• Monday
    May 6
  • Tuesday
    May 7
  • Wednesday
    May 8
  • Thursday
    May 9
1:00PM

Develop a Single Source of Truth with Workfront

This session will highlight how a marketing organization, struggling to find consistency and reliable reporting with outdated project management software, created a single source of truth with Workfront. Learn how Gale, a Cengage company, leverages custom forms, project templates, request queues, and pre-built dashboards as a foundation for process visibility, consistency among teams, downstream reporting, support in adapting to other changes, and much more.

Presenters

Courtney Kwiatkowski
Director, Digital Marketing
Gale, a Cengage Company

Modern Portfolio Management: Work Management at a Strategic Level

Come hear from two masters of modern work as they share their tales of adventure in strategic portfolio management. Learn how they're addressing the challenges that arise as they seek to coordinate work throughout their organizations regardless of work methodologies, geography, or function.

Presenters

Michael Swan
Product Manager
Workfront

People Can Be Demanding - Learn Ways To Manage And Prioritize Requests

In this session you'll learn how to enhance your current intake process through prioritization within the request queue prior to conversion. You'll then find out how to collect data in the request queue to help support the business case for projects.

Presenters

Vazgen Babayan
Product Manager
Workfront
Narayan Raum
Workfront COE, Delivery Lead
SunTrust Bank

Establishing a Workfront Governance Model

Establishing Workfront as an operational system of record (OSR) requires thoughtful and deliberate attention to standards and cooperative administration. This session explores the importance of establishing a Workfront governance model from an administrative perspective and discusses best practices to maintaining structure in an expanding Workfront environment.

Presenters

Chris Berry
Senior Enterprise Solution Architect
Workfront
Karen Prest
Senior Enterprise Solution Architect
Workfront

Setting Up Workfront for Resource Management

To take full advantage of Workfront's resource management tools, you'll need to have certain system settings in place. In this course you'll learn how to set up your organization's human resource supply and demand, allowing your team to leverage both strategic and tactical resource capabilities in Workfront.

PDU Eligible.

Recommended Follow-Up Course: Boredom vs. Burnout

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Custom Forms

Learn how to use Workfront's custom forms to gather information unique to your organization's work. Build a basic custom form, and then learn how to retain that vital information when converting a request to a project.

Presenters

Betsey West
Learning Program Manager
Workfront

Leading Executive Buy-in to Workfront as the Operational System of Record

Whether you have just begun your Workfront implementation or are a seasoned Workfront pro, Executive Buy-in is one of the most important tools to boost Workfront adoption and engagement. Vicky will share the ups and downs of her journey and her best examples of what “sells” Leadership on Workfront as an Operational System of Record.

Presenters

Vicky Gonzalez
SVP, Director of Production and Business Systems Operations
EP & Company

Networking Session: Workfront for Newbies

You’re new to Workfront, which means you probably have lots of questions about adoption, implementation, which reports to run and when, how to manage your workflow, which dashboards are best for different roles in your company, and more. Connect with mentors and Workfront experts as we set you up for success.

Presenters

Skye Hansen
Technical Program Manager
Nordstrom

Make Work Matter: How Good Leaders Inspire Great Work

Leading teams into the unknown was once reserved for those living on the bleeding edge of innovation. But now, that experience has become the reality for any leader wanting to keep pace in a digital world. Doing so will require an ability to mobilize people in the face of accelerating change, clashing priorities, and overwhelming amounts of digital work. In this session you'll learn how good leaders can inspire great work as we stand at the forefront of a noisy, digital business world.

Presenters

Jordan Staples
Director, Training
Workfront

Data-Driven Decision Making

What are Work Performance Indicators and how can they best benefit you in the decisions that you need to make as a business leader? In this session, we'll dive deep into making the best decisions possible using the data you have available to you. You'll go from trusting your gut, to trusting actual information.

Presenters

Richard Whitehead
Director of Operations, Product & Technology
Workfront
2:05PM

Igniting User Engagement: A Hard Sell in a Complex Environment

Over the past 18 months Warner Bros. Technology has transformed its Consumer Products business by architecting a best-in-class, largely automated work management solution. Critical to the resounding success of its rapid transformation was getting everyone, with diverse and even competing needs, to play in the same sandbox. This resulted in a streamlined solution that leveraged integrations and automation, bringing the team exactly what it needed to enable efficient work and end working weekends—a critical barometer of success. Come learn from these change leaders as they discuss their journey, covering topics from adoption and change management to integrations and automation.

Presenters

Nina Skorus-Neely
VP WB Technology Solutions
Warner Bros.
Lisa Kastner
Business, Tech and Workplace Solutions - Consumer Products
Warner Bros.

Resource Management: Take Control with Proactive Planning

Want to learn some key techniques you can start using today to become better at resource management? Join us as we discuss how to take control of your planning process through proactive behaviors.

Presenters

Michael Swan
Product Manager
Workfront
Chris Talmont
Customer Solutions Architect
Workfront

On Time, At Risk, Behind, Oh My! Managing Project Timelines

This course will take intermediate level users through detailed project management using project timelines, different date types, and diving deeper into project health.

PDU eligible.

Prerequisite: Project Management Fundamentals

Presenters

Chris Knittle
Training and Education Specialist
Workfront

Financials in Workfront: You Have a Budget. Now What?

Having a budget is one thing; identifying how to use that budget is another. Learn about the different features within Workfront that can tie financials into your planning process and how you can use those to make better project and planning decisions.

Presenters

Anna Asatryan
Product Manager
Workfront
Ani Mkrtchyan
Product Manager
Workfront

Workfront's Avengers: Building Our Super Team

Bit by a spider? Genius, playboy, or millionaire? Injected with Super Soldier Serum? Come join the Avengers―the Workfront Avengers, that is! Grab your popcorn and learn how IT joined forces with Creative Services to battle evil with Workfront by our side. We'll explain how we introduced, designed, and implemented a new business into our existing instance. Plus, we'll demonstrate that you don't have to wield your mighty hammer for multiple system administrators to peacefully coexist.

Presenters

Alison Angiletta
Director, PMO
RWJ Barnabas
Nick Matarazzo
Project Manager
RWJ Barnabas

Building Custom Reports

In this session you'll learn how to use custom reports in Workfront to gain visibility into the work being done. Combine groupings, views, and filters to get the specific information you and your stakeholders need. You'll also learn how to make your reports more viewer friendly with charts.

Pre-Requisite: Reporting Elements

Recommended Follow-Up Course: Enhance the UX with Dashboards & Layout Templates.

Presenters

Isaac Etter
Training Specialist
Workfront

Surfing the Request Tsunami with Workfront Queues

This is an overview of one of Workfront's most powerful features: request management. We'll focus on practical techniques Workfront administrators can employ to simplify request management for requesters, service managers, and teams responsible for doing the work. Learn about tiered request queues, optimizing forms, exploiting queue topics and routing rules, and staying on top of the request wave with role-specific dashboards. 

Presenters

Corey Young
Sr. Project Manager
Dayton Children's Hospital

Blueprints for Growth: Moving from a Department to an Enterprise Implementation

Become a master of modern work system administration. Learn how to set up your Workfront instance for growth and how to design your organizational structure to ensure success both now and in the future as your company brings on additional business units.  Learn practical steps and guidance for best practices in setting up, managing, and coordinating system preferences and settings while delegating the right things to group administrators. 

Presenters

Gevorg Kazaryan
Product Manager
Workfront
Darin Patterson
Director, Product Management
Workfront

Networking Session: Healthcare

Network with fellow healthcare professionals who get the unique challenges facing the industry. Come talk compliance, regulation, and how to provide the best quality of care while leveraging your Workfront solution for operational excellence.

Presenters

Angie Forsythe
Marketing Operations Manager
Mercy Health
2:55PM
3:15PM

How Work Gets Done, Matrix Style: Cross-functional Project Management for the Real World

Managing work within a complex organization can be a daunting task for any project manager. We'll explain how to reduce worker chaos by creating a project management platform that provides teams with clear requirements and project standards and provides leadership with the visibility needed to support its teams. This session will address how to use Workfront tools and resources to bring together cross-functional teams with differing project requirements.

Presenters

Denise Hackner
Sr. Director, Customer Experience
Optum
Cory Burgon
Sr. Marketing Workflow Manager
Optum

Project Management Fundamentals

Take a quick journey with us as we walkthrough a basic workflow in the eyes of a project manager from request to project completion. Learn the very basics of project creation, task management, and time management.

Recommended Follow-Up Course: On Time, At Risk, Oh My! Managing Project Timelines

Presenters

Allison Lippert
Learning Program Manager
Workfront

Perform under Pressure: Why Good Leaders Own Their Resilience

Break down the myth that everyone performs under pressure and instead learn the science of doing your best when it matters the most. Believe it or not, handling pressure is a skill, and you can learn it.

Presenters

Claire Craig
Learning Program Manager
Workfront

How Workfront Customers Use Resource Management in Real Life

Do you want to learn the key steps you can take today to become better at resource management? Then join our discussion about how to take control of your planning process through proactive behaviors.

Presenters

Vazgen Babayan
Product Manager
Workfront
Justin Roebuck
Director
Amerisure
Craig Smith
Business Analyst
Amerisure

Reporting Elements

Workfront is an amazingly robust tool, providing all the information you need about your organization at your fingerprints. Make sure that data is useful to your daily work by creating and using custom groupings, views, and filters.

