Alex Shootman

President & CEO

As President and CEO of Workfront, Alex drives the overall strategy, vision, and execution for the company, ensuring that Workfront is a dedicated partner in helping its customers transform the work experience. Shootman brings more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based companies.

Prior to joining Workfront, Alex was president of Apptio, where he was responsible for the company’s integrated sales and services functions globally. Prior to Apptio, Alex was the President of Eloqua, where he was responsible for leading the organization’s global sales, customer success, and field operations teams. Alex was integral in leading Eloqua’s category creation as an enterprise SaaS company, and in 2012 was a member of the team that helped bring Eloqua to a successful public offering, subsequently being acquired by Oracle. Shootman has also held executive-level positions with Vignette, TeleTech, BMC Software and IBM.

In his free time Alex can usually be found trying to convince his legs that they really don’t hurt on a road bike or running trail, admiring the view from a 14er in Colorado, or down on a reef in his home state of Hawaii. That is if his four kids leave him any free time.

Heidi Melin

Chief Marketing Officer

As Workfront’s CMO, Heidi is responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront’s customer relationships.

Heidi brings to Workfront over two decades of senior marketing leadership and a reputation for building award-winning marketing teams in the technology industry. She has a proven track record for driving measurable growth for some of the most respected enterprise SaaS technology brands and has been recognized for her industry expertise. Her knowledge in B2B marketing has enabled her to become a thought leader and a sought out speaker at many industry events throughout the country.

Prior to Workfront, Heidi was the CMO of Plex Systems, Inc., where she was responsible for strategy and execution of all marketing efforts. She also previously served as CMO at Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft. In addition, Heidi served as a public company board director for Accelrys.

In Heidi’s free time she enjoys spending time with her family, gardening, traveling — especially to Lake Tahoe — and is an avid reader.

Laura Butler

Senior Vice President, People and Culture

As Workfront’s SVP of People and Culture, Laura is responsible for creating and reinforcing a contagious culture that thrives on getting work done and doing it right. She’s built an exceptional team who are focused on attracting, developing and retaining great talent.

Laura has spent that last two decades shaping global talent strategies for Fortune 500 corporations as an executive with Ceridian, TeleTech, Taleo, Oracle, and PG&E. She is passionate about the role that Workfront plays in modern work management as a driver of an engaged and productive employee experience.

Laura has been recognized for her thought leadership around workforce development and diversity and inclusion. She was previously named to the San Francisco Business Times Most Influential Women list as well as was a 2017 finalist for Utah’s Women in Technology award.

In Laura’s free time, she enjoys spending time with her husband and two children, concerts and tennis spectator.

Carl Cross

Executive Vice President of Sales

As Executive Vice President of Sales for Workfront, Carl is responsible for worldwide account management and revenue growth.

Carl has over 20 years of global sales leadership experience, growing great teams, and building and executing long-term business strategies that lead to company growth and customer satisfaction. Prior to Workfront, Carl was the senior vice president of worldwide sales at AppSense and has held leadership and executive management roles at HP Enterprise Security, BMC Software, SAP and PeopleSoft.

Paige P. Erickson

Senior Vice President of Business Development

As Senior Vice President of Business Development for Workfront, Paige is responsible for the Workfront Partner Network, which is accelerating the automation of knowledge work.

Paige has more than 25 years of industry experience and an impressive record of building some of the most admired partner programs in the industry. Paige has built a rock star team, which tirelessly works with global systems integrators, strategic alliance partners, ISV’s, referral partners and implementation partners to ensure their needs are met. Paige is an expert at developing, launching and and managing comprehensive partner networks, including robust partner training and certification programs. Prior to Workfront, Paige was the Vice President of Partner Strategy and Programs at Sage, and also held leadership positions at Billtrust, CA Technologies, BMC Software and IBM. Paige is the recipient of multiple awards and industry recognition including CRN Channel Chief and CRN Top Women of the Channel.

In Paige’s free time she enjoys traveling to new and unique places and having fun with her family and friends. Her hobbies include skiing, scuba diving, photography, and golf.


Sue Fellows

Executive Vice President, Customer Experience

As Workfront’s EVP of Customer Experience, Sue is responsible for managing the Workfront customer organization, including: Customer Experience, Education & Training, Customer Experience Operations, Strategic Services, and Technical Support.

