Strategic OKR examples to help you drive growth
May 7, 2019

Strategic OKR examples to help you drive growth

In this article, we’ll provide strategic OKR examples that when implemented can serve as a launching pad for growth in 2019. Obviously, every company is different, and we won’t pretend to know your specific needs and priorities. But these examples will provide inspiration for the type of goals you will want in place. It’s up to you to find your points of emphasis and tailor the methodology to your requirements.

Commitment to strategic priorities.

Your 2019 OKRs need to answer the question, “What is the most important thing we can do as an organization next quarter, and for the next twelve months?” We suggest you look to your Mission, Vision Statement, and Strategy for inspiration. Remember, your OKRs will inform the organization where to concentrate their efforts, apply resources, and determine the work to be done. Focus on a limited number of Objectives, no more than three to five, that can make the difference in 2019.

Examples of OKRs to drive growth.

There are two types of OKRs: committed OKRs and aspirational OKRs. Committed OKRs are goals that you must achieve, and aspirational OKRs are more of a moonshot nature. While setting OKRs, you can blend committed and aspirational objectives in your OKR implementation.

Aspirational corporate OKR goal examples:

  • Become the market leader in our space
  • Double annual recurring revenues. 
  • Create a performance-driven corporate culture
  • Be first to market with technology innovations

Committed corporate OKR goal examples:

  • Increase marketing qualified leads
  • Achieve budgeted year-to-year sales growth
  • Build a best-in-class engineering team
  • Introduce new products on time

For additional inspiration in determining your most crucial strategic 2019 OKRs, we suggest you explore the following areas: business growth, customer focus, talent & culture, and technology and innovation.

Additional areas for inspiration would include:

  • Revenues—see examples above of both an aspirational and a committed revenue goal. Ideas for other revenue objectives:

    • Global revenue targets

    • Regional development

    • New business

    • Improved customer retention

    • Average deal size

    • Close rates

  • Profitability—examples could be as simple as making a profit or improving profitability, you might address things such as ROI, or gross margin improvement

  • Customer Service—delight our customers, improve NPS scores, reduce churn, decrease response times

  • People Operations— establish retention and recruiting targets, address hiring standards, revamp performance management

  • Product Development—set product launch quantities and standards, identify areas for collaboration with other departments, maintain product consistency

As stated at the outset we cannot pretend to know the specifics and context of your business. However, we’re confident that if you follow some basic best practices, such as focus and commit to a handful of the most critical initiatives, you can make 2019 a great year.

We hope this article has helped to inspire your 2019 OKRs. 

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