Getting culture right has alway been vital. Workfront's Generations at Work research, conducted with the Center for Generational Kinetics (CKG), tells us that getting the technology right is critical too. Workfront CEO Alex Shootman shares top insights from the study and makes the case that understanding how different generations approach work is key to creating great experiences—for employees and customers.Read more
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Empower creative teams to deliver great impact in the age of remote work
The world of work has changed—and creative work must change with it. In his Adobe MAX session, “3 Ways to Build a Remote Creative Team Tailored to Today’s Work,” Shane LaBounty, CenturyLink Creative Operations Leader, talks about how the business built its creative team from the ground up as a global, remote-first team where creative work happens anytime, anywhere.
The future of marketing depends on better planning
2020 has been anything but normal. Today’s marketing leaders need to reimagine strategic planning for 2021...but how? Workfront CMO Heidi Melin and Deloitte principal Christine Cutten explain what strategic planning looks like and why planning in a rigid annual cycle isn’t effective for most marketing teams.
Six actions IT leaders can take to drive digital transformation
Why are so many companies unable to successfully transform for the digital age and how can they approach transformation the right way? It’s not just about implementing the right technologies, it’s about changing the way they approach work. How can IT leaders become catalysts for reshaping the way people think, act, and collaborate at work? Workfront VP of Product Scott Lee answers these questions with six actions IT leaders can take to help their companies transform work.
3 ways marketing drives real business value
How can marketing continue to deliver results for the business, even through disruption? Poly's Senior Director of Marketing Operations and Enablement and Workfront's VP of Product Marketing and Operations tackle the answer in a recent MarketingProfs webinar, identifying three factors at play—agility, efficiency, and alignment—and how enterprise work management helps customers move out of the productivity trough into outcomes-driven work.
Forrester TEI Study: How Workfront can deliver a $13.8 million productivity boost for IT PMOs
With Workfront, IT PMOs could see a $13.8 million productivity gain, $19.9 million in NPV, and 285% ROI with a payback period of less than three months. Steven King, Workfront's VP of Program Management, breaks down these IT PMO benefits and more based on the findings in the Workfront-commissioned Forrester Total Economic Impact™ (TEI) Study.
Aligning work with strategy is no longer optional: a Q&A on Workfront’s new Goals
Companies today are running on a razor's edge and can't afford to waste a single dollar on anything but their north stars. With Goals—Workfront's new application—companies can ensure that everyone's work is connected to strategic goals. Workfront’s Director of Product Management, Michael Swan, explains how.
To plan for success, prepare to pivot
With roughly a month to completely reimagine their major user conferences, Adobe and Workfront successfully pivoted to completely virtual events. Read how enterprise work management helps organizations rapidly shift plans, no matter how big.
Why corporate planning must change: a Q&A on Workfront’s new Scenario Planner
Is annual planning a relic of the past? What’s the secret to effective strategic planning in today’s (disrupted) digital age? How can Scenario Planner, Workront’s new application, help large enterprises make smart, responsive decisions more quickly and easily? Workfront’s Director of Product Management, Michael Swan, has answers to these questions—and more.
Redefining productivity in our new world of work
The five fundamentals of work, from the worker who does the work to the tools used to complete the work, were in flux even before the pandemic struck. Today, the notion of a 9-to-5 workday is evaporating and the tools available to get work done are evolving. In his article for Forbes, Workfront CEO Alex Shootman redefines what it means to productive in our new world of work.
Is your martech accelerating productivity or slowing it down?
Workfront ISV partner stensul weighs in on Workfront’s Global Marketing Report, which found that marketers are forced to spend most of their time on tedious admin tasks and use disparate technology systems instead of focusing on high-value, creative work. Stensul CEO & Founder Noah Dinkin explains why integrated martech solutions are central to alleviating marketers’ frustrations and enabling strategic work.
What marketers need most: creativity, agility, and strategic alignment
Our 2020 Global Marketing Report revealed marketers' top skills: creativity, agility, and speed. But there's a problem. The report also showed that marketers worldwide only get to focus on high-value work about 19% of the time (by way of contrast, knowledge workers in general spend about 40% of their time on their primary job duties). Jada Balster, Workfront's VP of Marketing, EMEA, offers a two-pronged approach that can help marketers reclaim time to do their best, most creative work.
Digital transformation: 3 takes on changing a business from across the org chart
The clarion call to transform is sounding in businesses today louder than ever, but how should talent across the org chart respond? What questions are front-of-mind for CEOs compared to SVPs? How does that differ from the transformation agenda when it reaches department directors and managers? Workfront CEO Alex Shootman has answers.