2020 Session Guide

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Topics
Discovery

Disney: Delivering Galactic Results with Workfront

In this session, two leaders from Disney's Yellow Shoes Creative Group will share their transformation story and how Workfront accelerated their ability to plan and deliver key initiatives at Disney, including Disney Park's latest addition, Star War...

In this session, two leaders from Disney's Yellow Shoes Creative Group will share their transformation story and how Workfront accelerated their ability to plan and deliver key initiatives at Disney, including Disney Park's latest addition, Star Wars: Galaxy's Edge.

Presenters

James Chan, Vice President, Global Pre-Sales, Workfront
Megan Reilly, Senior Manager, Project Management, Disney Yellow Shoes
Nick Zappas, Senior Manager, Project Management, Disney Yellow Shoes

Type

Breakout Sessions

Level

Beginner
Discovery

Evolve from Collaboration to Productivity Using Workfront

This session will highlight how teams and organizations can begin to optimize how they work using Workfront. See how Workfront helps these teams organize their work, collaborate within the context of that work, and connect to the tools they are alre...

This session will highlight how teams and organizations can begin to optimize how they work using Workfront. See how Workfront helps these teams organize their work, collaborate within the context of that work, and connect to the tools they are already using to facilitate quick adoption and drive value.

Presenters

Eric Lopez, Director of Pre-Sales Solution Advisors, Workfront

Type

Breakout Sessions
Discovery

Managing Change Through Business Disruption: 5 Ways to Rethink How Work Gets Done

In this session you'll hear five key challenges businesses face now and how to overcome them with the right technology and strategy. These include how to manage a dynamic external environment, best practices for keeping your workforce productive and...

In this session you'll hear five key challenges businesses face now and how to overcome them with the right technology and strategy. These include how to manage a dynamic external environment, best practices for keeping your workforce productive and engaged, how to make the shift to the "new world of work," the best tooling strategy to provide visibility and trackability to work, and how to best manage competitive disruptions amid a changing workforce.

Presenters

Chris Marsh, Research Director, 451 Research
Megan Pannier, VP, Marketing and Analytics, Fiserv

Type

Breakout Sessions
Discovery

Out of Left Field: 4 Ways to Build Resilience in Times of Great Change

It's true that things will never go exactly as planned, change is inevitable, and there will be bumps in the road. However, adversity, change, and moments of failure are not your enemies; they're opportunities to build resilience and become the lead...

It's true that things will never go exactly as planned, change is inevitable, and there will be bumps in the road. However, adversity, change, and moments of failure are not your enemies; they're opportunities to build resilience and become the leader you want to be. Join Alex Shootman, Workfront CEO, as he explores the best practices for building up resilience—both for yourself and your team—so that you can better face surprises, unanticipated mistakes, unforeseen global events, and failures you'll encounter during your leadership journey.

Presenters

Alex Shootman, CEO, Workfront

Type

Breakout Sessions
Discovery

Thermo Fisher Scientific Sees $350k Return in Operational Efficiency Improvement

Join Amy to learn how Thermo Fisher Scientific used Workfront to increase overall project capacity by 16% across 4,000 marketing projects and save $350,000 in productivity efficiencies. Amy will dive into how she has optimized the creative studio’...

Join Amy to learn how Thermo Fisher Scientific used Workfront to increase overall project capacity by 16% across 4,000 marketing projects and save $350,000 in productivity efficiencies. Amy will dive into how she has optimized the creative studio’s workflow processes to create an operational rhythm that enables her to better manage capacity and overall project throughput. Thermo Fisher Scientific is the world leader in serving science, with revenues of more than $20 billion and approximately 70,000 employees globally. Its mission is to enable customers to make the world healthier, cleaner, and safer, and it does so by accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics, delivering medicines to market, and increasing laboratory productivity.

