Skip to main content
Search Icon
Quick Links
  • Adobe Completes Workfront Acquisition
  • Workfront + Adobe
  • Why Workfront is different
  • Leap Virtual Conference
  • Interactive Product Tour
  • Work Management Guide
Language Select Icon
US (English) UK (English) Dutch German Swedish
Login
Workfront ProofHQ
Contact Sales
Language Select Icon
US (English) UK (English) Dutch German Swedish
Workfront - An Adobe Company logo
Search Icon
Quick Links
  • Adobe Completes Workfront Acquisition
  • Workfront + Adobe
  • Why Workfront is different
  • Leap Virtual Conference
  • Interactive Product Tour
  • Work Management Guide
  • Why Workfront
  • Solutions
  • Platform
  • Plans
  • Resources
Why Workfront
Overview

Why We Are Different

Customers

Partners

Services

Solutions
By Department

Marketing

IT

Product Development

Professional Services

Agency

By Use Case

Project Management

Resource Management

Digital Collaboration

Portfolio Planning

Strategic Planning

Platform
By Product

Workfront

  • Goals

  • Scenario Planner

  • Fusion

Adobe Experience Cloud

Tours & Demos

Interactive Product Tour

Scenario Planner Demo

Workfront Goals

Plans
Resources
Learn

Resource Center

Work Management Guide

Blog

Events

Customers

Workfront One

Training

Innovation Lab

Workfront System Status

Login
Workfront ProofHQ
Contact Sales

Overview

Why We Are Different

See what makes us stand out from the competition and why top brands trust us.

Customers

Learn how Workfront customers benefit from our work management solution.

Partners

Consult our extensive global partner network of digital transformation experts.

Services

Get comprehensive support, training, and a tailored implementation of Workfront.

Recommended Content

Workfront Overview

With Workfront, enterprise work management can help your company, departments plan, predict, collaborate, evolve, and deliver their best work.

Learn more
Why workfront product screen.
Learn more

By Department

Marketing

Align marketing strategy to execution and launch campaigns faster.

IT

Transform the enterprise and deliver impact with data-driven decisions.

Product Development

Manage processes and automate work to launch winning products.

Professional Services

Manage client needs and deliver services faster.

Agency

Streamline workflows, manage resources, and deliver results.

Explore all solutions

By Use Case

Project Management

Plan projects, track progress, and deliver work that achieves results.

Resource Management

View capacity, make assignments, and prove your impact.

Digital Collaboration

Centralize communication, project planning, and work execution.

Portfolio Planning

Decide which projects to prioritize or pause, and identify those at risk.

Strategic Planning

Define business direction and outline a path for achieving your goals.

Explore all use cases

Recommended Content

Mighty Guide: 7 Experts on Flawless Campaign Execution

Read this Mighty Guide for advice from seven marketing experts on how to execute flawless campaigns under pressure.

Learn more
grey background with mighty guide logo
Learn more

By Product

Workfront

Manage the entire lifecycle of work in a single, centralized solution.

  • Goals

    Align strategic goals to work, monitor progress, and drive amazing results.

  • Scenario Planner

    Plan continuously, compare scenarios, and determine the best path forward.

  • Fusion

    Integrate your favorite applications and automate work in one platform.

Adobe Experience Cloud

Digital experience solutions

Explore the platform

Tours & Demos

Interactive Product Tour

Get a hands-on look at managing all your work in Workfront.

Scenario Planner Demo

Experience how Scenario Planner simplifies the continuous planning process.

Workfront Goals

Align strategic goals to work, monitor progress, and drive amazing results.

Explore all tours & demos

Recommended Content

Forrester Total Economic Impact of Workfront Study

Forrester interviewed Workfront customers in marketing, IT program management, product development, and the strategic programs office, concluding that Workfront can provide companies with a 285% ROI over three years with a payback period of less than three months.

Learn more
Forrester report
Learn more

Learn

Resource Center

View webinars, reports, and studies to learn about the Workfront solution.

Work Management Guide

Learn everything you need to know about enterprise work management.

Blog

Prepare for the future of work with insights from work management leaders.

Events

Join Workfront at one of these events.

Customers

Workfront One

Get product updates, connect with other users, and request product support.

Training

Become a Workfront expert with our library of training resources.

Innovation Lab

Submit and vote on product ideas.

Workfront System Status

Check on Workfront status, scheduled maintenance, and incidents.