Sue brings nearly two decades of experience working with customers to drive value and customer satisfaction. Prior to Workfront, Sue was the Vice President of Global Customer Excellence at Apttus. During her tenure at Apttus, Fellows’ contributions in building the customer success and support functions resulted in increased customer satisfaction scores, as well as higher renewal rates for the organization. Sue has worked for both start up and enterprise technology companies including RightNow Technologies and Oracle, and has held leadership roles in Professional Services, Operations and Customer Experience Management.

In Sue’s free time, she enjoys being outdoors with her family.

Steve Holsten

General Counsel and Secretary

As General Counsel and Secretary, Steve is responsible for the oversight and leadership of all legal aspects of the business, including compliance, risk management, support of strategic corporate initiatives, and commercial transactions.

Prior to joining Workfront, Steve was GC at Vubiquity, a digital distribution company, and before that was GC at Eloqua, a SaaS marketing automation company. Steve was part of the team that oversaw Eloqua's IPO and sale to Oracle. Prior to Eloqua, Steve worked in the corporate legal departments for VeriSign and Winstar Communications, and for law firms in private practice, including Greenberg Traurig and Riordan & McKinzie (now Morgan Lewis).

In Steve’s free time, he enjoys golf, baseball, and spending time with his wife and four children.

Steven ZoBell

Chief Product & Technology Officer

As Chief Product & Technology Officer for Workfront, Steve leads the Workfront engineering and platform hosting and operations organizations as they develop the company’s purpose-built solutions for IT and marketing teams. He also works closely with the Workfront product and services teams to ensure that the technology platform is evolving to meet customer and market needs.

Steve brings more than 20 years of product development, software engineering and business management experience to the Workfront Team. Prior to Workfront, Steve was the Chief Product and Technology Officer at ADP AdvancedMD where his contributions included the launch of the AdvancedMD iPad and iPhone mobile solutions, and the development of the AdvancedInsight business intelligence tools. He also worked closely with the Implementation Services teams to dramatically increase first year satisfaction of customers. Steve also previously served as the Chief Technology Officer for inContact. Some of his other accomplishments include overseeing the development of three Microsoft franchises: Amped snowboarding, Top Spin tennis, and Links golf.
During the course of his career, Steve has also been involved in the development of more than 25 critically acclaimed, award-winning, commercial software products.

In Steve’s free time, he can be found spending time with his family where they are constantly looking for opportunities to venture to Southern Utah to go jeeping and boating or simply find an awesome beach anywhere in the world to play and relax on.

Scott Johnson

Chairman and Founder

Scott Johnson, Chairman and Founder of Workfront is recognized as a business leader who challenges traditional management mentalities and applies out-of-the-box thinking to solve the important business problems faced by organizations today. “What I really care about is helping organizations understand and organize the work that is most important to business success,” says Johnson. “Business leaders who are able to clearly communicate objectives and efficiently organize the workplace empower their employees to maximize the value of their efforts. This concept guides everything we do at Workfront.”

A true adrenaline junky, Scott hasn’t found a sport that involves going fast with something strapped to his feet he doesn’t like. The same passion for pushing limits to achieve excellence in extreme sports helped make Workfront a fast growing company that has been instrumental in helping thousands of business leaders empower their workforce, streamline processes, and transform their businesses.

Johnson is a graduate of Brigham Young University and an acknowledged expert in project management. An engaging speaker and consultant, Johnson has been featured in such publications as CIO Magazine, Business Management Magazine, PM Network, and Business Week.

Alex Shootman

President & CEO

As President and CEO of Workfront, Alex drives the overall strategy, vision, and execution for the company, ensuring that Workfront is a dedicated partner in helping its customers transform the work experience. Shootman brings more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based companies.

Prior to joining Workfront, Alex was president of Apptio, where he was responsible for the company’s integrated sales and services functions globally. Prior to Apptio, Alex was the President of Eloqua, where he was responsible for leading the organization’s global sales, customer success, and field operations teams. Alex was integral in leading Eloqua’s category creation as an enterprise SaaS company, and in 2012 was a member of the team that helped bring Eloqua to a successful public offering, subsequently being acquired by Oracle. Shootman has also held executive-level positions with Vignette, TeleTech, BMC Software and IBM.