Presenters

James Chan, Vice President, Global Pre-Sales, Workfront
Amy Zakrzewski, Manager, Marketing Operations, Thermo Fisher Scientific

Type

Breakout Sessions

Level

Beginner
Discovery

Work on What’s Most Important: Aligning Strategy to Execution

It’s not enough to just get work done, and working faster will only lead to success if your organization is focused on what’s most important. Workfront is the only enterprise work management solution that helps you define strategy, align that st...

It’s not enough to just get work done, and working faster will only lead to success if your organization is focused on what’s most important. Workfront is the only enterprise work management solution that helps you define strategy, align that strategy to execution to deliver the right outcomes, and pivot in real time as market conditions shift. This session will showcase how Workfront helps enterprises coordinate work planning and execution on the most important work across organizational boundaries. You'll also see use cases for connecting Workfront to other technologies in your ecosystem to automate manual processes and increase work velocity.

Presenters

Eric Lopez, Director of Pre-Sales Solution Advisors, Workfront

Type

Breakout Sessions
Technical

Campaign Central: A Leap into the Future of Work Automation

Learn how Workfront’s Marketing department decreased campaign kickoff time by 97% by using Workfront and Workfront Fusion to integrate Salesforce, Marketo, Allocadia, Strala, and Splash to streamline workflows and create a seamless flow of key mar...

Learn how Workfront’s Marketing department decreased campaign kickoff time by 97% by using Workfront and Workfront Fusion to integrate Salesforce, Marketo, Allocadia, Strala, and Splash to streamline workflows and create a seamless flow of key marketing data.

Presenters

Ashley Blanchard, Senior Marketing Integrations Manager, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Intermediate
Technical

FUSION: Automation Techniques to Enrich Your Operational System of Record

Join this session to learn how the Protect BT Security Consultancy team are meeting BT needs by utilising our Fusion technical excellence to successfully deliver multiple innovative solutions. These solutions extend the capabilities of the Workfront...

Join this session to learn how the Protect BT Security Consultancy team are meeting BT needs by utilising our Fusion technical excellence to successfully deliver multiple innovative solutions. These solutions extend the capabilities of the Workfront platform to improve quality, save time, and deliver value.

Presenters

Vickie Farrand, Principal Engagement Consultant, BT Security
Jonny Thain, Principal Security Toolset Consultant, BT Security

Topic

Best Practices
Configuration
Execution
Innovation
Integrations (Fusion)
Integrations (Native)
Optimization
Project / Portfolio management
Work Management

Type

Breakout Sessions

Level

Beginner
Intermediate
Technical

HUG's Experience Toward Fully Integrated and User-Friendly Information and Document Management

The University Hospitals of Geneva (HUG) has successfully used Workfront since 2013 to manage its enterprise-wide portfolio and establish full integration across six applications. Come learn how we achieved an efficient information and documentation...

The University Hospitals of Geneva (HUG) has successfully used Workfront since 2013 to manage its enterprise-wide portfolio and establish full integration across six applications. Come learn how we achieved an efficient information and documentation solution through custom forms, automatic document generation (MS Word for project charter and MS PowerPoint for project report status), and full-time synchronization (MS SharePoint), thus strongly mitigating the documentation burden for project managers.

Presenters

David Bandon, Head of enterprise PMO, HUG

Type

Breakout Sessions
Technical

Integrating Magento/Workfront Establishes Full 360 Marketing Reach to Consumers

Marketing and sales professionals struggle to streamline and automate campaigns from ideation through digital approvals and launch while ensuring the right customers are fed the right data at the right time and for the right reasons. By using Workfr...

Marketing and sales professionals struggle to streamline and automate campaigns from ideation through digital approvals and launch while ensuring the right customers are fed the right data at the right time and for the right reasons. By using Workfront as a platform that ties your marketing, CRM, and ecommerce platforms like Adobe together, you can increase marketing efficiency and drive sales. Come listen to Capgemini's Magento + Workfront teams describe this forward-looking vision.