Recommended Follow-Up Course: Building Custom Reports, Enhance the UX with Dashboards & Layout Templates.

Presenters

Isaac Etter
Training Specialist
Workfront

Getting out of Office: Taking Release Management out of the MS Office Suite

Aetna Senior Supplemental Insurance adopted Workfront two years ago. Its Implementation Management Office converted MS project plans into Workfront projects, adopted an Agile approach, and merged new product development and state launches with release management. This session shares how the company delivers new products and manages release deployment in tandem with and through Workfront. Attendees will leave this session knowing what needs to be in place to move your deployment process into Workfront.

Presenters

Lillian Hamilton
Business Consultant, Senior Supplemental Insurance
Aetna
Shantanik Langston
Sr. Project Manager
Aetna

Captain the Enterprise: Administration for Large Implementations

Learn how to overcome the unique challenges of large enterprise implementation. Specific topics will include the role of system administrators in a large implementation, important takeaways, and administrative governance.

Presenters

Chris Berry
Senior Enterprise Solution Architect
Workfront
Brian Kemp
Director, Marketing and Compliance Technology
Nationwide Insurance

Mastering Permissions in Workfront

In this workshop-oriented session learn how license type, access level, and object permissions interact. Come prepared to help solve access and permission problems in Workfront.

Presenters

Betsey West
Learning Program Manager
Workfront

Networking Session: Workfront Geeks

Calling all Workfront experts, pros, veterans, virtuosos and masters, especially those active in the user community. Join this networking session to meet, share best practices and level up your Workfront savvy. Whether you're a text-mode master, reporting guru, or API sorcerer, let's get together and form a brain meld for the greater good.

Presenters

Melinda Layten
Technical Product Manager, API and Integration
Workfront

Workfront Not a Financial Tool? Guess Again!

In this session Marriott will share how its Digital Marketing department tackled complex project financial management within Workfront through creative use of the Workfront hierarchy as well as integrations. With innovative setup, Marriott captures and reports on multiple types of budgets for a single project, tracks fiscal year funding and how the funds gets allocated across projects, bulk processes billing records and converts them into invoices, shows billed vs. unbilled costs, and more.

Presenters

Sara Rothkopf
Director, Digital Portfolio Management Office
Marriott International

Workfront, Party of One. How to Best Champion Workfront in Your Organization

Executives and senior leaders need visibility into their teams' work and initiatives so their organizations can be agile in their solutions, advance business priorities, and meet their customers' needs. Workfront provides the visibility and alignment leaders seek. But how do you transform an organization that is siloed and not ready for this level of work accountability? Hear how an organization moved the needle with one persistent and strategic Workfront user.

Presenters

Terricka Brooks
AVP, HR Services
GM Financial
4:20PM

It's about Time! Using the Powerful Time Management Tools in Workfront

Learn how to effectively use the powerful time-management tools in Workfront, including the new Calendar feature in Workfront Home. In this session we'll learn how to balance a typical day clogged with meetings so you can make time for the work that matters. We'll also cover how to plan your work so that the most important things get done without burning up the work day.

Presenters

Chandler Smoot
Product Manager
Workfront
Mandy Anger
Product Manager
Workfront

Reducing Manual Work with Workfront for Salesforce and Jira Integrations

Chain together the components of your workflow to deliver your projects and tasks end-to-end, and leverage the existing processes, people, technology, and information to promote better efficiency across all organizations.

Presenters

Hayk Falykyan
Product Manager
Workfront

Leveraging Workfront Security for Your Company, from the Inside Out

Enterprises have high security standards that are non negotiable. Workfront's infrastructure and protocols are built to keep your information safe and secure. Watch how industry best practices are built to provide Enterprise-Grade security in Workfront. Understand what's available to Workfront System Administrators to enhance and provide the best security for your users and teams across the organization.

Presenters

Jason Smith
Sales Engineer
Workfront
Steve Gentry
Chief Security Officer
Workfront

Ambition For Life: Achieving Success in the New World of Work™

Technology advancements are giving us more flexibility in how we work and greater ability to pursue all our ambitions—professional and personal—as our lives become more integrated. We can be more productive, making our obligations, needs and desires fit better by choosing preferable employment arrangements, work schedules and locations. As careers become more self-directed and diversified, and up-skilling needs more frequent, find out how to take advantage of the evolution of work to achieve bold new ambitions across your life.

Presenters

Sophie Wade
Founder, Workforce Innovation Specialist
Flexcel Network

Introduction to Text Mode Reporting

Explore the code behind Workfront's standard report builder. Learn the basics of text mode—camelCase, reporting element structures, and API Explorer—to create the foundation you need to increase your reporting power with advanced reporting.

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Plan with Simplicity: How Good Leaders Achieve Extraordinary Results

Extraordinary results don't happen by coincidence. They emerge out of a successful plan executed with accuracy and precision. Join us as we explore a proven approach to creating extraordinary goals, mapping progress through milestones and carrying out the best next action. The focus will be on forming a simple plan focused on Milestones and Best Next Actions.

Recommended prerequisites: 

Read about planning and achieving extraordinary results in Chapter 4-Done Right, by Alex Shootman. Bring a Vision Statement or an extraordinary goal to work on during class. If you’ve registered, be on the look-out for an email from the Session Facilitator to access the assigned chapter and complete a short survey before coming to class.

Presenters

Jessica Leauanae
Training Instructional Designer
Workfront

Networking Session: Agencies

In-house and external agency creative teams face unique work management challenges. Join fellow creative professionals who understand those unique demands and work tirelessly to make their teams more efficient using Workfront. Come for an interactive discussion around how other creative Workfront customers use the solution to manage different aspects of creative work.

Presenters

Anthony Pernice
Senior Traffic Manager
Healthcare Consultancy Group

Yearly Capacity Plan? Challenge Accepted!

Join us as we explore the challenges of forecasting the future. We'll work through how we utilize Workfront to craft a yearly capacity plan. Items to explore include: Estimates vs. Actuals, Creating a Menu, Portfolios, Roles and Resource Managers, the new Capacity Planner, the finalized plan will give you the power to predict the future and the back-up you need to create business plans to lobby for the headcount, resources and tools you need to meet the looming demand.

Presenters

Amy Zakrzewski
Manger, Marketing Operations
Thermo Fisher Scientific
Heather Kulbacki
Marketing Systems Specialist
Thermo Fisher Scientific

Best-Laid Plans: Event Management in Workfront

Harvard’s Alumni Affairs and Development office needed Workfront to manage the event logistics for hundreds of annual events. Join us to see the templates, custom forms, and dashboards that were created to give managers visibility into staffing, expenses, and milestones across programmatic initiatives.
 

Presenters

Nancy Conroy
Director, Business Process and Operations
Harvard University
Teri Chisholm
Higher Education Independent Consultant
Harvard University

Navigating the Workfront landscape: Charting a course to success

With a platform as powerful as Workfront, it can be a challenge to know where to start and how to get the most out of your journey. In this session Workfront experts will show you how to plot your desired outcomes and map out your near-term wins. They'll tie it all together so that you can feel at ease and know you're in control.

Presenters

Matthew Broschinsky
Manager, Customer Solutions
Workfront
Spencer Wardrop
Customer Solutions Engineer
Workfront
7:00PM
No results found.
7:00AM
8:00AM

DIY: Build a Workfront Training Toolkit for Your Team

You've got to onboard or train how many users? We've got you covered. Join Jessica Leauanae and Chris Knittle as they help you stock your Workfront Training toolkit with the essentials to get your teams up to speed effectively.

Presenters

Jessica Leauanae
Learning Program Manager
Workfront
Chris Knittle
Training and Education Specialist
Workfront

Networking Session: Financial Services

Network with other financial professionals who understand the projects, workflows, and compliance issues you handle every day. Maximize your Workfront solution by identifying best practices from your peers within the industry.

Presenters

Jaimeson Wennerstrum
Manager, Workflow and Process
Health Partners

Modern Work Myth Busters: Workfront Best Practices

Come learn best practices for Workfront and work management. We'll even define what "best practice" even means.

Presenters

Betsey West
Learning Program Manager
Workfront

Tips and Tricks for Small Teams Using Workfront

Do you have a team of 50 or fewer users of Workfront? Do you wear many hats? Are you feeling overwhelmed with Workfront's various features? Then this is the session for you! See how the Plex Systems marketing department uses Workfront to manage work requests, working with external vendors, brand reviews, and more. Learn how many of their users collaborate across license types and choose the best license type for them.

Presenters

Lenore Brown
Marketing Content Specialist
Plex Systems

Future You: The Next Transformational Leader

Tomorrow’s leaders operate with a different set of rules. They champion a shift to new models of work that orchestrate and accelerate work with the same certainty with which they run the rest of the business. These leaders understand that companies that fail to modernize work will get left behind. Join this discussion on how you can become the next transformational leader.

Presenters

Scott Lee
VP, Product Marketing
Workfront
Jon Ogden
Sr. Content Marketing Manager
Workfront

The Dashboard Necessities

Portfolio visibility is key in the business world. Whether you're in marketing, logistics, human resources, IT, or elsewhere, it's increasingly difficult to have clear visibility on project/portfolio condition, status, and resource availability. The Workfront dashboard is the solution. We'll show you how to help your team understand the importance of dashboards and how to use them so that you manage with complete transparency.
 

