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Why Workfront
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Overview

Why We Are Different

See what makes us stand out from the competition and why top brands trust us.

Customers

Learn how Workfront customers benefit from our work management solution.

Partners

Consult our extensive global partner network of digital transformation experts.

Services

Get comprehensive support, training, and a tailored implementation of Workfront.

Recommended Content

Workfront Overview

With Workfront, enterprise work management can help your company, departments plan, predict, collaborate, evolve, and deliver their best work.

Learn more
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By Department

Marketing

Align marketing strategy to execution and launch campaigns faster.

IT

Transform the enterprise and deliver impact with data-driven decisions.

Product Development

Manage processes and automate work to launch winning products.

Professional Services

Manage client needs and deliver services faster.

Agency

Streamline workflows, manage resources, and deliver results.

Explore all solutions

By Use Case

Project Management

Plan projects, track progress, and deliver work that achieves results.

Resource Management

View capacity, make assignments, and prove your impact.

Digital Collaboration

Centralize communication, project planning, and work execution.

Portfolio Planning

Decide which projects to prioritize or pause, and identify those at risk.

Strategic Planning

Define business direction and outline a path for achieving your goals.

Explore all use cases

Recommended Content

Mighty Guide: 7 Experts on Flawless Campaign Execution

Read this Mighty Guide for advice from seven marketing experts on how to execute flawless campaigns under pressure.

Learn more
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Learn more

By Product

Workfront

Manage the entire lifecycle of work in a single, centralized solution.

  • Goals

    Align strategic goals to work, monitor progress, and drive amazing results.

  • Scenario Planner

    Plan continuously, compare scenarios, and determine the best path forward.

  • Fusion

    Integrate your favorite applications and automate work in one platform.

Adobe Experience Cloud

Digital experience solutions

Explore the platform

Tours & Demos

Interactive Product Tour

Get a hands-on look at managing all your work in Workfront.

Scenario Planner Demo

Experience how Scenario Planner simplifies the continuous planning process.

Workfront Goals

Align strategic goals to work, monitor progress, and drive amazing results.

Explore all tours & demos

Recommended Content

Forrester Total Economic Impact of Workfront Study

Forrester interviewed Workfront customers in marketing, IT program management, product development, and the strategic programs office, concluding that Workfront can provide companies with a 285% ROI over three years with a payback period of less than three months.

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Forrester report
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Learn

Resource Center

View webinars, reports, and studies to learn about the Workfront solution.

Work Management Guide

Learn everything you need to know about enterprise work management.

Blog

Prepare for the future of work with insights from work management leaders.

Events

Join Workfront at one of these events.

Customers

Workfront One

Get product updates, connect with other users, and request product support.

Training

Become a Workfront expert with our library of training resources.

Innovation Lab

Submit and vote on product ideas.

Workfront System Status

Check on Workfront status, scheduled maintenance, and incidents.

Recommended Content

Level Up: How to Plan, Measure & Execute Strategic Growth Initiatives

Ready to learn how to take advantage of new solutions to level up your strategic alignment in 2021? Join LeapPoint’s leadership, Workfront experts and special guests from Penn State University as they share best practices, tools and ideas to level-up your strategic alignment and execution for 2021.

Learn more
Work Boldly
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Workfront Global Marketing Report

We surveyed marketers across the globe to find out what marketing is like today, especially in the midst of constant change.

Get the full report

What marketers value most.

Across the board, marketers—digital marketers, graphic designers, content creators, campaign managers, videographers, marketing leaders—align on this: their greatest strength, their most essential skill, is the ability to think and act creatively. But how much time do marketers actually get to devote to high-value, creative work?

We set out to find what gets in the way of creativity, what empowers marketers, and what steps leaders can take to help them do their best, most creative work.
Our methodology.

We surveyed almost 900 marketers in five countries—the U.S., U.K., Netherlands, Germany, and Sweden—to get real answers to these questions.

Respondents work in financial services, healthcare, retail, manufacturing, or professional services/agencies.

What marketers value most.

Delivering quality work on time.

When we asked marketers to choose three skills that are most important to their jobs, the top answers were remarkably consistent across all five countries:

34 %

The ability to think creatively.

31 %

Quickly responding to changing market forces and disruption.

31 %

Delivering quality work on time.

Marketing's digital transformation.

The ongoing digital revolution has pushed marketing teams to evolve more aggressively than almost any other department. We discovered aspects of work that are evolving more quickly than others—and have the most potential to empower marketers’ creativity.

Marketing technology.

Marketers need technology solutions that integrate.

40 %

have already transitioned to a centralized work management solution.

Collaboration in context.

Today's marketers work remotely with a variety of tools and technology.

32 %

of marketers are using an enterprise work management solution for greater efficiency. 

Connecting people and process.

Integration is key to streamlining processes and making room for creativity.

26 %

of respondents are actively working to connect their key systems to streamline and enhance technology.

Automation.

Automating tasks frees marketers up to focus on high-value creative work.

40 %

of respondents are actively working to connect their key systems.

Time is our most valuable commodity.

If creativity is a marketer’s most valuable skill, time is a marketer’s most valuable commodity. Workfront Global Marketing research shows that marketers spend just 19% of their time on their highest-value work. Marketers spend the vast majority of their workweek on other activities, including: 

19 %

Attending both high- and low-value meetings.

11 %

Attending to administrative tasks.

10 %

Sending, receiving, and searching for communication in emails.

What does the future of marketing look like?

When asked what skills are essential to succeed in marketing departments of the future, the same three concepts rose to the top. All three require the top skills that we uncovered in our Global Marketing research: creativity, speed, and operational agility.

31 %

Enhancing the customer experience.

21 %

Communicating to the right stakeholders at the right time with the right tools.

27 %

Responding more quickly to market forces.

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Conclusion

Empower creativity.

With more being asked of marketers, and less time to deliver, the future of marketing is about empowering marketers to devote more than 19% of their time doing the creative, high-value work they were hired to do. We have the technology at our fingertips. The work before leaders now is to make the most of work management technology that gets marketers out of their inboxes and into their creative flow.
Get the full report
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