Presenters

Bibhakar Pandey, VP and North America Digital CX and Marketing Services Leader, Capgemini

Topic

Execution
Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Beginner
Technical

Lion Award Finalist: Achieving Technical Excellence with Workfront

The Protect BT Security Consultancy team needed to deliver a world-class security journey to better meet the evolving needs of business units across their global brand, with requirements based on three pillars: secure, centralised, and integrated. W...

The Protect BT Security Consultancy team needed to deliver a world-class security journey to better meet the evolving needs of business units across their global brand, with requirements based on three pillars: secure, centralised, and integrated. We chose the versatile capabilities provided by combining Workfront with Fusion and achieved impressive levels of technical excellence whilst successfully delivering innovative solutions to meet BT needs.

Join this session to learn more about BT’s Security Consultancy journey over the past few years—how the strategy developed, how that strategy is being executed, the results so far, and how our integrations via Fusion are extending the platform capabilities—making us truly the masters of Workfront.

Presenters

Dean Taylor, Security Consultancy Manager, BT Security
Bob Sleigh, Principal Security Consultant, BT Security

Topic

Best Practices
Configuration
Execution
Innovation
Integrations (Fusion)
Integrations (Native)
Optimization
Project / Portfolio management
Work Management

Type

Breakout Sessions

Level

Beginner
Technical

Making Content Management Easier by Expanding Workfront with Sharedien

While your workflow is easily managed by Workfront, the third-generation DAM System Sharedien takes control of your content. Powerful artificial intelligence (AI)-based functions help you to identify the objects in your image, the movie’s subjects...

While your workflow is easily managed by Workfront, the third-generation DAM System Sharedien takes control of your content. Powerful artificial intelligence (AI)-based functions help you to identify the objects in your image, the movie’s subjects, or the language of your audio file. Sharedien helps you to distribute your content automatically in the channels. Step in and join us to understand how Sharedien can help you to make your Workfront solution even more powerful.

Presenters

Tobias Moser, Head of Sharedien/Senior Consultant, Advellence
Thomas Eusterholz, Managing Director, Strategic Technology Management, Advellence

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: API 101

This session will be an introduction to Workfront’s API. What’s an API? What can I do with? We’ll walk through the basics and share examples of how others are using the API and Workfront Fusion to achieve new efficiencies in enterprise work ma...

This session will be an introduction to Workfront’s API. What’s an API? What can I do with? We’ll walk through the basics and share examples of how others are using the API and Workfront Fusion to achieve new efficiencies in enterprise work management.

Presenters

Brian Cook, Solutions Advisor, Workfront

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: API Fundamentals: Using the Workfront API to Enhance Business Applications

Is your organization downloading or emailing reports from Workfront on a scheduled basis, just to upload the information into another system? Is your organization going through a merger/acquisition and being required to integrate Workfront to other ...

Is your organization downloading or emailing reports from Workfront on a scheduled basis, just to upload the information into another system? Is your organization going through a merger/acquisition and being required to integrate Workfront to other business systems that need real-time updates? In this session we'll discuss the available integration options within Workfront; methodologies used to access, update, and transfer data to and from Workfront; and business use cases where the API was used.

Presenters

Jeremy Inman, Applications Developer, Signant Health

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions
Technical

TECHNICAL: Adoption: Done Right

Learn an innovative way to ignite Workfront adoption and accelerate start-up use. This session will explore how to employ a strategy kit to quickly achieve broad usage. Representative customers successfully enabling this method will speak to their e...

Learn an innovative way to ignite Workfront adoption and accelerate start-up use. This session will explore how to employ a strategy kit to quickly achieve broad usage. Representative customers successfully enabling this method will speak to their experiences.

Presenters

Monique Evans, Workfront System Analyst, Stanley Black & Decker
Craig Peterson, Senior Platform Enablement Associate, Prudential
Chris Berry, Senior Enterprise Solution Architect, Workfront

Topic

Adoption

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Advanced Tips to Level Up Your Workfront Experience

Help your users get the most out of Workfront with these advanced tips and tricks to maximize your Workfront experience.