Presenters

Brendan Bagley
IT Project Manager
Penn State University
Lindsey Droz
Business Process Analyst
Penn State University
Michelle Carr
Senior Business Analyst
Penn State University
Kelli Prescott
IT Project Manager
Penn State University

Create a Clear Path to ROI with an Integrated Tech Stack

When Senior Marketing Manager Anna Soo joined Commvault, it was time consuming to plan budgets, tedious to match marketing campaigns to budget spent, and there was no clear path to measure ROI. The team was reactive vs proactive, and was spending way too much time on manual tasks rather than strategic activities to drive performance.To solve this organizational wide problem, Anna knew she needed to create a connected technology stack to reduce manual efforts, automate workflows, and provide accurate ROI data. She worked with her team to stitch together an end-to-end stack with Allocadia and Workfront at the core so her team has full visibility into how their people and investments are impacting the outcomes marketing is producing.

Presenters

Ann Soo
Senior Marketing Manager
Commvault

Measure with Meaning: How Good Companies Measure Modern Work to Win

As the digital economy continues to evolve, so do the methods we use to measure success. In this session we will talk about measuring the unmeasurable and if you've ever asked yourself one of the following questions: what is my team working on? How do we know if the work can get done? How fast are we working? Do we have the best work? Are people proud of the things they are producing? Then you will definitely want to join this session.

Presenters

Jeremy Flores
Manager, Learning Programs
Workfront

Optimizing Marketing Services Across Global Teams

In this session, Accenture will review how they leverage Workfront to propagate, aggregate, and optimize the marketing deployment workflow for its clients. Learn how Accenture powers its global delivery network by utilizing Workfront’s capabilities across a worldwide user base by driving standardization from work intake to delivery. Challenges include driving change management in a global organization and orchestrating work across diverse teams.

Presenters

Jen McDonald
Global Platform Senior Manager
Accenture
David Jenkins
Global Lead, Marketing Campaign Operations
Accenture

How AI Will Change Work and Ultimately Your Business

Everything in your life is smart, and then you get to work, and it's stupid! Analog ways of working will radically change the way you and your company get things done. This session will discuss how AI will give you a competitive advantage.

Presenters

Richard Whitehead
Director of Operations, Product & Technology
Workfront
9:05AM

Networking Session: Marketing

Network with other marketing professionals who understand the projects, workflows, and compliance issues you handle every day. Maximize your Workfront solution by identifying best practices from your peers within the industry.

Presenters

Jennifer Adams
Director, Worldwide Marketing Operations
Bristol-Myers Squibb

Enhance the UX with Dashboards & Layout Templates

Work should be easy to find and manage for every knowledge worker, project manager, and executive using Workfront. Dashboards and layout templates are key Workfront features that make for a friendlier Workfront experience and better user adoption.

Prerequisites: Reporting Elements, Building Custom Reports

Presenters

Isaac Etter
Training Specialist
Workfront

Resource Management: Boredom vs. Burnout

If you manage people you've probably asked yourself, "What are my people doing?" and "How can I empower them to do great work?" In this session we'll show you how to leverage Workfront's AI-enabled resource scheduling and planning tools to get the right people doing the right work at the right time.

PDU Eligbile.

Prerequisite: Setting Up Workfront for Resource Management

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Growing an In-House Agency with Workfront

In this session you'll learn how an in-house agency uses Workfront to provide foundational value to marketing and the larger organization. By being able to define our value, we're able to scale, grow, and be an example of operational excellence. We're also better able to attract and retain talent. In essence, we're able to develop a strategic vision for our group through our partnership with Workfront.

Presenters

Clifford Stevens
Director, Creative Operations
Liberty Mutual

PM Tool Adoption: Build It, They May Not Come

Cella has been advocating for project management tool adoption since we were established in 2009. According to our first In-House Agency survey in 2010, only 62% of teams had adopted this type of technology. Over the last 10 years, the adoption of this technology has changed dramatically. According to our 2018 In-House Agency Survey across all team sizes, 79% now use PM tool software, 88% if the team is above 20 people and 95% if the team is above 50 people. While most teams have bought into this technology, many are struggling to get the full advantages this software can provide. We see some common mistakes that lead to low or poor adoption. In this session Cella will present those mistakes and offer potential solutions.

Presenters

Sophy Regelous
Managing Director
Cella Consulting

“Express” Yourself: Getting More out of Calculated Custom Data

Back by popular demand! Have you ever created a calculated custom data field and wondered what else was possible? In this session we’ll explore some of the most useful calculated data expressions and review practical applications of those expressions. Learn basic and advanced uses to perform functions that didn’t seem possible and to capture your organization’s unique information.

Presenters

Tony Messam
Implementation Consultant
Workfront

Embedding Compliance into Creative Work: Make Compliance Part of Every Day Operations

A Fortune-100-company compliance team needed to retire legacy compliance operations technology and chart a new course to tightly integrate with diverse marketing teams and financial industry regulators. Learn how Capability Source partnered with this compliance team to build a compliance operations system of record (OSR) powered by Workfront, featuring innovative configurations, custom applications, and Workfront API-based web services. Hear how the organization standardized the compliance submission experience for hundreds of users across diverse product lines, streamlined internal compliance activities, and provided seamless compliance interactions with marketing business users.

Presenters

Jack Downing
PMP, Senior Consultant
Capability Source
Scott Brady
Director of Integration & Automation
Capability Source
Glenn Coward
President & CEO
Capability Source

Work...it IS personal

We’ve all heard “it’s just work—don’t take it personally.” But what if it’s actually counterproductive to not take a personal approach to work, especially when it comes to navigating changes at work? Gallop estimates that $450 billion in productivity is lost annually due to employee disengagement; what if we could prevent this loss by developing a personal fit between an organization’s people, skills, responsibilities, and resources needed to complete work?

 

Workfront provides people the resource platform they need to get work done right, but first they need to get personally involved in the process of changing the way they work and developing skills that drive Workfront adoption. Join LeapPoint for this session on how to apply the psychology of learning and change to develop a customized, technology-enabled approach to implementing Workfront—one that acknowledges it IS personal for your organization’s people and culture.

Presenters

Erin Furrow
Director, Digital Learning
LeapPoint
Jessalyn Klein, PhD
Manager, People & Change
LeapPoint

Next Generation Employee Experiences: Why EX is the New CX

As technology continues to heighten consumer expectations, placing a premium on frictionless Customer Experiences, companies are now faced with the challenge of embracing employees expecting the same delight from technology in the workplace.  Join Joo Serk Lee, Capgemini Group Vice President and former head of Sogeti’s Digital Transformation practice, as he explores a brief history of technology evolution, explores emerging technologies, and discusses why in 2019 the “Employee Experience” will be just as important for organizations to embrace as CX.

Presenters

Joo Serk Lee
Group Vice President
Sogeti/Capgemini
10:00AM

General Session

Enjoy keynotes by Alex Shootman, Steven ZoBell, and best selling author, Daniel Pink. Also, catch a fireside chat with Workfront customer, Arthrex, and a sneak peek of the Workfront product roadmap!

12:00PM
12:05PM
1:25PM

Alternate Means of Motivation: How to Encourage Your Team to Adopt and Use Best Practices

Within the Viasat Customer Operations group we struggled with continued adoption and project updating. We tried a variety of tactics before we found the one-two combo that stuck. In this session you’ll learn how to cue items that will grab the attention of your struggling Workfront adopter and how to use very visible, negative (tongue in cheek, of course!) reporting that people want to keep clear of in their projects!

Presenters

Todd Roos
Manager, Customer Operations Training
Viasat

There Is No Spoon: Reframe Your Method of Adoption to Achieve Performance Breakthroughs

Eighty percent of all change initiatives fail―not because of the platforms but because of how organizations try to adopt them. Typical approaches lead to some form of compliance but no significant improvements. Do you find that even after building quality templates, queues, and reports that the results aren’t there? Do you find people falling into old habits? Is work still managed through drive-bys, spreadsheets, or email? Then come listen to how great organizations have made breakthroughs in performance by reframing how they engage their people. You'll walk away with specific practices, including how to go agile, engage champions, and launch rapid-improvement teams―all of which, if applied obsessively, will ultimately help you find success.
 

Presenters

David Romney
Managing Partner
Moventus

The Future of Work with Workfront

Get a sneak peek into the Workfront product roadmap and the exciting advancements coming your way.

Presenters

Erica Antony
VP, Product Management
Workfront

Tekken' Marketing Ops! How Bandai Namco Powered Up Their Global Marketing.

In this session, learn how Bandai Namco partnered with CapabilitySource to better coordinate their product-release activities across the globe. See how the company behind Dark Souls, Tekken, SoulCalibur, and JUMP FORCE used Workfront to connect worldwide marketing operations between four headquarter offices to automate and manage thousands of marketing tasks campaigns. 

Presenters

Josiah Koons
Senior Manager, Creative Services
Bandai Namco Entertainment North America
Jack Downing
PMP, Senior Consultant
Capability Source
Scott Brady
Director of Integration & Automation
Capability Source
Glenn Coward
President & CEO
Capability Source

Kilimanjaro and Creative: Demystifying “Change Leadership” from the Roof of Africa

At 19,350 feet, Africa’s Mt. Kilimanjaro is the tallest freestanding mountain on Earth. Sometimes, organizational change can seem that out of reach. In this talk, Wayne Barringer, Director of Creative Services at Boeing, will discuss how he and his team guided Boeing’s Creative Services through monumental change. And how he and his teammates were guided through cold, sickness, fatigue and more to reach the Roof of Africa. Both treks are tough. And each equally worthwhile.

