Mighty Guide: 7 Experts on Flawless Campaign Execution

Execute flawless campaigns—under pressure and on time—with work management

With your competition racing to get their campaigns to market, how can you launch campaigns and content on accelerated schedules without compromising quality? In our Mighty Guide for marketers, seven marketing experts—from companies like Lenovo and Salesforce—share how they keep teams aligned so they can execute flawless campaigns under pressure and on time.
Generations at Work Study 2020

The future workforce—new research reveals how Millennials and Gen Xers approach work

Getting culture right has alway been vital. Workfront's Generations at Work research, conducted with the Center for Generational Kinetics (CKG), tells us that getting the technology right is critical too. Workfront CEO Alex Shootman shares top insights from the study and makes the case that understanding how different generations approach work is key to creating great experiences—for employees and customers.
A person sits at home on a laptop

The next normal: connecting a nomadic workforce to strategic goals

Nearly every aspect of work in this disrupted digital age has shifted beneath our feet. But one thing has remained constant: we still need to keep our teams productive, connected, and focused on work that helps the organization achieve its strategic goals. Erica Gunn, Workfront VP of Product Marketing and Operations, outlines how to keep a nomadic workforce aligned to company strategy.
Shane LaBounty, Creative Operations Leader

Technology: The invisible power behind creativity in turbulent times

We’ve all had to adapt to the unpredictable and adjust our priorities at speed this year, so it was apt that the 2020 Adobe MAX theme was “expect the unexpected." In his MAX session, Shane LaBounty illuminated how creative teams working remotely can continue to deliver impactful campaigns by integrating the right technology.
Tamara Taylor, Director of Customer Success and Strategic Engagement at LeapPoint

Strategic planning is no longer a linear journey

Corporate planning today needs to be executed in an ever-shifting landscape. To survive change—and still be meaningful and effective—strategic plans need to be continuous and adaptive, and there needs to be a way to connect these ever-changing plans to the work people are doing on the ground. Tamara Taylor with three-time Workfront Partner of the Year, LeapPoint, has tips for escaping the planning rut and achieving better outcomes.
Someone works on a laptop from home

Building organizational resilience through purpose, potential, and play

The question before companies now is how to shift to long-term thinking and keep their newly remote workforces engaged and aligned around the work that matters most. Laura Butler, Workfront SVP of People and Culture, shares four ways leaders can move beyond crisis response, establish resilience, and build agility to help their organizations weather whatever's coming next.
Headshot of Andrew Frost, Senior Vice President at Rego Consulting

Eliminate the seams between optech and martech

Marketers need to find new, more efficient ways to be successful and competitive in today's work environment, like making the increasingly important distinction between operational tech and deliver tech. Andrew Frost, SVP at Rego Consulting, a Workfront 2020 Partner of the Year, explains how marketers can optimize their martech stacks to save thousands of non-value-add work hours.
Phil Oster, VP of Technology at John Paul Mitchell Systems, and Steven King, VP of Program Management at Workfront, present at the 2020 Gartner IT Symposium

Agility is the new velocity: 3 insights from the 2020 Gartner IT Symposium

The 2020 Gartner Symposium, a four-day virtual event billed as the world's most important gathering of CIOs and IT executives, revealed three compelling future of work insights centered on agility, acceleration, and authenticity. 2020 accelerated digital transformation and IT leaders that put these insights into practice will help their teams and businesses keep up with the unprecedented pace of change.
Someone sits at a desk using the Workfront Scenario Planner application

Honey, I shrunk the planning cycle

Before 2020, most leaders had faith in the power of a spreadsheet; the patterns revealed in data and increasingly sophisticated forecasting to push the time horizon of the planning cycle farther and farther out. Now, in a post-pandemic world, companies are planning on the fly—making decisions quickly to adapt to ongoing market shifts. In his article for Forbes, Workfront CEO Alex Shootman breaks down why corporate planning has changed for good.
Phil Oster is the Vice President of Technology at John Paul Mitchell Systems

3 steps for IT leaders at the helm of no-longer-optional transformation

How can today’s IT leaders take charge of transformation, impact the way work gets done, and accelerate business outcomes—even if never normal is the new normal? Steven King, VP of Program Management at Workfront, and Phil Oster, VP of Technology at John Paul Mitchell Systems, discuss three specific ways.
Someone sits in his home office on a meeting with his IT team

IT in the driver's seat: Redefining leadership in the WFH era

Now that workforces are widely dispersed, it’s more challenging than ever to ensure work is aligned with the company strategy. Scott Lee, VP of Product, Workfront discusses how leading the charge of innovation lies squarely on the shoulders of senior IT executives who have a prominent role in ensuring post-pandemic survival. Here, Lee says now is the time for IT leaders to demonstrate clear direction and speak the language of business value.