The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe. Unfortunately, collaborative communication tools and processes are not keeping pace with this growth and the new paradigm that comes with it.

According to a new study by Workfront with Harris Interactive, workers are being pulled away from their work by tools and practices that are supposed to make them more productive. Ultimately, these inefficiencies can turn into conflict, misalignment, increased turnover, wasted resources, and lost opportunities.

In this on-demand webinar, you will learn:

  • What keeps marketers from getting things done?
  • Where do current processes and productivity tools fail?
  • How can marketing leaders drive more effective collaboration in an increasingly distributed and decentralized work environment?
  • What causes conflict between teams and departments?
  • How do employees know which work really is highest priority, when multiple people are asking them to deliver now?

About the presenters


Ginger Conlon



As editor-in-chief of Direct Marketing News, Ginger Conlon develops and directs its editorial vision and content strategy across all communications platforms. She was recently cited as one of the “Top 100 Most Social Customer Service Pros on Twitter,” by Huffington Post contributor Vala Afshar. In 2012, she was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho. Ginger has contributed to several business books, including Capitalizing on the Voice of the Customer, CyberSelling, and CRM at the Speed of Light.


Heather Hurst

Director of Corporate Marketing

Workfront, Inc.

Heather Hurst is the Director of Corporate Marketing at Workfront, where she leads the company's AR, PR and content strategy. Heather has more than a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.


Chris Bishop

Strategic Partner

Future Workplace

Chris Bishop is a strategic partner and a futurist at Future Workplace, an executive development firm dedicated to rethinking and re-imagining the workplace. He is also a speaker, writer, and consultant, providing guidance to today's learners in how to be successful in the 21st century workplace paradigm.


Gary Clinger

Marketing Director

Workfront, Inc

Gary has over 15 years of experience managing marketing projects for enterprise software companies. He is passionate about marketing that creates genuine conversations with existing and potential customers. In his current role, Gary leads the marketing execution team in developing marketing strategy and tactics for Workfront. Prior to Workfront, Gary held positions with an Internet startup, Novell, and NetIQ.