Presenters

Wayne Barringer
Director
Boeing Creative Services

Networking Session: IT / PMO

Network with other IT professionals who understand the projects, workflows, and compliance issues you handle every day. Maximize your Workfront solution by identifying best practices from your peers within the industry.

Presenters

Vic Alejandro
IT Program Manager
Denver Water

Workfront Home As a Secret Adoption and OSR Enabler

Workfront Home is enhancing the work experience with great features like calendar synchronization, quick filters, and accessible work information. Underlying this technology lies the potential to fast-track deployments, improve adoption, and help enable an operational system of record. This session will explore a unique approach to unleashing the unexplored potential of Workfront Home.

Presenters

Chris Berry
Senior Enterprise Solution Architect
Workfront

Reporting Elements

Workfront is an amazingly robust tool, with all the information you need about your organization at your fingerprints. Make sure that data is useful to your daily work by creating (and using) custom groupings, views, and filters. Recommended Follow-Up Course: Enhance the UX with Dashboards and Layout Templates

Presenters

Isaac Etter
Training Specialist
Workfront

Mandate or Demonstrate. How Best to Get Your People Using Workfront

Going though a digital transformation is difficult. Executives need to decide whether they make this transformation through mandating or by example. In this session, you'll hear about the pros and cons of each and see real world examples of each.

Presenters

Matthew Broschinsky
Manager, Customer Solutions
Workfront

Pushing Boundaries: Process Innovation for Creative Teams

The Hatch, the in-house creative agency for the world-class business Cisco, knows the importance of innovation. While design innovation comes easy to its team, The Hatch's use of Workfront to enable process innovation sets it apart. Join this session to learn how its process experts leverage Workfront to empower its team to create innovative solutions that enhance the client experience and foster operational excellence.

Presenters

Adina Pierce
Workfront Consultant
Lionbridge Technologies, Inc.
Laurel Pearson
Workfront Admin and Project Manager
Cisco Powered by Lionbridge
Rafael Renovato
Marketing Operations & Vendor Manager
Cisco Systems

Collections: A Whole New World of Advanced Reporting

Back by Popular Demand: Are you ready to take your reporting skills to the next level? Let us open your eyes to a whole new world of reporting capabilities *by introducing you to "collections". During this session we’ll show you what collections are and where they can be used. We'll provide you with real-life common scenarios that are employed with our customers today. And best of all, you'll leave knowing how to incorporate collections into your own reports.

Presenters

Jason Webre
Team Lead, Post Deployment Consulting
Workfront
2:30PM

Powering Your A-Game

Surging consumer confidence and record-breaking market milestones have been the norm for the last few years. But in the face of potential economic uncertainty and volatility, how can marketing and IT organizations thrive in an environment where investments will be harder to come by and budgets more closely scrutinized? More importantly how can they help the rest of the enterprise prosper?

LeapPoint is helping clients master enterprise work management through the intelligent integration of proven, best-of-breed platforms to provide real and lasting value. These organizations will face any potential downturn with the ability to devote scarce resources to innovations that enhance their competitive advantages. Join us to learn how leading-edge marketing and IT organizations leverage enterprise work management, cloud-based integrations and platforms, automation, smart adoption technologies, and analytics to power a revolution in how they drive business value. Join us to learn how you too can operate the A-Game.

Presenters

Don McAdang
Managing Director, Marketing & Analytics
LeapPoint
Megan Shipley
Managing Director, IT Services
LeapPoint

Integration Design Patterns Using Workfront Fusion

Interested in what you can do with Workfront Fusion? As certified experts, we help Agencies and Marketing connect their MarTech stack to Workfront to achieve a better ROI on their marketing spend by allowing for process automation, improved collaboration, visibility into projects, budget tracking, and more. For both business users and a technical audience, join us as we outline and demonstrate integration design patterns using Fusion. Come understand the power of Fusion within the Enterprise.

Presenters

Mitch Patel
CEO & Co-Founder
Smartempo
Christian Barrero
Workfront Practice Manager & Lead Developer
Smartempo

Six Ways to Take Agile to the Next Level

Your marketing team may have some exposure to Agile, but you’re ready to take things to the next level and embrace Agile methodology more fully. Come learn the answers to questions like these: What does it mean to be Agile and not just do Agile? How can my team grow into Agile with Workfront? How can we best structure our Agile teams depending on the job or task that we need to achieve? What reporting and metrics can we provide if we do Agile? In this session we'll provide you with six insights to improve your Agile experience that you can start using immediately.

Presenters

Danielle Howard
Sales Engineer
Workfront
Brent Bird
Director, Integrated Marketing
Workfront

Do You Want to Walk the Path or Climb the Mountain? How to Go from Implemented to Optimized in Workfront

Implemention of Workfront is about so much more than just the system application. It’s the creation of an ecosystem of people and processes that come together within Workfront to enable organizational performance and true competitive advantage. Let's delve deep into this creator role and clearly identify the phases of implementation that are necessary not only to get started with the application but to develop a whole new culture of process and workflow management within your organization.

Presenters

Mary Ann Erickson
Workflow Systems Engineer
Allianz Partners

Scrum and Kanban in Workfront

Give your work processes more flexibility by learning to use Workfront's Agile work management features. This class will focus on planning and completing work using Scrum and Kanban methodologies.

PDU Eligible

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Up, Up, and Away! Upload Proofs in Workfront

Review and approval will help you get content out the door faster—without sacrificing quality. You'll learn how to upload proofs in Workfront, assign the right stakeholders to review the proofs, and manage versions of the work as your team requests changes and makes corrections.

PDU Eligible.

 

Recommended Follow-Up Course: Build Proof Workflows and Templates in Workfront

Presenters

Allison Lippert
Learning Program Manager
Workfront

The New Workfront Experience: Increase User Engagement

Your frontline users demand a modern, intuitive user experience, and you need to show results of getting stuff done. How do you do both? Join Workfront's UX and Product experts to learn how to help your team members do their best work with more speed and clarity. 

Jennifer Moore
Director, Product Management
Workfront
Wade Shearer
VP, User Experience
Workfront

Security Land Mines to Avoid While Working with SaaS

All businesses are facing issues in a world of heightened security and privacy. Fines are being levied against companies that don't take adequate steps to secure the user data they or their vendors manage. Learn what you should be looking for in your vendors to ensure you're not part of the next investigation.

Presenters

Steve Gentry
Chief Security Officer
Workfront

Smart Disruption: Leading Successful Enterprise Change

Whether you're contemplating getting started or taking work management to the next level, having the right transformation strategy to execute change is critical to success. In this session, you will learn the secrets to planning & executing valuable business outcomes honed from years of experience supporting transformative change with enterprise companies.

Presenters

Kayla Lamoreaux
Lead, Principal Enterprise Solution Architect
Workfront

Networking Session: Retail

Network with fellow retail professionals who get the unique challenges facing the industry. Come talk about work intake plans, workflows, store campaigns, process reporting, and how to provide the best work by leveraging your Workfront solution.

Presenters

Brian Richards
Senior Program Manager
REI

You've Just Launched. Now What?

The hardest work starts after the launch! Join us as we share how Bristol Myers-Squibb skyrocketed Workfront adoption. Learn how BMS increased collaboration ten-fold and doubled its user base with increased efficiencies through optimization strategies and learnings. Learn how it addressed data integrity as usage and data increased. Gain insights into how this Lion-Award-winning company has made Workfront soar.

Presenters

Alexis Kidd
Digital Marketing Operations Manager
Bristol-Myers Squibb
Linping Sun
Associate Director - Digital Marketing Operations
Bristol-Meyers Squibb
3:20PM
4:00PM

Delivering a Cohesive Customer Experience with Workfront Fusion™

Marketing programming is complex in today’s era of digital transformation, causing leading brands to re-think their organizational design, in-house agency models, mix of external service providers, processes—and how technology supports them in delivering customer experiences. This session details the business case for integrating key technologies in the marketing stack with Workfront Fusion™. Persona-driven use cases, coupled with Zee Jay Digital’s best-practice implementation strategies, provide a practical approach to achieving ROI from your technology investments.

Presenters

Eric Rotkow
Managing Director
Zee Jay Digital
Veronica Bright
Senior Solution Architect
Zee Jay Digital

15 Advanced Tips to Level Up Your Workfront

Back by popular demand. You’re no beginner. From more efficient workflows, more comprehensive project plans, and more useful demand management, you’ve seen firsthand the benefits that Workfront has brought to your organization. Your people are happy, but if you’re honest, you have a feeling that you’re missing something...that you could be doing more. Join this session to hear from Danielle Howard and Scott McKell—two seasoned Workfront wizards—as they share 15 advanced strategies that will help you hone your skills and level-up from novice to expert in no time flat.

Presenters

Danielle Howard
Sales Engineer
Workfront
Scott McKell
Sr. Sales Engineer
Workfront

Leveraging Workfront as the Catalyst for Transformational Change

Learn how Accenture is helping clients and business leaders leverage their success of Workfront within a Marketing Operations or Creative Services group as the catalyst for transformational change across marketing while bolstering your personal career growth. We will talk about lessons learned managing business change, process improvements and user adoption. Accenture will share key success factors, as well as, pitfalls to avoid from their work helping clients digital transformation. Learn Workfront’s full power to rethink “work” and enable scale like never before.

