about human interaction and, at its most noble, helping people to achieve the extraordinary. The need for leaders to get the best from their teams isn’t going out of fashion any time soon.” 

It’s a simple suggestion, but in many ways it’s the sure-fire way to create the future you want. Chances are, you have little control over culture at large and which jobs will be eliminated by automation. But you do have control over whether you make a habit of getting things done right. This habit will carry you to success.

So practice this skill right now, in whatever position you hold. Ask yourself what you can do to get your work done right and do it. 


Workfront's State of Work Report


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