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3 ways to unite marketing and finance to achieve long-term, sustainable growth
Marketing and finance have always worked together, but their collaboration is often limited to annual meetings to agree on budgets for the year. In a constantly shifting environment that requires iterative planning, marketing and finance teams need to cultivate strong partnerships, align on shared goals, and continuously collaborate to help the business invest in strategies that deliver results and long-term sustainability.
Nine IT experts on how to align to shifting goals with work management
Nobody saw the dramatic market disruption of 2020 coming, but IT teams were instrumental in helping businesses navigate change. IT is poised to lead the business into the future of work, but it requires operating with agility to anticipate and plan for change and shifting business goals.
How Adobe and Lumen harness the power of marketing work management
Learn how technology integrations can empower marketers to more easily pivot as circumstances and priorities change, arming them with the insights they need to create impactful content that aligns with the company’s strategic goals.
Adobe completes Workfront acquisition, brings leading work management platform to Adobe Experience Cloud
Adobe is making digital transformation easier with the completion of its acquisition of Workfront. Together, Adobe and Workfront will provide our customers access to a single system to support planning, collaboration, and governance that will unlock organizational productivity.
I am Monique: How work management empowers and elevates people
Workfront CEO Alex Shootman reflects on Workfront’s next chapter as part of Adobe—how we got here and what it means for our shared customers. He highlights Workfront customer Monique Evans, whose story embodies Workfront’s mission and what we will always be most proud of: empowering people to do their best work—elevating them within their companies and celebrating their success along the way.
Digital (work) transformation: What it takes to lead
Last month, Forrester named Workfront a Leader. Read about our journey from project management to “enterprise-first” work management, and what it means for our customers.
Execute flawless campaigns—under pressure and on time—with work management
With your competition racing to get their campaigns to market, how can you launch campaigns and content on accelerated schedules without compromising quality? In our Mighty Guide for marketers, seven marketing experts—from companies like Lenovo and Salesforce—share how they keep teams aligned so they can execute flawless campaigns under pressure and on time.
The future workforce—new research reveals how Millennials and Gen Xers approach work
Getting culture right has alway been vital. Workfront's Generations at Work research, conducted with the Center for Generational Kinetics (CKG), tells us that getting the technology right is critical too. Workfront CEO Alex Shootman shares top insights from the study and makes the case that understanding how different generations approach work is key to creating great experiences—for employees and customers.
Digital resilience: 3 essential attributes marketing teams need to succeed
In her article for ClickZ, Workfront CMO Heidi Melin shows marketing teams how to focus on creating and sustaining a competitive advantage in the new world.
The next normal: connecting a nomadic workforce to strategic goals
Nearly every aspect of work in this disrupted digital age has shifted beneath our feet. But one thing has remained constant: we still need to keep our teams productive, connected, and focused on work that helps the organization achieve its strategic goals. Erica Gunn, Workfront VP of Product Marketing and Operations, outlines how to keep a nomadic workforce aligned to company strategy.
Technology: The invisible power behind creativity in turbulent times
We’ve all had to adapt to the unpredictable and adjust our priorities at speed this year, so it was apt that the 2020 Adobe MAX theme was “expect the unexpected." In his MAX session, Shane LaBounty illuminated how creative teams working remotely can continue to deliver impactful campaigns by integrating the right technology.
Strategic planning is no longer a linear journey
Corporate planning today needs to be executed in an ever-shifting landscape. To survive change—and still be meaningful and effective—strategic plans need to be continuous and adaptive, and there needs to be a way to connect these ever-changing plans to the work people are doing on the ground. Tamara Taylor with three-time Workfront Partner of the Year, LeapPoint, has tips for escaping the planning rut and achieving better outcomes.