Presenters

Faith Robinson
Associate Director - Content Platforms
Accenture

Workfront for Product Development in a Large, Complex, Fast-Growing Tech Organization

In this session, we'll introduce the business context in which the Google Cloud Platform PMO sought a third-party project portfolio management tool and some of our wins and challenges since our PMO began using Workfront in 2018.

Presenters

Rhandeev Singh
Technical Program Manager
Google
Michael Zadda
Technical Program Manager
Google
Stephanie Ye
Program Manager
Google

Tools and Techniques for Adoption: Engaging Users Where They Are

CareerBuilder developed three key strategies to improve adoption and help users become champions. Learn these strategies, tips for success, and benefit from lessons learned, including how they eliminated challenges for non-Workfront users by addressing Office365 integrations, targeted training, and development of strategic objectives to clearly identify business alignment.
 

Presenters

Carol-Lyn Jardine
VP, Marketing Ops & Productivity
CareerBuilder
Connie Sutherland
Marketing Software Administrator
CareerBuilder

Networking Session: System Administrators

Answer questions and connect with fellow Workfront System Administrators who understand the daily challenges and opportunities of administering a Workfront system. Come talk provisioning, API usage, building queues and custom forms, addressing compliance, and how to help users make the most of their Workfront solution.

Presenters

Jacob Biser
Director of Operational Excellence
The Ohio State University

If Culture Eats Strategy for Breakfast, How do you Change the Menu?

Is your culture getting you the results you need? Join this interactive session to learn both new and fundamental strategies to transform your culture. Designed for executives who are leading projects, teams or functions, you will learn about the impact of mindset in leading culture change. You will also learn how the experiences and beliefs that you often can’t see are leading to your current results, and how to begin consciously shifting those elements. Finally, you will learn the power of everyday habits such as feedback and recognition in accelerating the culture change needed to achieve extraordinary results.

Presenters

Laura Butler
SVP of People & Culture
Workfront

Make Work Work: Design a Workflow to Change Your Business

Going from business to the cloud can be daunting. This session will help you discover how to approach work management when driving digital transformation for your organization. We expose the pattern for successfully transforming work, realizing business value, and repeating it all over again. The goal? To minimize disruption to your people and business while accelerating momentum to push the initiative to success.

Presenters

Jeremy Flores
Manager, Learning Programs
Workfront

A Roadmap for Implementation Success

In 2017 Lincoln Financial embarked on a journey to replace its marketing teams' aging process management solution. Selecting the best platform was only the first step. Successfully transitioning from a custom-built system and migrating hundreds of users and tens of thousands of projects required a detailed plan and the talent and energy of a dedicated team. Along the way the journey taught us many lessons that we will share with those starting their own journeys.

Presenters

Richard Garner
Director of Marketing Technology
Lincoln Financial
Lloyd Spring
AVP, Distribution and Marketing IT
Lincoln Financial

Build Proof Workflows and Templates in Workfront

Optimize the use of review and approval features with workflow templates. Templates ensure consistent proof reviews and faster, easier proof management.

PDU Eligible.

Prerequisite: Up, Up, and Away! Upload Proofs in Workfront

Presenters

Allison Lippert
Learning Program Manager
Workfront
4:50PM

Done Right Happy Hour

Stop by the Experience Zone during happy hour from 4:50 p.m. to 5:50 p.m. for quality networking and cocktails, brought to you by our Leap Gold Sponsors, Capgemini, Allocadia, and LeapPoint.

6:00PM
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7:00AM
8:00AM

Adoption: Overcoming Obstacles and Embracing Opportunities

How do we get people to adopt Workfront? How do I overcome my specific challenges? Come get answers to these questions and discuss proven methods to acheive success.

Presenters

Betsey West
Learning Program Manager
Workfront

Fusion Fundamentals: Understanding Workfront's Integration Platform

This session will introduce Workfront Fusion, specifically highlighting its ability to unlock the power of integration and work-process automation. A real-world use case will be demonstrated, and attendees will walk away with a greater understanding of Fusion and its capabilities. They will also be more prepared to discuss how integration and work process automation, via Fusion, can positively impact their own organization's modern work management.

Presenters

Andrew Hegerhorst
Integrations Consultant - Emerging Services
Workfront

Prepare to Land: Sailing to Victory with Workfront

It's happened to all of us - our work is proceeding brilliantly when suddenly, BOOM! It all blows up in our faces. You look around at the ruin that once was your beautiful project, and the demoralised faces of your co-workers who expected you to lead them to glorious success. What now? Do you chalk up another loss, or do you prepare to battle your way to victory? Let us show you how Workfront can make this battle less arduous.

Presenters

Iain Wilson
Project Manager
Workfront

Redefining the Layout Templates Experience for Workfront Administrators

At Workfront we’ve invested a lot lately in improving the overall user experience for all types of workers. Key improvements include how Workfront administrators manage the information users see and how the users interact with it. During this session Workfront product managers will present an entirely new interface for managing layout templates. The new interface for administrators will be more intuitive and allow for more customization.

Presenters

Gevorg Kazaryan
Product Manager
Workfront
Arsen Vardanyan
UX Manager
Workfront

DIY: Build a Workfront Training Toolkit for your Team

You've got to onboard or train how many users? We've got you covered. In this session we'll help you stock your Workfront training toolkit with the essentials to get your teams up to speed effectively.

Presenters

Jessica Leauanae
Learning Program Manager
Workfront
Chris Knittle
Training and Education Specialist
Workfront

Inside Out: Managing Change through Understanding Personalities in Your Organization

Every organization is unique, as it's made up of varied personalities who make your culture what it is. These personalities can enable your success or cause certain failure if you don’t understand and manage them. Join us as we explore the most common personalities found in all organizations, and learn how to identify them, appeal to them, and turn them into advocates for change.

Presenters

Jake Wells
Sr. Value Engineer
Workfront
Daniel Hayden
Sr. Value Engineer
Workfront

Our Way or the Highway: Bringing Together Disparate Teams

Do you have disparate teams, business units, or even organizations? Are you struggling to get these disconnected groups to come together and work cohesively? In this session we'll experience the journey Healthgrades took to use Workfront as its Trojan lion to break down barriers―both physical and emotional―and bring two separate marketing agencies together as one. After this session you’ll be ready to ditch “your” way and “my” way for “our” way!

Presenters

Mike Clark
Senior Program Manager
Healthgrades
Chris Besting
VP, Integrated Project Management & Business Operations
Healthgrades

What is Workfront Library and Why Do I Need a Digital Content Hub?

All work follows a typical path- strategy, plan, execution, review, and deployment. However, one insight we’ve discovered that many organizations struggle with managing all of the digital that is used at every stage of that workflow. Everyone has content storage- a place where content stays. But it’s completely disconnected from the work and activity happening to run your strategic initiatives. How much faster would you do things if your content was in sync with your workflows?

Presenters

Tyler Crump
Senior Product Manager
Workfront
Alyssa Sharp
Director of Product Marketing
Workfront

Execute with Speed: How Good Leaders Create and Maintain Momentum

Understanding the difference between 100% effort and 100% completion can be the difference between success and failure. Good leaders get work done right when they understand what teams need to increase the speed at which they work and how good leaders maintain momentum even in the face of setbacks. In this session you will learn lessons from leaders like yourself on driving projects and initiatives to completion.

Presenters

Jordan Staples
Director, Training
Workfront
9:05AM

Understand and Create a Workfront Request Queue

Are work requests coming at your team from every direction? Alleviate the burden of managing incoming demands with a Workfront request queue. Learn how to set up the topics for each queue and to route the submitted requests to the right people.

PDU Eligible

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Practical Administration in Workfront

In this session system administrators will learn practical tips to take advantage of Workfront and manage their user base. We'll talk about how to minimize the use of custom fields, find creative uses for issue objects, and reuse fields across different object types. We'll also discuss administrative and exception reporting and a simple use of collections.

Presenters

Rich Blickley
PMO Lead
JLL

The Heart of Workfront: Understanding the Workfront Object Model

Advanced Reporting, API and Workfront Fusion all require a deep understanding of how Workfront objects work together. Review progress on the data dictionary and how to work with nested objects throughout and beyond Workfront.

Presenters

Melinda Layten
Technical Product Manager, API and Integration
Workfront

How You Can Influence the Workfront Product Roadmap

Ever had a great idea or use case that should be added to the Workfront product? Find out how to influence the direction of the Workfront product roadmap in this fun and informative session.

Presenters

Jennifer Moore
Director, Product Management
Workfront
Trae Winterton
Senior UX Researcher
Workfront

Content Velocity in the Experience Era—Why It’s Critical, and How to Achieve It

We are witnessing massive digital experience proliferation. As consumers adopt new modes of interacting with brands, the pressure to provide personalized, omnichannel experiences is intense and demands a dramatic increase in content velocity. However, this is not simply about producing more content, more quickly. During this session, learn how to accelerate content velocity by driving more value from existing assets through new workflows and new approaches to digital asset management. Plus, gain insights into perfecting assets for re-use and automating the optimization of content for all channels.

Presenters

Kevin Lindsay
Director or Product Marketing
Adobe

Digital Content Strategy for the Modern Enterprise with Workfront Library

So you've heard of the new Workfront Library product, but how exactly will it enhance your current process of content creation, management and delivery? In this session we'll go in-depth on how Workfront Library fits into the existing ecosystem of documents within Workfront. You'll also learn how Workfront Library can be implemented in different ways to serve your organization's unique content needs.