Recommended Content

Level Up: How to Plan, Measure & Execute Strategic Growth Initiatives

Ready to learn how to take advantage of new solutions to level up your strategic alignment in 2021? Join LeapPoint’s leadership, Workfront experts and special guests from Penn State University as they share best practices, tools and ideas to level-up your strategic alignment and execution for 2021.

Learn more
Work Boldly
Learn more
A cairn of rocks sits in the middle of a stream
July 20, 2020

How to optimize productivity in fragmented workplaces

By Scott Lee, VP of Product

***

Scott's article originally appeared on InformationWeek. 

Productivity has long been a central measure of business success. Now, as the world faces challenges and disruptions associated with a global pandemic, priorities and success criteria have shifted.

Looking after the wellbeing of ourselves, our families, and our colleagues comes before everything else. But as we all adjust to life working from home, one of the things keeping business leaders awake at night is how to keep their fragmented teams productive on the right work.

What does productivity look like today?

In the current environment, we need to rethink what we mean by productivity. Leaders need to appreciate that employees working from home now have other demands on their time, whether homeschooling their children or caring for at-risk relatives. Productivity in our new world of work means keeping physically isolated individuals focused on the right work, in the time they have available. It’s about prioritizing work and being able to adapt to changes on the fly.

Seen through the lens of today’s world of enforced remote working, I think the findings of a recent study conducted by 451 Research have renewed relevance. The research explored what businesses want to achieve, what’s impeding them, and what they require to manage work more effectively.

The study offered valuable insights into the role of technology in accelerating work effectiveness, collaboration, and productivity. Based on these findings, 451 Research proposed a three-part framework for work management, which demonstrates how the three A’s—agility, autonomy, and alignment—can help businesses address evolving priorities in the fast-changing world of work. These three A’s are especially relevant when it comes to optimizing productivity in the current crisis.

1. Agility

More than anything else, the digital age requires businesses to be operationally agile. Even before the COVID-19 crisis, businesses were up against more change and disruption in markets than ever before. Such a disruptive environment means companies need to be able to respond quickly to changing priorities and demands. The ability to work quickly and ensure you’re focusing on the right activities at the right time is particularly important now that employees are juggling work commitments around personal and family priorities.

Agility demands capacity, flexibility, and velocity. Businesses need to have sufficient capacity in terms of resources and expertise to complete the work they need to do. They also need sufficient flexibility in systems, processes, and technology to enable a rapid response to changing priorities. And they need to be able to work at sufficient velocity to switch between priorities and get tasks completed on time.

2. Autonomy

To achieve such operational agility, employees need autonomy. It's important to think about how people want to work—to let them get work done in their own way. By enabling people to be masters of their own domains, you give them the confidence to work freely and productively. Such empowerment needs to be supported by the right information, customizable technology, and clear leadership. Any technology chosen needs to be easy for everyone in your organization to use in their roles.

3. Alignment

If people are working autonomously, you need to have checks and structures in place to ensure they work in a way that is aligned with your company strategy, departmental goals, compliance requirements, and other business imperatives. Alignment is all about transparency, ensuring people can see how their own work connects to your company goals. Using IT solutions that enable cross-departmental visibility throughout the organization will allow employees—wherever they are working—to see how their work connects to company objectives and impacts results.

Success is in the balance.

The 3A framework can help guide work management strategies in today’s fast-changing and fragmented world of work. Striking the right balance between these three interdependent attributes is the key to overcoming operational friction that can slow growth, hinder transformation initiatives, and stall productivity.

Choosing the right way to manage work is important in achieving this balance—helping businesses redefine and optimize productivity and improve collaboration across their workforces as we all adapt to new ways of working.

IDC MarketScape Names Workfront a Leader in Work Management

 

Facebook Twitter LinkedIn

Get Workfront blog updates straight to your inbox.

Why Workfront
  • Plans
Solutions
  • Marketing
  • IT
  • Agencies
  • Professional Services
  • Product Development
Products
  • Product Tours
  • Workfront
  • Workfront Fusion
  • Integrations
Resource Center
  • The New World of Work
  • Blog
  • Work Management Guides
  • News & Press
  • Events
Support
  • System Status
  • Help
  • Workfront One
  • Innovation Lab
  • Training
About Us
  • Leadership
  • Careers
  • Partners
  • News & Press
  • Locations
  • Security
Adobe logo
  • Careers
  • Privacy Notice
  • Security
  • Terms of Service
  • Cookie Policy
  • Resources Index
Facebook
Twitter
LinkedIn
YouTube
Instagram
Contact Us
Copyright © 2021 Workfront, Inc. All Rights Reserved.