Presenters

David Johnston, Solution Advisor, Workfront
Jason Smith, Solution Advisor, Workfront

Topic

Engagement

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: Bridge the Gaps Between People, Process, and Technology

Learn how to extend your platform for enterprise work management with prescriptive integration strategy so that you can operate with speed and predictability, while minimizing costs and maximizing operational excellence.

Presenters

Darin Patterson, Director, Product Management, Workfront
Richard Whitehead, Director, Platform Marketing, Workfront

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: Bridging the Gap Between Marketing Strategy and Execution

Learn how Accenture and Workfront have partnered to bridge the gap between marketing resource management and campaign management. We'll demo a seamless integration between Adobe Campaign and Workfront using the powerful codeless connectors and rule-...

Learn how Accenture and Workfront have partnered to bridge the gap between marketing resource management and campaign management. We'll demo a seamless integration between Adobe Campaign and Workfront using the powerful codeless connectors and rule-based workflows of the Workfront Fusion platform. Learn how to gain synergy between strategic planning and cross-channel campaign execution and fully close the loop on your marketing process.

Presenters

Brett Willis, Principal Director, Marketing Platforms, Accenture Interactive
Dan Swain, Director, Platform Solutions, Workfront

Topic

Execution

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Building an Operational System of Record in Your Organization

You've heard Workfront evangelize the term operational system of record, but what does it really mean? In this session you'll see an operational system of record in action, what its fundamental building blocks are, and how they can help your organiz...

You've heard Workfront evangelize the term operational system of record, but what does it really mean? In this session you'll see an operational system of record in action, what its fundamental building blocks are, and how they can help your organization coordinate strategic work across teams in a connected and automated environment.

Presenters

Eric Lopez, Director of Pre-Sales Solution Advisors, Workfront

Topic

Velocity

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: Create a Seamless User Experience with AEM and Workfront

Discover performance solutions you never knew you needed and shouldn't live without! This session will highlight Under Armour's vision for the future of work and how digital transformation can make everyday work more productive—while prioritizing ...

Discover performance solutions you never knew you needed and shouldn't live without! This session will highlight Under Armour's vision for the future of work and how digital transformation can make everyday work more productivewhile prioritizing the user experience. By merging Workfront and Adobe Experience Manager, Under Armour has been able to automate metadata and asset delivery, giving team members more time to be creative. You'll learn how to use creative brief data from Workfront as asset metadata in your DAM, how to make your photography workflow more accountable with Workfront AEM Connector, and how to deliver marketing assets using Workfront IDs as your universal ID system for easy self-service search.

Presenters

Ben Snyder, Product Analyst, Under Armour
Kris Jenkins, Senior Director, Strategic Technology Partners, Workfront

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Developing Reporting that Resonates with Leadership Without Overburdening Your Team

In business there's a never-ending supply of data. It's everywhere. The challenge is knowing how to capture relevant data your leadership wants and doing it efficiently so that your teams don't feel overburdened. Come learn Workfront reporting techn...

In business there's a never-ending supply of data. It's everywhere. The challenge is knowing how to capture relevant data your leadership wants and doing it efficiently so that your teams don't feel overburdened. Come learn Workfront reporting techniques to help your teams strike the best balance between data quality and productivity.

Presenters

Brian Bauer, Brand Enablement Manager, VMware

Topic

Reporting

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: EXISTS Filters

Have you ever been building a report and found that Workfront wouldn't allow you to build the filter you needed? This session will help you solve three specific report filter roadblocks you may have encountered before. This session requires strong t...

Have you ever been building a report and found that Workfront wouldn't allow you to build the filter you needed? This session will help you solve three specific report filter roadblocks you may have encountered before. This session requires strong technical knowledge in general and a strong knowledge of Workfront.