Presenters

Tyler Crump
Product Manager
Workfront

Can You Kanban? Yes, You Can!

In this session you'll learn how using Kanban may be the best way to get your organization to adopt Agile. You'll see how a real Workfront customer has successfully used the Kanban methodology to adopt an Agile workflow. You'll learn how to get started with Kanban, its advantages, and how Workfront lets you configure Kanban for success.

Presenters

Mandy Anger
Product Manager
Workfront

Work Anywhere with the Workfront Mobile App

See the newest mobile solutions for Workfront over the last year. Learn why using mobile tools are critical to your organization's productivity. And take a peek into the future of mobile solutions at Workfront.

Presenters

Chris Low
Group Product Manager
Workfront
Stefan Radisalvjevic
Product Manager
Workfront
Kurt Francis
Director, Product Management
Workfront

How to Succeed in Analytics Without Really Trying

Data can be a key differentiator for your company. When using Workfront, data around your work, processes, workflows and content can be leveraged by the entire organization to make critical decisions. How does data become information? How does it become actionable, consistent, and influential? In this session, join Joel Pettigrew, Product Manager of Analytics with Workfront, as he reviews:


- Data interpreters, narrative creators, visualization trickery
- The 4 phases of analytics maturity
- Using Workfront data to make decisions
- Workfront analytics today and tomorrow

Presenters

Joel Pettigrew
Product Manager
Workfront

Plan with Simplicity: How Good Leaders Achieve Extraordinary Results

Extraordinary results don't happen by coincidence. They emerge out of a successful plan executed with accuracy and precision. Join us as we explore a proven approach to creating extraordinary goals, mapping progress through milestones and carrying out the best next action. The focus will be on forming a simple plan focused on Milestones and Best Next Actions.

Recommended prerequisites:
Read about planning and achieving extraordinary results in Chapter 4-Done Right, by Alex Shootman. Bring a Vision Statement or an extraordinary goal to work on during class. If you’ve registered, be on the look-out for an email from the Session Facilitator to access the assigned chapter and complete a short survey before coming to class.

Presenters

Jessica Leauanae
Learning Program Manager
Workfront
9:55AM
10:35AM

General Session

Enjoy keynotes from Sue Fellows and Steven ZoBell, and customer fireside chats with Bristol Myers Squibb, JLL, Boeing Creative Services, and Accenture Interactive.

12:00PM
1:25PM

Modern Work Management for the Digital Economy

There is a digital work crisis, and it is driving organizations to work in new ways. Come explore how modern work principles and tools help today's enterprises manage work as a top-tier asset with an Operational System of Record.

Presenters

Scott Lee
VP, Product Marketing
Workfront

Results-Oriented Collaboration

Collaboration and communication are key to business success. This session covers the top ten communication and collaboration tips you can leverage when using Workfront. Come join us to see how you can really get the full benefit of Workfront's collaborative features.

Presenters

Allison Lippert
Learning Program Manager
Workfront

Mastering Permissions in Workfront

Understand how license type, access level, and object permissions interact in this workshop-oriented class. Come prepared to help solve access and permission problems in Workfront.

Presenters

Betsey West
Learning Program Manager
Workfront

Stretch yourself and unify your marketing team. The Workfront workout starts here.

Every team faces the same challenge - do we change our process to make Workfront work, or vice versa? The quick answer - you should be evolving (and exercising) both. From implementation challenges, process evolution, role clarity and a few Jazzercize sessions, here’s how we’re unifying our team. We’ll show examples of how we’ve evolved both our process and Workfront to unify our division and deliver on our brand.

Presenters

Jaimeson Wennerstum
Manager, Workflow and Process
HealthPartners
Matthew Preston
Project Manager
HealthPartners

Working with the world's best productivity tools: Integrations with Microsoft and Google

Get the most out of Microsoft’s and Google's suite of tools with the powerful integrations that Workfront provides. Learn how to seamlessly weave your emails, team collaboration, and documents into Workfront with the help of our native integrations with Outlook, G Suite, Teams, and much more.  

Presenters

Hayk Falykyan
Product Manager
Workfront
Lilit Mkrtchyan
Product Manager
Workfront

Measuring What Matters: Evolving Culture through Project KPIs

When we aggregated all our operational data into Workfront, we realized we had a treasure trove of data that could help us define the future of our business. Our goal was then to use this treasure to provide our company leaders with a consistent and actionable view of our project data so they could better understand project performance. This discussion will highlight JLL’s journey through the data foundation, measurements, and mechanism we use to measure our projects and teams.

Presenters

Elizabeth Volini
Project Delivery Lead
JLL
Rose Hayes
VP, Program Management
JLL

Driving Adoption through Change Management

Two years ago Boeing Creative Studio began implementing Workfront, which replaced another system used for 20 years. Workfront has been a big change, and it's affected the work our team members do every day. Implementing Workfront in your organization is a massive undertaking that requires careful planning. This session will review the critical steps of implementation, starting with a definition of process and going all the way through implementation and enhancement.

Presenters

Jaime Penney
Creative Operations Manager
Boeing Creative Services
Corey Dill
Sr. Operations Manager
Boeing Creative Services

The New Workfront Experience: Increase User Engagement

Your frontline users demand a modern, intuitive user experience, and you need to show results of getting stuff done. How do you do both? Join Workfront's UX and product experts to learn how to help your team members do their best work with more speed and clarity.

Presenters

Jennifer Moore
Director, Product Management
Workfront
Wade Shearer
VP, User Experience
Workfront

Delivering Consistent Results with The Helping Hands Program

The Helping Hands Program is a central way to manage and track all projects using the minimum required deliverables. The program provides users with a private dashboard letting them know if the minimum deliverables are linked by the planned completion date, if the project status view is updated, and if risks, action items, issues and decisions are posted appropriately to set a positive example for the customers you support.

Presenters

Sylvia Trujillo
Engagement Coordinator
Dignity Health
Nancy Xiong
Engagement Manager
Dignity Health
Matt Fogler
Engagement Director
Dignity Health

Working Smarter, Not Harder, While Leading through Change

Do you want to learn how to enhance your skills as a change leader? Join this session to learn how one team adopted a new system and new processes and drove behavior change across many internal and external teams. Learn best practices for template development and data consolidation, and find new ways to work smarter, not harder.

Presenters

Jessica Franciscus
Associate Director, Print Marketing Operations
Bristol Myers-Squibb

An Agile Ascent: Scaling the Waterfall and Other Feats

Agile doesn’t have to be hard. Join us as we explain how Fidelity and Moventus tackled Agile marketing operations and emerged with a sustainable, teachable model. You'll learn how Agile execution can be used to tackle both Waterfall projects and backlog-friendly work. Best of all, you'll walk away with an actionable blueprint to begin leveraging Workfront’s Agile tools as soon as you get back to the office.

Presenters

John Lemme
Director, Marketing Operations
Fidelity Investments
Andrew Frost
Consultant
Moventus
2:30PM

Enhance the UX with Dashboards and Layout Templates

Work should be easy to find and manage for every knowledge worker, project manager, and executive using Workfront. In this session learn how dashboards and layout templates are key Workfront features and how to use them for a friendlier Workfront experience and better user adoption.
Prerequisites: Building Custom Reports, Reporting Elements

Presenters

Isaac Etter
Training Specialist
Workfront

Real-World Best Practices: The Right Way to Review and Approve Digital Content

Join us to see how a real enterprise customer has harnessed the full potential of the Workfront platform to successfully manage the review and approval of its digital content. Streamline your processes and eliminate bottlenecks while saving huge amounts of overhead with these real-life examples!
 

Presenters

Etienne Bosch
Group Product Manager
Workfront
Mindy Anderson
Product Manager
Workfront
Kathy Haven
VP, Director of Project Management
Foote Cone & Belding
Anthony Imgrund
Project Manager
Foote Cone & Belding
Kevin Seo
Digital Product Manager
Capital Group

10 Practical Launch Tips from Bloomberg's Creative Studio

Are you considering Workfront as a solution for your creative team? Are you ready to start implementation and don’t know where to begin? Come learn how the in-house creative team at Bloomberg successfully implemented Workfront, and get the blueprint for your own launch. We'll show you the key elements of a launch, from the discovery phase to training materials to user adoption. You'll leave this session with valuable tips, best practices, as well as some custom templates to get your team ready for configuration.
 

Presenters

Erin Kennedy
Project Management Team Leader
Bloomberg
Danya Porter
Global Manager, Project Management and Production
Bloomberg
Brian Mauger
Marketing Technology Portfolio Manager
Bloomberg

Increasing Expectations of Marketing and the Case for Agile Content Workflow

Demands on marketing teams are greater than ever and results are harder to come by. Deloitte will show you what that means and how our Agile Content Workflow combined with AI-based advertising delivered exceptional results for National Geographic at the speed of conversation.

Presenters

Scott Kanas
Sr. Manager – Advertising, Marketing, and Commerce
Deloitte Digital

Understand and Create a Workfront Request Queue

Are work requests coming at your team from every direction? Alleviate the burden of managing incoming demands with a Workfront request queue. Learn how to set up the topics for each queue and to route the submitted requests to the right people.

PDU Eligible

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Creating an Operational Measurement Strategy

Your organization invests a great deal in work management processes and an operational system of record. These investments include critical resources like time and dollars. Even so, most organizations don't effectively measure the returns of these investments to the organizations. Join us for an informative session where we'll help you create a quantitive and qualitative measurement strategy that includes defining your KPIs, determining a baseline, and measuring over time.

