Let’s face it—creative work can be kind of hellish. From fire drills and drive-by requests to soul-crushing meetings, marketers are overloaded and creativity is suffering.

Sound familiar? Visit Workfront at the DMA &Then Marketing Conference to learn how you can put an end to marketing work chaos for good. Stop by booth #MT13 in the Experience Zone to see how marketing work management can make your team faster and more productive. Enter for a chance to win a GoPro Hero4 Session and grab all the swag you can carry.

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Session Details

Title How to Embrace Process without Killing Creativity
Date Monday, October 5, 2015
Time 10:45 – 11:30 a.m.
Location Room 235C
Description: Process: the ultimate frenemy of creative-types. It’s the #1 killer of creativity. Or is it? 70% of creatives say they need more creative time. Come see how the eMarketing team at Advance Auto Parts reclaimed time to be creative by learning how to stop resisting and start loving process.

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Featured Speakers


Adam Messano

Senior Project Manager

Advance Auto Parts

Born in New Jersey but raised in California, Adam Messano graduated from the University of California at Berkeley in 1998 with a degree in English and immediately entered the volatile (in a good way) world of High Tech. Bouncing around from technical writing to internal web site management; Adam found his niche as a Project Manager in 2004 at NetIQ. Since then he’s continued on the PM path at places like Proxim Wireless and Symantec, but his current stop at Advance Auto Parts, running the PM and Resource management side for all eCommerce promotional projects, is the most rewarding role to date. When not in the world of automotive, Adam is happily outnumbered at home with his wife, two daughters and two female dogs.


Richard Whitehead

Senior GTM Director