Blogs | Workfront

Top 10 marketing trends to watch for in 2020

As we prepare for the start of a new decade, we’re looking forward to the continued innovation in marketing—new technology trends for marketers to explore and new ways of finding and connecting with buyers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020.

NEW
POPULAR

Top 10 marketing trends to watch for in 2020

How Workfront became Santa's work management platform

Why the creative brief is more important than ever (with free template)

Minimalism at Work: Finding Your Best Next Action

7 Ways to Increase Your Visibility at Work Before a Performance Review

Why Dynamic Reporting and Visibility Are Vital: 6 True Tales from the Modern Workplace

Get Workfront blog updates straight to your inbox.

Pays

Yes, I want to receive email communications from Workfront

Santa Claus uses the Workfront platform on his tablet

How Workfront became Santa's work management platform

It’s a holiday miracle! Chief Customer Officer Sue Fellows shares how Workfront customer John O’Sullivan used work management technology to prop up the legend of Santa Claus.

The Creative Brief: Why it's More Important than Ever

Why the creative brief is more important than ever (with free template)

Starting a project without a brief is like flying blind. Marketing departments produce high volumes of collateral, so being as efficient as possible is key. Workfront ECD Ben Child explains why it should all start with a well-written creative brief.

Leading with purpose: a conversation with Mark McGinnis

Dive deep into four powerful leadership tools—including commander’s intent, corporate battle rhythm, go/no-go criteria, and resilience—in an illuminating Q&A featuring Workfront CEO Alex Shootman and former Navy SEAL Mark McGinnis, based on our latest webinar.

A woman is interviewed as the sun sets behind her

Creativity vs. digital influx: being an artist in this new work landscape

Workfront's creative team had the opportunity to interview artists to get their take on what it's like to be a creative in our rapidly changing digital era of work in the mini-documentary, "Deconstructed."

Several awards in the shape of lions with the words LEAP in the background

2020 Lion Awards to recognize leaders in work management transformation

Workfront's new Lion Award categories for 2020 reflect the evolution of our customers and the rapidly changing world of work. The Lion Awards, which recognize our most outstanding customers for their leadership and innovation, will be announced at Workfront's largest annual user event, Leap.

Portraits of Workfront's Richard Whitehead and Stanley Black & Decker's Monique Evans

How Stanley Black & Decker banished busy work

Workfront’s Richard Whitehead and Stanley Black & Decker’s Monique Evans share three ways to transform mind-numbing busy work into real work that your team can be proud of, with a little help from Workfront Fusion integrations.

Workfront Goals: bridging the gap between daily work and company strategy

Leaders are struggling to connect their people’s daily work with company goals, resulting in $109 million wasted for every $1 billion invested in projects. Workfront CTO Steven ZoBell explains how Workfront Goals will connect the work and the why to improve engagement and outcomes.