The role of the CMO is more complex than ever before, and the battle to win over the customer can appear daunting. With over 120 digital marketing channels to choose from, and more than 2,400 products available to manage them, it is inevitable that marketing technology takes a driving seat. More technology means the CMO has now set up camp in the CIO’s territory.

In this webinar, VentureBeat and Workfront explore how marketing and IT executives can make cross-functional, cross-methodology teams work, without fisticuffs. We cover best practices to reduce fire drills, manage resources, and drive productivity. Those siloes that are in the way? Look out because we’re going to bust ’em. Like peanut butter and chocolate, the CMO and CIO can work together to deliver awesome, tasty, results — we’ll show you how that begins.

In this on-demand webinar, learn how to:

  • Identify problem communication areas within your organization that can lead to internal war
  • Reduce fire drills and effectively manage resources between marketing and IT
  • Gain complete visibility into all your work

About the presenters

Stewart Rogers

Stewart Rogers

Director, Marketing Technology

VB Insight

When he's not speaking, writing or reading about marketing technology, sales force automation, web tools and awesome processes you’ll find Stewart helping to make VB Insight the best analysis and reports resource on the planet – one where every expert can finally have their words read and their voices heard. Stewart lives in the UK, and follows football (that’s soccer, not ‘throwball’), Formula 1 and ice hockey.


Philip Sheldrake

Managing Partner

Euler Partners

Philip Sheldrake is an Analyst for VentureBeat, a Chartered Engineer and Managing Partner of Euler Partners, a social business consultancy. He serves as a main board director of techUK, the UK trade association for the technology industry. He is a member of the advisory council for the Future Of Work community, and a member of the steering group for The Responsive Organization community.


Adam Messano

Senior Project Manager

Advance Auto Parts

Born in New Jersey but raised in California, Adam Messano graduated from the University of California at Berkeley in 1998 with a degree in English and immediately entered the volatile (in a good way) world of High Tech. Bouncing around from technical writing to internal web site management; Adam found his niche as a Project Manager in 2004 at NetIQ. Since then he’s continued on the PM path at places like Proxim Wireless and Symantec, but his current stop at Advance Auto Parts, running the PM and Resource management side for all eCommerce promotional projects, is the most rewarding role to date. When not in the world of automotive, Adam is happily outnumbered at home with his wife, two daughters and two female dogs.


Eric Lopez

Sales Engineering Manager


Eric is a marketing technology and work management expert with nearly 10 years experience in enterprise software consulting. At Workfront, he leads a team of sales engineers and consults with some of the largest organizations around the globe on improving productivity, collaboration, and visibility across their marketing and creative services teams. Outside of work, Eric is an avid guitar player, fisherman, scuba diver, husband and father.