A large group of people gather for a company kickoff

Why have a Company Kickoff (CKO)?

Most enterprise software companies have Sales Kickoffs (SKOs), but Company Kickoffs (CKOs)? Not the norm. Here's why Workfront starts every year with a CKO.
Top 10 Marketing Trends to Watch for in 2020

Top 10 marketing trends to watch for in 2020

As we prepare for the start of a new decade, we’re looking forward to the continued innovation in marketing—new technology trends for marketers to explore and new ways of finding and connecting with buyers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020.
The Creative Brief: Why it's More Important than Ever

The Creative Brief: Why it's More Important than Ever

Starting a project without a brief is like flying blind. Marketing departments produce high volumes of collateral, so being as efficient as possible is key. Workfront ECD Ben Child explains why it should all start with a well-written creative brief.
Leading with Purpose: A Conversation with Mark McGinnis

Leading with purpose: a conversation with Mark McGinnis

Dive deep into four powerful leadership tools—including commander’s intent, corporate battle rhythm, go/no-go criteria, and resilience—in an illuminating Q&A featuring Workfront CEO Alex Shootman and former Navy SEAL Mark McGinnis, based on our latest webinar.
Portraits of Workfront's Richard Whitehead and Stanley Black & Decker's Monique Evans

How Stanley Black & Decker banished busy work

Workfront’s Richard Whitehead and Stanley Black & Decker’s Monique Evans share three ways to transform mind-numbing busy work into real work that your team can be proud of, with a little help from Workfront Fusion integrations.