Are you looking for a solid app that will allow you to manage, share, and distribute digital assets within your marketing team? If so, we’ve compiled a list of digital asset management (DAM) apps. We recommend identifying your team’s top digital asset challenges and make a list of your most desired
Project management and resource management apps are essential resources for delegating, managing, and monitoring your marketing team’s productivity. While these applications can make an enormous improvement in workflow and collaboration, there are personal productivity hacks that can increase
Not everyone understands or appreciates creative work—especially executives, who often make it to the C-suite because of their unwavering focus on numbers, numbers, numbers.
It’s an unfortunate reality that those who control the purse strings often lack a
Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Why do marketers love to play the fame card in their advertisements? It’s a good question, as the effectiveness of such ads is hardly conclusive. Nonetheless, there is a popular belief that consumers trust the
By Barry Hodge, Project Manager
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It is well known that the majority of projects fail, but I have found on my projects that getting them off to a good start increases the chance of them being a success. To make sure your project starts well, there are some small things to do before the project
For years, social media chatter has centered around the use of a design brief when producing a creative marketing asset. Writing these briefs has always been a critical part of design project best practices — especially when it comes to reaching a target audience. No one’s disputing that fact.
Rece
In a recent webcast hosted by MarketingProfs and Workfront, two experts teamed up to talk about how to better manage marketing projects. We turned their ideas and insights into a three-part blog series featuring Jason Falls, Chief Instigation Officer at Conversations Research Institute, and Brent
A good project manager can save time, money, and help keep a project in line and on time. By comparison, a marketing manager tends to be more of a creative director and client representative – he or she
In this post I join around 80 international bloggers and project management experts to answer the question: “What does project management mean to me?”
This is my project manager’s sermon — my Project Management Flash Blog — and it is quite a long read …
It may just surprise you.
We all know we need more of it and to do it better. We know it could be the very key to our company's survival. Developing a knack for collaborating with your team and across teams and
In fact, many former practitioners of Scrum in the world of software development have found Kanban, either used alone or in conjunction with Scrum, to be an
In this article, we show you how to write a project plan. But first, we intend to dispel any myths about the project plan and project planning.
Then we show you how to plan for quality and how to be prepared for difficulties that will inevitably arise when managing change.
How to Write a Project
