Marketing teams get creativity. Creativity is their life’s blood. The concern is that by setting up rules and processes, we might kill that creative spark that drives the art created by the marketing directive. Agile methodology is applying the art of science in order to uncomplicate and reduce unnecessary admin time — the very thing that keeps us from spending more time making beautiful campaigns and generating innovative copy.
We’re going to talk to real life marketing teams who are using Agile methodologies to run their right-brained collaboration space – and are seeing tremendous results. We’ll talk war stories, great use cases, and ways to break down the siloes that are keeping your brilliant minds from making that next inspired leap.
Join us for a free web event sponsored by Workfront to uncover the real-life ways that creative directors are harnessing the power of agile marketing methodologies to rapidly make fantastic leaps and discoveries that fuel careers.
In this webinar, you’ll:
- Hear first-hand experiences from current creative teams using tried and true methods to build faster and respond to industry trends quickly
- Learn ways to increase the number of great ideas and proof of concepts
- Use data to analyze and capitalize on changes in projects, marketing and industry trends
About the presenters
David Lesué has worked professionally as a graphic designer/art director/creative director/interaction designer/user experience designer for the last 15 years. He has worked for Omniture, RiSER, Brigham Young University, and Adobe. David currently leads the efforts of the creative services team (Web, print, and video) as the Creative Director for Workfront.
Director, Marketing Technology
When he's not speaking, writing or reading about marketing technology, sales force automation, web tools and awesome processes you’ll find Stewart helping to make VB Insight the best analysis and reports resource on the planet – one where every expert can finally have their words read and their voices heard. Stewart lives in the UK, and follows football (that’s soccer, not ‘throwball’), Formula 1 and ice hockey.
Jim Ewel is an entrepreneur, a growth CEO and one of the early proponents of Agile Marketing. Jim spent 12 years at Microsoft in sales and marketing, including positions as the General Manager of SQL Server marketing and the Vice President of Windows Servers. After leaving Microsoft in 2001, Jim became Chairman and CEO of GoAhead Software, a startup that provided high-availability software to the telecom and defense industries, and that was sold to Oracle. From 2009 to early 2011, he was CEO of Adometry, a startup whose products provide tools to optimize online display advertising. Adometry was sold in February of 2011 to Click Forensics, which was in turn was sold to Google. From 2013 to 2015, he was the CEO of InDemand Interpreting, a provider of language interpreting services to hospitals, clinics and medical practices. He blogs about Agile Marketing at http://www.agilemarketing.net.
Who should watch this webinar
- Creative Directors
- Agency Executives
- Account Executives
- Production Managers
- Project Managers
- PMO Directors