Director - Competitive Intelligence

Full-Time, Lehi, UT, US


Director - Competitive Intelligence

Full-Time, Lehi, UT, US


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Job Details


Lehi, Utah

Workfront has fast become the leading SaaS work management software vendor and our growth is through the roof. We enable enterprises to focus on the right work, do their best work, and deliver that work faster than ever before.

Workfront is seeking a rockstar Director of Competitive Intelligence to lead our competitive and market intelligence program and team.  Your primary job will be to gather, analyze, draw insight, and enable Workfront stakeholders to differentiate Workfront in the marketplace. As a member of the Product organization, you will be a member of the product management leadership team and a critical contributor at all levels of the organization, including executives, field-facing roles, product management, partners, and analysts with intelligence to help Workfront achieve its business objectives.


  • Own the market and competitive intelligence program which informs customer, partner, and product-facing roles within Workfront
  • Manage a team of competitive intelligence professionals 
  • Conduct competitor intelligence research and provide updates on a regular cadence, with a focus on the delivery of accurate, detailed, timely, unbiased, and contextual analysis as a subject matter expert
  • Be the subject matter experts for product, customer experience, marketing, partners, sales, and executive leadership team on competition, market landscape, and technical differentiation
  • Create, maintain, and scale competitive enablement for each department, including positioning and messaging, technical evaluations, and sales plays
  • Engage with industry analysts for market studies and to gain outside perspectives on competitor strengths, weaknesses, opportunities and threats
  • Regularly perform win/loss analysis to adjust go-to-market strategies, replicate winning strategies globally, and provide references of replaced competition
  • Monitor and analyze product, positioning, partnerships and announcements of key competitors and communicate to company leadership and stake holders
  • Undertake frequent interviews with Workfront customers and solution partners to gather competitive intel, trends and insights
  • Occasionally participate in sales calls and on-site visits to help account executives close deals
  • Attend industry conferences as a resource for prospective customers wanting to understand the unique benefits of using Workfront
  • Inform company strategy by using intelligence research to make future predictions of competitor actions

You thrive on taking a leadership role and you naturally desire to contribute in teams while challenging yourself and others to deliver great work to accomplish company goals. You’ve been successful before doing this for an enterprise software solution that operates on a global level.

We’re searching for someone that is proactive, collaborative, influential, and able to easily scale from strategy to execution. You get things done, and you do it right – meaning you live and reflect Workfront’s company values. You influence others in order to get things done, and are able to achieve goals with minimal supervision. 


  • Bachelor degree and 8+ years experience owning and operating a competitive intelligence program
  • Experience working in Enterprise B2B SaaS businesses a plus as well as background in the project/work management, collaboration, and/or productivity applications markets
  • Strong analytical skills, and ability to synthesize data from multiple data sources to deliver actionable insight. This entails a strong demonstration in taking market, competitor and customer insights and weaving them into clear, compelling deliverables for sales, product, marketing, services, and the executive leadership team
  • Excellent written and oral communication skills with a demonstrated ability to work with cross-functional teams and conduct executive-level conversations
  • Inquisitive, competitive by nature
  • Ability to quickly build rapport and establish relationships
  • Results-oriented with strong time management skills, highly-organized and driven to succeed


Application Process

Click each step to learn more about it


Send us your resume


Your resume will be reviewed by someone on the recruiting team


You’ll have a 15 - 20 minute call with one of our recruiters


You'll get to meet the hiring manager and the team you'll be working with


You'll be invited out to our office for an in-person interview with the team.


Workfront extends an offer out to the candidate.


Director - Competitive Intelligence

Job TypeFull Time
Job LocationLehi, UT, US
Job TeamProduct Management

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