In his free time Alex can usually be found trying to convince his legs that they really don’t hurt on a road bike or running trail, admiring the view from a 14er in Colorado, or down on a reef in his home state of Hawaii. That is if his four kids leave him any free time.

Susan Carstensen

Susan has helped to drive the growth initiatives of Workfront for the past three years as a board member. She brings more than 30 years of business leadership experience to the table, most recently from RightNow Technologies (acquired in 2012 by Oracle, Inc.), where she served in various roles, including Chief Financial Officer (CFO), Chief Operating Officer (COO), and SVP, Customer Experience.

Susan is currently a partner at Yellowstone Growth Partners, LLC, a growth advisory firm, and a board member at: Socrata, Foundant, IgniteFeedback, PFL, D.A.Davidson, Bridger Ski Foundation and the Montana State University Board of Governors. Susan also served on the Board of Directors of LiveOffice (acquired by Symantec).

Prior to RightNow, Carstensen was CFO at Powerhouse Technologies, Inc., and held management positions at Martin Marietta Astronautics Group (acquired by Lockheed Martin) and Ernst & Young LLP.

Susan holds a B.A. and B.S. in Business and Political Science from Montana State University-Bozeman. Susan lives in Bozeman, Montana and spends her free time enjoying the great outdoors with her husband, practicing yoga with her daughter, following her son’s ski racing career and reading.

Joe Payne

Joe Payne adds value to the Workfront board of directors with his more than 20 years of leadership and a proven track record with high-growth software companies. He has a broad experience base in delivering software and Software-as-a-Service (SaaS) solutions to enterprises across numerous industries. Mr. Payne is the President and CEO of Code42, where he drives the company's strategic direction and oversees all operations.

Prior to Code42, Mr. Payne was Chairman and CEO of Eloqua—a SaaS business—where he recruited and led the team that grew Eloqua's revenue from $11M to $125M in just six years. He led Eloqua's successful IPO in 2012 and subsequent sale to Oracle for $957M in 2013.

Richard Allen

Richard Allen is a seasoned business executive with more than 25 years of experience in technology companies. Mr. Allen was the chief financial officer of J.D. Edwards (now Oracle Corporation), an enterprise application software company, from January 1990 to September 2003, and held several senior management positions and titles since joining J.D. Edwards in August 1985. Prior to joining J.D. Edwards, Mr. Allen served as controller for Luff Exploration, an oil and gas exploration and production company, from 1982 to 1985, and as a senior accountant with Coopers & Lybrand, a public accounting firm, from 1979 to 1982. He also serves on the board of directors of three privately held companies.

Mr. Allen holds a B.S. degree in business administration with a concentration in accounting from Colorado State. He joined the Workfront board of directors in early 2012.

Peter Arrowsmith

Peter Arrowsmith joined JMI in 1996 and is based in San Diego. He is currently a director of Workfront, Business.com, Granicus, Lytx, Recruiting.com, The Search Agency, WhiteHat Security and xMatters. Prior to joining JMI, Peter was an associate at AEA Investors and a business analyst at McKinsey & Company.

John Avirett

John is currently a Principal at Greenspring Associates, where he oversees the due diligence of fund and direct investments as well as management of the Analyst Program. Prior to joining the global venture capital investment firm, Avirett was an Associate at Zurich Financial Services. John is currently a board observer on Turn and Zulily, and is responsible for the firm’s investment in Lithium Technologies.

John graduated from John Hopkins University with a B.A. in Political Science and a minor in Economics. John also studied via exchange at the University of Wollongong in Australia.

Bill Conroy

Bill Conroy is a proven technology executive with expertise in corporate strategy and operations for high growth companies. Bill was an IBM Solutions Executive in IBM’s Information Management Organization. He joined Initiate Systems as President, Chief Executive Officer and Director in July of 2002 and orchestrated the sale of the company to IBM in March of 2010. He served as the President / Chief Operating Officer and Director of Click Commerce (Nasdaq: CKCM). Prior to Click Commerce, Bill was a Venture Partner at Insight Capital Group. Prior to that he served as EVP and COO of Tenfold Corporation (Nasdaq: TENF). Bill enjoyed eleven years with Oracle Corporation where his last position was to manage operations in the central and western U.S. He began his career at IBM and holds a B.S. in Business Administration from Bowling Green State University.