THE GAME CHANGERS

The game changer for Flutter’s marketing performance.

Like never before, marketers are working to deliver on an ever-increasing demand for incredibly personalised digital campaigns and content - at both speed and scale.

Adobe Workfront is the first work management application for the gaming and betting industry. Leveraging the power of Adobe Experience Cloud and Creative Cloud, Workfront enables Flutter to become outcome oriented and work more efficiently, to effectively launch compliant products and campaigns into market, and ultimately - to deliver better brand and customer experiences.

Collaboration

Discover how Workfront unifies Flutter’s marketing team with a single point of truth and enables seamless communication and collaboration. By empowering team members to accurately prioritise work and allocate employees and resources – Workfront allows Flutter to do more with less.

Sage: Thinking about work differently
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Sage: Thinking about work differently

The definition of work has changed, but good marketing hasn’t. Discover how Sage connected a globally dispersed marketing team - from brand to operations and SEO teams – while streamlining their workflows and processes to align strategy to delivery.

How COVID-19 changed digital work
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How COVID-19 changed digital work

Technology is inseparable from a successful marketing team - this should no longer be a point of contention. The real conundrum posed to leaders is that investing in new technologies that empower their teams is important but investing in the right technologies is absolutely critical.

5 ways work management boosts global collaboration
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5 ways work management boosts global collaboration

The very same tools that marketing teams rolled out to make remote working possible during the pandemic are actually hindering their productivity. Find out the five ways work management tech is helping marketers in today’s work-from-anywhere world.

Compliance

Workfront ensures that Flutter can master the fine details of regulatory and compliance pressures by connecting and managing every thread of work flowing through the enterprise - as well as streamlining approvals by ensuring stakeholders have the info they need in one place.  

The 3 challenges and solutions to complex compliance processes

Considering that at 10% of companies have faced fines or litigation due to noncompliance, it’s safe to say that a lot of money is wasted because of simple oversight. But by simply streamlining compliance processes, Flutter can protect your brand and avoid fines or lawsuits.

The 3 challenges and solutions to complex compliance processes

Minimising compliance risk in marketing

With the review and approval process already complex, throwing branding and legal considerations into the mix make the whole operation chaotic. In this guide, we break down how to improve and simplify Flutter’s marketing compliance efforts to minimise risk.

Minimising compliance risk in marketing

Speed

By automating processes, seamlessly connecting strategy to execution, and orchestrating every part of a campaign, Workfront accelerates delivery of new and existing campaigns. With Workfront, Flutter can ensure the right people are working on the right project at the right time. 

Creativity, and the need for speed
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Creativity, and the need for speed

The administration in modern marketing leaves many creatives feeling like they’re being asked to be creative, but not too creative - leading many to tardiness and burnout. But it is possible to manage digital work processes so they work hand in hand with creativity and speed.

7 solutions for taming marketing project management chaos
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7 solutions for taming marketing project management chaos

80% of marketers say they are overloaded. There are a number of ways to manage heavy and complicated workloads, but finding the right solutions for your marketing team requires you to first understand the true sources of all that marketing work chaos.

The expert take on flawless campaign execution
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The expert take on flawless campaign execution

We spoke to seven marketing experts, find out why they believe the key to effectively and efficiently orchestrating flawless campaigns and content that achieves measurable results is continuously anticipating change and prioritizing the right work.