Presenters

Jake Wells
Sr. Value Engineer
Workfront
Daniel Hayden
Sr. Value Engineer
Workfront

Enterprise Digital Content Strategy Roadmap

Digital content is at the core of the DNA of work. During this session we’ll take a closer look at upcoming enhancements related to digital content and share our vision for how Workfront is changing the game when it comes to managing digital content within your organization.

Presenters

Jeff Herrington
Sr. Product Manager
Workfront
Kurt Francis
Director, Product Management
Workfront

Redefining the Layout Templates Experience for Workfront Administrators

At Workfront we’ve invested a lot lately in improving the overall user experience for all types of workers. Key improvements include how Workfront administrators manage the information users see and how the users interact with it. During this session Workfront product managers will present an entirely new interface for managing layout templates. The new interface for administrators will be more intuitive and allow for more customization.

Presenters

Gevorg Kazaryan
Product Manager
Workfront
Arsen Vardanyan
UX Manager
Workfront

Using Workfront to Create Project Meeting Agendas

This session will demonstrate one method of quickly creating a project meeting agenda with native Workfront functionality. The solution involves Layout Templates, Custom Forms, Views, and Reports. We'll also review how a meeting could be run, how to add new agenda items, and how to create minutes―all using Workfront.

Presenters

Alison Wells
Sr. Business Analyst
Community Medical Centers

Lion Awards Session: 2019 Workfront Innovator Finalist Panel

Come learn from the company being recognized for implementing and optimizing Workfront to enable exceptional business results and ROI. You'll learn how this company implemented Workfront to the next level, with a focus on optimization, reporting, and strategic alignment within its organization.

Presenters

The Lion Awards Innovator Finalists

Become an Agent of S.H.I.E.L.D.: Successful Enterprise Change Management

In this highly interactive session, you will come away with a plan on how to leverage S.H.I.E.L.D., a framework for successful change management practices in your enterprise. Whether you’re responsible for large cross-functional initiatives or you want to be better at managing yourself through change, join this session to explore new ways of looking at the classic problems. You’ll also have the opportunity to network with other change agents like you!

Presenters

Jennifer Moore
Director, Product Management
Workfront
Tyler Holt
Solution Enterprise Solution Architect
Workfront
3:35PM

General Session

Enjoy the 2019 Lion Awards Presentation with Alex Shootman and Heidi Melin, a keynote with best-selling author, Keith Ferrazzi, and closing remarks from Alex Shootman.

7:30PM

Conference Party brought to you by Deloitte Digital

Join your fellow attendees from 7:30 p.m. to 10:30 p.m. in the Trinity Ballroom at the most memorable night of Leap, where you’ll enjoy networking and top entertainment brought to you by our Platinum sponsor, Deloitte. Please wear your badge for entry.

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7:00AM
8:00AM

Maximize Workfront as Your Operational System of Record (OSR)

Why limit parts of your marketing work in Workfront when you can gain visibility across your organization? In this session learn how Comerica Bank matured its Workfront implementation to become the OSR for all marketing work. You’ll leave this session with new ideas about how to enable more marketing teams to get their work done using Workfront and how to integrate Workfront to enable planning, budgeting, activation, and reporting for your marketing efforts.

Presenters

Yvonne Sdacherski
Marketing Operations
Comerica
Macy Miller
Sr. Production Services Manager
Comerica

How to Unlock the Full Power of Planning and Workfront

Learn when to use each planning tool and some use cases that each can be applied to support or improve your planning process. 

Presenters

Jennifer Moore
Director, Product Management
Workfront
Etienne Bosch
Group Product Manager
Workfront

Fly on the Wall: 5 Ways to Ruin Your Team

What if you could be a "fly on the wall" in some of the largest organizations on earth? What would you learn? What might you see? Through his personal experience working with over 200 Workfront customers, Tyler will share 5 common pitfalls that can ruin team growth and stall digital transformation. Additionally, learn key strategies for avoiding these pitfalls and how to see them coming from a mile away.

Presenters

Tyler Bushman
Sr. Manager, East Deployment
Workfront

How Workfront Can Support Your Agile Transformation

Agile is a journey, not a destination, and our journey is four years in the making! We don’t claim to be experts in Agile practices, but during this session we'll share our story, taking an advanced look at Agile process support in Workfront. We'll review how Scrum team members interact with the tool. We'll also share our successes and pitfalls along the way. Attendees will come away with notes and new ideas for their Agile teams.

Presenters

Erin Reed
Program Manager
National Heritage Academies

Resource Management: Boredom vs. Burnout

If you manage people, you've probably asked yourself: What are my people doing? and How can I empower them to do great work? In this session we'll show you how to leverage Workfront's AI-enabled resource scheduling and planning tools to get the right people doing the right work at the right time.

PDU Eligbile.
Prerequisite: Setting Up Workfront for Resource Management

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Building Custom Reports

Gain visibility into the work being done by using custom reports in Workfront. Combine groupings, views, and filters to get the specific information you and your stakeholders need. You'll also learn how to make your reports more viewer friendly with charts.
Pre-requisite: Reporting Elements
Recommended Follow-Up Course: Enhance the UX with Dashboards and Layout Templates

Presenters

Isaac Etter
Training Specialist
Workfront

Workfront and Fusion: The Core of Your Connected Tech Stack

The average employee only spends 40% of the workday performing primary job duties. In this session you’ll see how Workfront’s Marketing Technology team uses Workfront and Workfront Fusion to streamline its team’s workflows and create a seamless flow of key marketing data between tools like Marketo, Salesforce, Coupa, Strala, and Allocadia. These integrations have allowed Workfront marketers to focus on what they do best and have access to all the data they need.

Presenters

Jeff Cullimore
Sr. Manager, Marketing Technology
Workfront
Ashley Blanchard
Marketing Technology Manager
Workfront

A First Hand Account of Working in Waterfall and Agile Environments with Workfront

For six years I followed a Waterfall methodology at Advance Auto Parts to support the consumer and commercial businesses. While our volume of output continued to increase, the resource pool remained relatively stagnant. Then in 2018 I started work at MMC, which had transitioned from Waterfall to Agile in 2017. Since then I've been fascinated by the learning curve, especially coming to understand Agile overall (I'm now Scrum certified) and seeing how Workfront best serves those needs with a larger development team.

Presenters

Adam Messano
Sr. Project Manager
Modern Marketing Concepts
9:05AM

5 Threats to Digital Transformation and How IT Can Lead

ADP is a success story for Workfront in terms of use case, growth, and utilization. In this session we'll examine five core problems hurting IT's ability to deliver on digital transformation and be the strategic partner that the modern enterprise needs.

Presenters

Josh Blackwood
Prinicpal Technology Solutions Consultant
ADP
Chris O'Neal
Product Manager
Workfront

Agile Effectiveness: Using Workfront in Agile Teams

Can Workfront handle the planning and execution of Agile-based software-engineering teams? You bet. This session will teach you how to use Workfront in Agile environments; it will be especially helpful for non-marketing teams who are used to Agile methodology.

Presenters

Chris Low
Group Product Manager
Workfront
Mandy Anger
Product Manager
Workfront

All Together Now: Using Workfront Fusion to Harmonize Systems of Record

This is a best-practice discussion on how to tie together your company's financial, human capital, sales, IT, and developer systems of record. This session will focus on the how and why each system should be working together with Workfront so everyone can do their best work every day.

Presenters

Melinda Layten
Technical Product Manager, API and Integration
Workfront
Darin Patterson
Director, Product Management
Workfront

Engage, Simplify, Reveal: Three Steps to Successful Implementation & Enthusiastic Users

Launching Workfront takes time, especially when training your team. But does everyone have time for webinars or remember the details later if they do? What about when adding members or expanding Workfront to new groups? This session looks at how KVH created user advocates and expanded Workfront access with internal champions, collaborative template and form creation, in-house guides for priority and common activities, and transparency via custom calendars.

Presenters

Chris Watson
Sr. Director, Marketing
KVH Industries

Lion Awards Session: 2019 Workfront Optimization Expert Finalist Panel

Join the Optimization Expert finalists and winner in this panel discussion about optimizing Workfront to enable exceptional business results and ROI. You’ll hear use cases on how implementation, reporting and strategic alignment took resulted in next-level optimization.

Presenters

The Lion Awards Optimization Expert Finalists

Results-Oriented Collaboration

Collaboration and communication are key to business success. This session covers the top ten communication and collaboration tips you can leverage when using Workfront. Come join us to see how you can really get the full benefit of Workfront's collaborative features.

Presenters

Allison Lippert
Learning Program Manager
Workfront

The Tools You Need to Break Down Silos and Bring People Together

It’s no secret that Workfront is a powerful tool for organizing and storing data, but it can be a challenge for users figuring out how to combine information and turn it into decision-making data. Come see how Stanley Black & Decker leverages Workfront as its single source of record to drive and coordinate its global marketing workflow and how Workfront remains a constant during change to ensure everyone's on the same page and up-to-date on work progress.

Presenters

Monique Evans
Workfront System Analyst
Stanley Black & Decker

10 Things We Learned During our Workfront Launch

Installation does not equal implementation! How do you ensure you meet your technical objectives, and ensure alignment with business and human objectives too? We launched Workfront last year with the objective of creating better collaboration across the department, streamlining our workflows and having reporting functionality to guide planning and provide transparency. We learned countless lessons (and had fun, too!) in our launch journey - come hear our top 10.

