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  • Adobe Completes Workfront Acquisition
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    Mighty Guide: 7 Experts on Flawless Campaign Execution

    Read this Mighty Guide for advice from seven marketing experts on how to execute flawless campaigns under pressure.

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    Work Management Maturity Assessment

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    Level Up: How to Plan, Measure & Execute Strategic Growth Initiatives

    Ready to learn how to take advantage of new solutions to level up your strategic alignment in 2021? Join LeapPoint’s leadership, Workfront experts and special guests from Penn State University as they share best practices, tools and ideas to level-up your strategic alignment and execution for 2021.

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Quick Links
  • Adobe Completes Workfront Acquisition
  • Workfront + Adobe
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  • Leap Virtual Conference
  • Interactive Product Tour
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Workfront ProofHQ
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Why Workfront
Overview

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Someone sits at a desk while on a BlueJeans meeting.

3 keys to making 2021 your comeback year

Tech leaders who embrace this digital-first mindset and want to position their organizations for a comeback year (or even a comeback decade) must understand and embrace three key trends.
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3 keys to making 2021 your comeback year
CIOs—Make these 4 mindset shifts to transform digital work
3 ways to optimize your work for a digital world
Minimalism at Work: Finding Your Best Next Action
7 Ways to Increase Your Visibility at Work Before a Performance Review
Why Dynamic Reporting and Visibility Are Vital: 6 True Tales from the Modern Workplace

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See hundreds of original data points to help you navigate enterprise work.

See hundreds of original data points to help you navigate enterprise work.

A person sits in an office comparing scenarios using Scenario Planner application

3 ways to unite marketing and finance to achieve long-term, sustainable growth

Marketing and finance have always worked together, but their collaboration is often limited to annual meetings to agree on budgets for the year. In a constantly shifting environment that requires iterative planning, marketing and finance teams need to cultivate strong partnerships, align on shared goals, and continuously collaborate to help the business invest in strategies that deliver results and long-term sustainability.
Is IT Focused on the Right Work for the Business?

Nine IT experts on how to align to shifting goals with work management

Nobody saw the dramatic market disruption of 2020 coming, but IT teams were instrumental in helping businesses navigate change. IT is poised to lead the business into the future of work, but it requires operating with agility to anticipate and plan for change and shifting business goals.
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How Adobe and Lumen harness the power of marketing work management

Learn how technology integrations can empower marketers to more easily pivot as circumstances and priorities change, arming them with the insights they need to create impactful content that aligns with the company’s strategic goals.
Workfront an Adobe Company

Adobe completes Workfront acquisition, brings leading work management platform to Adobe Experience Cloud

Adobe is making digital transformation easier with the completion of its acquisition of Workfront. Together, Adobe and Workfront will provide our customers access to a single system to support planning, collaboration, and governance that will unlock organizational productivity.
Monique Evans, Workfront System Analyst with Stanley Black and Decker says, "Being efficient isn't about scarcity, it's about making sure that our best people can do their best work, and then go home and focus on their families."

I am Monique: How work management empowers and elevates people

Workfront CEO Alex Shootman reflects on Workfront’s next chapter as part of Adobe—how we got here and what it means for our shared customers. He highlights Workfront customer Monique Evans, whose story embodies Workfront’s mission and what we will always be most proud of: empowering people to do their best work—elevating them within their companies and celebrating their success along the way.
Forrester Wave Leader 2020 Collaborative Work Management Tools

Digital (work) transformation: What it takes to lead

Last month, Forrester named Workfront a Leader. Read about our journey from project management to “enterprise-first” work management, and what it means for our customers.
Mighty Guide: 7 Experts on Flawless Campaign Execution

Execute flawless campaigns—under pressure and on time—with work management

With your competition racing to get their campaigns to market, how can you launch campaigns and content on accelerated schedules without compromising quality? In our Mighty Guide for marketers, seven marketing experts—from companies like Lenovo and Salesforce—share how they keep teams aligned so they can execute flawless campaigns under pressure and on time.
Generations at Work Study 2020

The future workforce—new research reveals how Millennials and Gen Xers approach work

Getting culture right has alway been vital. Workfront's Generations at Work research, conducted with the Center for Generational Kinetics (CKG), tells us that getting the technology right is critical too. Workfront CEO Alex Shootman shares top insights from the study and makes the case that understanding how different generations approach work is key to creating great experiences—for employees and customers.
A person works from home using Workfront scenario planner to strategically plan

Digital resilience: 3 essential attributes marketing teams need to succeed

In her article for ClickZ, Workfront CMO Heidi Melin shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world.
A person sits at home on a laptop

The next normal: connecting a nomadic workforce to strategic goals

Nearly every aspect of work in this disrupted digital age has shifted beneath our feet. But one thing has remained constant: we still need to keep our teams productive, connected, and focused on work that helps the organization achieve its strategic goals. Erica Gunn, Workfront VP of Product Marketing and Operations, outlines how to keep a nomadic workforce aligned to company strategy.
Shane LaBounty, Creative Operations Leader

Technology: The invisible power behind creativity in turbulent times

We’ve all had to adapt to the unpredictable and adjust our priorities at speed this year, so it was apt that the 2020 Adobe MAX theme was “expect the unexpected." In his MAX session, Shane LaBounty illuminated how creative teams working remotely can continue to deliver impactful campaigns by integrating the right technology.
Tamara Taylor, Director of Customer Success and Strategic Engagement at LeapPoint

Strategic planning is no longer a linear journey

Corporate planning today needs to be executed in an ever-shifting landscape. To survive change—and still be meaningful and effective—strategic plans need to be continuous and adaptive, and there needs to be a way to connect these ever-changing plans to the work people are doing on the ground. Tamara Taylor with three-time Workfront Partner of the Year, LeapPoint, has tips for escaping the planning rut and achieving better outcomes.

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