Turning to freelance or contract work is becoming more and more common as agencies—from traditional ad agencies to digital start-ups—try to compete for more business and clients demand more work in shorter timelines. In fact, over 50% of workers report that their teams do not have enough staff to get work done on time without working overtime. For agencies, creative teams and account execs are already working overtime, and you end up shopping out work just to meet deadlines.
Of course, with freelance work, a slew problems come rushing in:
- Ineffective communication and collaboration
- No understanding of how productive freelance talent really is
- Difficulty managing revisions and approvals
About the presenters
Director, Enterprise Solutions Strategy
Shawn Dickerson has over 15 years of experience in managing marketing teams for Fortune 1000 companies, venture-backed firms and small startups. In his current role, he oversees the go-to-market strategy for Workfront. Prior to Workfront, Shawn led market research teams at Domo, Novell and other tech companies.
David Lesué has worked professionally as a graphic designer/art director/creative director/interaction designer/user experience designer for the last 15 years. He has worked for Omniture, RiSER, Brigham Young University, and Adobe. David currently leads the efforts of the creative services team (Web, print, and video) as the Creative Director for Workfront.