Presenters

Angie Forsythe
Marketing Operations Manager
Mercy Health
Carla Johnson
Executive Director, Marketing Operations
Mercy Health
Terry Kitzmiller
Sr. Manager, Multimedia Production
Mercy Health

An Alternate Universe: The Workfront Way That Works

After six years in Workfront, FCB has learned some great workarounds to help us meet our users’ requirements. Some workarounds solve problems like access permissions in request queues, easier ways to do resourcing for unassigned tasks, interesting reporting requirements, and more. We'll share these solutions with you (with detailed instructions) so you can implement them at your company.

Presenters

Anthony Imgrund
Project Manager
FCB
Kathy Haven
VP, Director, Project Management
FCB
10:10AM

Scrum and Kanban in Workfront

Give your work processes more flexibility by learning to use Workfront's Agile work management features. This class will focus on planning and completing work using Scrum and Kanban methodologies.

PDU Eligible

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Improving Your Work Culture with Workfront

Studies show that happy workers are more productive than dissatisfied workers. How do you keep your employees engaged and happy? We'll explore the work-culture benefits of implementing Workfront and how to use the system not only to work smart but to work happy. We'll share actual case studies that show how using Workfront has improved company culture.

Presenters

John Schefer
Enterprise Account Executive
Workfront

Take Your Resource Management to a Whole New Level

Feel like you're pretty good at resource management? Do you regularly evaluate capacity to prepare for the future? Learn how you can use Workfront to support your process and what we have coming down the road to make your planning process even greater.

Presenters

Michael Swan
Group Product Manager
Workfront
Chris Talmont
Consultant
Workfront

Create Executive Buy-In with a Vision

This panel discussion will focus on gaining executive buy-in toward digitization of operations like workflow and communcations. Achieving advocacy both at the ground level and with the powers that be is critical to ensuring a successful change-management endeavor, especially as it relates to technology and your day-to-day tools. Panelists will provide real-life examples of how they created and leveraged a vision of the future to get there. This session is recommended for anyone looking to launch a new tool within your organization or those looking to evolve their existing tool set so benefits can be amplified.

Presenters

Michael LaBerge
Director of Strategic Operations
Liberty Mutual

Personal Productivity: Achieving Your Highest and Best

Workfront isn't just a tool for project planning and management. It's also a tool designed to help the individual contributor―the person who does the work that matters―be as effective as possible. This session will cover the personal-productivity tools found in Workfront and show you how to use them to help your people do their best work in a way that matters most.

Presenters

Chandler Smoot
Product Manager
Workfront
Mandy Anger
Product Manager
Workfront

Lion Awards Session: 2019 Workfront Visionary Finalist Panel

Join the Visionary finalists and winner in this panel discussion about driving digital transformation deep and wide within an organization. You’ll learn how these finalists use Workfront within single departments and divisions, and their vision of an operational system of record for driving modern work management.

Presenters

The Lion Awards Visionary Finalists

Lion Awards Session: 2019 Workfront Rising Star Finalist Panel

Join the Rising Star finalists and winner in this panel discussion to learn how their companies have achieved amazing results within the first year of implementing Workfront. You'll learn about how these Rising Stars succeeded with rapid implementation, high levels of adoption, usage and expansion; improvements in company work culture and processes.

Presenters

The Lion Awards Rising Star Finalists

From Burnout to Balance: Implementing Resource Optimization Tools

Learn how NovuHealth went from burnout to balanced workloads and still delivered on time for clients by smoothly implementing Workfront resource optimization tools. Learn how NovuHealth uses Workfront to provide real-time information at project creation and throughout the project lifecycle to help project managers, resource managers, and contributors proactively assess resourcing conflicts and deploy customized mitigation strategies.

Presenters

Jean Chapdelaine
Sr. Manager, Program Execution
NovuHealth

I Want to Be Release Ready!

Have you ever wondered how to be successful when Workfront has a new release? In this session we'll answer your burning release questions.

Presenters

Josh Boston
Product Manager
Workfront
Nathan Greer
Managing Director, Marketing Processes and Platforms
Charles Schwab
11:15AM

Managing Change through Acquisition

What happens when one company acquires another and each uses Workfront in different ways? This is the exact question Plantronics/Polycom have been answering together. In this session we'll present our integration story and discuss how we're helping our people, processes, and technology merge to work as one company.

Presenters

Patrick Haywood
Sr. Manager, Marketing Operations
Poly
Amy Barzdukas
EVP, Chief Marketing Officer
Poly
Marshall Comden
Sr. Specialist, Marketing Operations
Poly
Tony Messam
Senior Technical Consultant
Workfront

Who Do You Serve? How Good Leaders Align Stakeholder Interests

As businesses race to compete in a digital work environment, meeting the needs of the primary stakeholders becomes a skill of aligning and balancing interests. This is not always an easy thing to do, but it is possible. In this session, we will explore some best practice from the industry as curated by Workfront CEO, Alex Shootman in his book, Done Right. We will conduct a stakeholder analysis and the right leadership mindset to keep your business ecosystem in balance.

Presenters

Jessica Leauanae
Training Instructional Designer
Workfront

Strategic Expansion: Move from a Single Team to an Enterprise Solution

Let's explore Northwestern Mutual's growing multi-department implementation of Workfront. Since the initial launch of Workfront in February 2018 for our in-house creative agency partnered with LeapPoint―and with the addition of four enterprise teams and another two to follow―we've had to create a governance structure (COE), change architecture, manage user adoption, and change management, and we're considering plans to connect with our larger infrastructure. We'll share our challenges, opportunities, and wins.

Presenters

Christopher Yahnke
Assistant Director Creative Solutions
Northwestern Mutual
Kevin Ellington, PhD
Director of Transformational Services
LeapPoint

Lion Awards Session: 2019 Workfront Change Leader Finalist Panel

Join the Change Leader finalists and winner in this panel discussion to learn about transforming work culture with Workfront. You’ll hear examples of intense focus on Workfront adoption, improving business processes and creating an environment where employees love their jobs and customers notice the difference.

Presenters

The Lion Awards Change Leader Finalists

Up, Up, and Away! Upload Proofs in Workfront

Review and approval will help you get content out the door faster—without sacrificing quality. You'll learn how to upload proofs in Workfront, assign the right stakeholders to review the proofs, and manage versions of the work as your team requests changes and makes corrections.

PDU Eligible.

Recommended Follow-Up Course: Build Proof Workflows and Templates in Workfront

Presenters

Allison Lippert
Training Manager
Workfront

Optimizing the Modern Enterprise

What does it take to thrive in today's digital economy? In this session learn how modern leaders optimize their businesses to thrive in today's marketplace. Discover how the Workfront platform helps standardize work in the Anatomy of Modern Work and some common use cases that Workfront solves for.

Presenters

Scott Lee
VP, Product Marketing
Workfront

The Future of Work with Workfront

Get a sneak peek into the Workfront product roadmap and the exciting advancements coming your way.

Presenters

Erica Antony
VP, Product Management
Workfront

Project Management Fundamentals

Take a journey with us as we walk through a basic workflow—from request to project completion—through the eyes of a project manager. Learn the very basics of project creation, task management, and time management.
Recommended Follow-Up Course: On Time, At Risk, Oh My! Managing Project Timelines
 

Presenters

Chris Knittle
Education & Training Specialist
Workfront

Success Story: How our People Maximized their Work Using Mobile

Maximize your team's productivity! Learn how to use the Workfront mobile app to get things done―and done right. See how frontline designers, engineers, and workers are using the app to stay updated, communicate status, and keep their work on track, no matter where they are.

Presenters

Chris Low
Group Product Manager
Workfront
Stefan Radisavljevic
Mobile Product Manager
Workfront

TECHNICAL: Launch Campaigns Faster with Adobe and Workfront

In this joint session with Adobe and Workfront, learn how to launch campaigns at the speed of digital by leveraging the integrated Adobe + Workfront experience.

Presenters

Richard Whitehead
Director, Product Marketing
Workfront
Kevin Lindsay
Director, Product Marketing
Adobe
Brent Nixon
SVP, Global Alliances
Workfront
Jon Hawkins
Manger, Sales Engineers
Workfront
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Tracks

  • Networking
  • Business
  • Technical
  • Training
  • Executive

Topics

  • Administration
  • Adoption
  • Agile
  • AI
  • Alignment
  • Best Practices
  • Capacity
  • Change management
  • Compliance
  • Configuration
  • Culture
  • Demand Management
  • Document Management
  • Engagement
  • Execution
  • Expansion
  • Financial
  • Governance
  • Growth
  • Implementation
  • Innovation
  • Integrations (Fusion)
  • Integrations (Native)
  • Leadership
  • Measurement
  • Mobile
  • Optimization
  • Plan
  • Product Roadmap
  • Project / Portfolio management
  • Quality
  • Reporting
  • Resource Management
  • Review & Approval
  • Security
  • Training
  • Velocity
  • Visibility
  • Work Management
  • Workfront Home
  • Other

Job Roles

  • Executive
  • Leader/Manager
  • System Administrator

Types

  • Breakout Sessions
  • Keynotes
  • Meals, Breaks & Activities
  • Networking
  • Workshop

Levels

  • Advanced
  • Beginner
  • Intermediate

Download our session guide by track or by time.