In a recent webinar by Content Marketing Institute, Matt Heinz, CEO of Heinz Marketing, and Heather Hurst, director of corporate marketing at Workfront, gave expert advice on documenting content marketing workflows.
What follows is the third in a three-part recap of the webinar. You can see part
The world of work is changing.
At Workfront, we’ve been a part of that transition for years. Knowledge work is becoming less hierarchical, more democratic, more project-based than static team-based. Our CEO, Alex Shootman, likes to call it the “Hollywood model of work.”
For an in-depth example of
In a recent webinar, Jeanne Meister, founding partner at Future Workplace, Alan Lepofsky, vice president and principal analyst at Constellation Research, and Steven ZoBell, chief product and technology officer at Workfront, sat down to discuss how businesses can prepare for the evolution of people,
In a recent webinar, Jeanne Meister, founding partner at Future Workplace, Alan Lepofsky, vice president and principal analyst at Constellation Research, and Steven ZoBell, chief product and technology officer at Workfront, sat down to discuss how businesses can prepare for the evolution of people,
In a recent webinar, Jeanne Meister, founding partner at Future Workplace, Alan Lepofsky, vice president and principal analyst at Constellation Research, and Steven ZoBell, chief product and technology officer at Workfront, sat down to discuss how businesses can prepare for the evolution of people,
Dr. Craig Knight is the founding director of corporate psychology firm Haddleton Knight, director at Identity Realization Limited, and a faculty member at the University of Exeter. He specializes in the psychology of working environments with especial regard to well-being, creativity, and
Jada Balster is a marketing director with 12-plus years of B2B marketing experience. Jada is a respected marketing thought leader who is a regular contributor to marketing publications and a speaker at industry events. As marketing director at Workfront, she is responsible for leading the EMEA
“What motivates knowledge workers?”
It’s a common question asked by office workers and their managers around the world today. Since motivation at work is essential in being able to consistently produce one’s best work, business leaders are desperate to know how they can harness that motivation.
This year, our special guest star on all things Agile marketing, Andrea Fryrear, will be providing Agile marketing newbies with a monthly step-by-step guide to their first year as an Agile marketer. This post is the eighth in the series. Enjoy!
As our journey through your first year as an Agile
The robots are coming, and they are coming for our jobs.
This is the fear that has been stoked by headline after headline written about the imminent arrival of the robotic future. Given the pace of advancement in automation and AI, it is only natural for some to imagine a dystopian future rife with
In the enduring French historical novel Les Misérables, Victor Hugo writes:
“There is nothing like a dream to create the future.”
I want to talk about the future. While my previous post discussed the forces that are changing the modern enterprise of today—digitization, millennials, and declining
There’s a major shift happening in the workplace right now. The way we collaborate, plan projects, and manage our workload is changing, and if businesses aren’t ready they will quickly be left behind.
Understanding exactly what is causing this change gives us some insight into what businesses can
