digital content hub
April 17, 2019

What Is a Digital Content Hub and Why Is it Important?

Managing digital content across all the phases of work, whether in progress or finalized, has traditionally been an intimidating challenge often avoided altogether. But there’s no dodging the reality: Asset management is critical, and it literally pays for a business to responsibly manage its digital assets.

The proof is in the numbers. On average it takes five times longer to find an asset without a central digital content hub than with one. That adds up to tremendous amounts of time lost each week after week. Companies must keep their assets under control, and a digital content hub is the perfect place to improve productivity.

As the competitive landscape evolves, digital content hubs have become an essential resource for agency owners, marketers, brand managers, designers, and more. By managing their digital assets, enterprises keep up with the pace of the internet and quickly spread consistent messages across all digital channels.

Not only do digital asset libraries provide a convenient way to store, manage, and share all kinds of assets, they also significantly improve a company’s ROI. Here, you’ll learn a new way to think about a digital content hub and why it’s essential for all knowledge workers.  

What Is a Digital Content Hub?

A digital content hub is a place for managing the full lifecycle of digital assets. All the context, documents, images, and feedback needed to create high-quality work appear in just one system. With a digital content hub, teams have all the tools they need to work efficiently. They’re able to:

  • Locate the content they need, and use it precisely when they need it
  • Easily share digital creative assets with geographically distributed teams
  • Continuously monitor asset use by tracking metadata and downloading and sharing statistics
  • Keep track of asset expiration dates and take action where needed

Teams no longer waste time creating content that isn’t used or necessary to the rest of the enterprise, allowing them to focus on the right work.

Why Is a Digital Content Hub Important?

Digitization has changed how companies operate, requiring them to support faster processes and production, millions of variables, infinite work streams, and a more networked and social employee base.

As companies attempt to support this new way of working, they’re simultaneously experiencing a digital work crisis where functions, content, and teams are disconnected; work processes are analog and operate at different paces; and exabytes of artifacts are trapped in silos.

Benefits of a digital content hub include:

  • Quicker digital asset delivery. Is the asset attached to a chat thread? In an email? With a single library, everything is one place and easy to send.
  • Faster approval process. All conversations and approvals happen in one place, making it easy to see at a glance who has and hasn't seen a particular asset.
  • Better organization. You don't have to wonder who has created the asset, when it was posted, or when it was last refreshed. Everything is managed and tracked in the library.
  • Digital asset security. Every enterprise knows that there are certain documents you don't want out in the open. With a digital content hub, you're able to choose the right settings so that the right person can see an asset — and no one else.

What About Online Proofing?

One essential feature for any digital content hub is the ability to sync all conversations about an asset directly in the place the asset is stored. This requires integrating your digital library with an online proofing tool.

It’s an essential feature because working files and final deliverables are repeatedly shared, edited, and returned between copywriter, project manager, designer, company owner, and possibly multiple tiers of a client’s management team. Throughout this process, the threat of incorrect files being confused — or worse, lost — is real, and costly. What if an old proof is sent to a client by mistake? A customer can waste time marking up old work, and more time lapses before the agency realizes its mistake. This is where an online proofing tool can streamline and foolproof asset management, saving time and money and cementing a corporate reputation for systemic asset management reliability.

A Digital Content Hub and Work Management

Of course, online proofing is only one part of the solution. To succeed and flourish during the digital transformation, you need a modern work management platform that helps you accelerate and orchestrate work across teams, systems, and geographies and throughout the entire lifecycle of work — planning, executing, reviewing, deploying, and measuring.

The ideal solution is a digital content hub that’s fully integrated into a modern work management platform, allowing the enterprise to move at a new pace. By connecting the content used in each section of the lifecycle of work into one platform, enterprises experience a streamlined content process in every department.

Implementation Cannot Happen Soon Enough

Getting the right assets to the right people at the right time has traditionally been the luck of the draw, tinged with an element of risk. An easy-to-navigate interface and user experience make it simple for team members to locate and use the exact asset version they need, when they need it, without wasting hours per week aimlessly searching for files. The library connects workflows and assets across the wider enterprise, enabling teams to manage work, review and approve assets, and distribute them — all in one place.

It is truly a no-brainer for companies seeking to take control of their digital assets — and subsequently, their overall workflow quality.

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