Presenters

Anthony Messam, Senior Technical Consultant, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: End-to-End: How to Engineer Efficient Marketing Processes

Developing, capturing, and executing end-to-end marketing processes is critical to streamlining workflows, reducing time to market, and enabling your teams to do their best work. Join this session to learn how Esri consolidated 74 request systems in...

Developing, capturing, and executing end-to-end marketing processes is critical to streamlining workflows, reducing time to market, and enabling your teams to do their best work. Join this session to learn how Esri consolidated 74 request systems into a streamlined marketing operational system of record, and walk away with actionable tips for capturing end-to-end marketing processes in your organization.

Presenters

Linnie Ciepolowski, Project Manager, Marketing Technology, Esri

Topic

Adoption

Type

Breakout Sessions
Technical

TECHNICAL: Engagement and User Adoption: Small Ad Agency

As a small retail ad agency with heavy volume and one-day turnaround timelines, we focused on a simple, inclusive soft launch approach that didn’t stress our system or our users. In this session we’ll focus on the steps we took to make our laun...

As a small retail ad agency with heavy volume and one-day turnaround timelines, we focused on a simple, inclusive soft launch approach that didn’t stress our system or our users. In this session we’ll focus on the steps we took to make our launch and user adoption a success.

Presenters

Marissa Hoepner, Senior Project Manager, Agency 720
Kelly Walters, Director, Production and Project Management, Agency 720
Tyler Petress, Project Manager, Agency 720

Topic

Engagement

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: Enterprise-Level Business Unit Management

To empower Workfront customers to use the platform as an operational system of record, current administrative solutions are being scaled to allow multiple business units to co-exist within the same Workfront environment without configuration depende...

To empower Workfront customers to use the platform as an operational system of record, current administrative solutions are being scaled to allow multiple business units to co-exist within the same Workfront environment without configuration dependencies. With this single source of truth, companies will enjoy greater cross-departmental collaboration and reporting capabilities. During this session we’ll cover the recent and upcoming enhancements supporting scalable system administration capabilities.

Presenters

Lilit Mkrtchyan, Product Manager, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: Expanding Your Workfront Universe: Custom Solutions FCB Has Implemented

Workfront has a lot of amazing functionality to help your company keep humming along, but sometimes you need a little extra help to streamline or improve your workflows. In this session, FCB will present custom solutions that have made their lives i...

Workfront has a lot of amazing functionality to help your company keep humming along, but sometimes you need a little extra help to streamline or improve your workflows. In this session, FCB will present custom solutions that have made their lives inside Workfront a bit smoother to manage.

Presenters

Kathy Haven, VP, Director, Business Technologies - PMO, FCB
Anthony Imgrund, Project Manager, FCB

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: Exploring Campaign Management

Explore the history and methods of campaign management through native Workfront use and automation. This session will include an open discussion from attendees about successful practices and pitfalls to avoid.

Presenters

Chris Berry, Senior Enterprise Solution Architect, Workfront

Topic

Innovation

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Get the Most Out of Your Teams with Workfront + Adobe

Learn how to bring together Adobe, the leader in real-time customer experience, and Workfront, the leader in enterprise work management, to maximize your team's potential. We'll look at how these platforms come together to help you optimize everythi...

Learn how to bring together Adobe, the leader in real-time customer experience, and Workfront, the leader in enterprise work management, to maximize your team's potential. We'll look at how these platforms come together to help you optimize everything from campaign strategy and planning to deployment and monitoring. We'll then highlight how this can be accomplished today and share examples of clients who've already begun to realize value by starting down this path.

Presenters

Dan Swain, Director, Platform Solutions, Workfront
Kris Jenkins, Senior Director, Strategic Technology Partners, Workfront

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: How to Execute a Massive Event Using Workfront and Fusion

Learn how to leverage Workfront end to end for events with an inside look at how Workfront's marketing team utilizes project templates, approvals, proofing, reporting, integrations, and Fusion to bring you Leap 2020 and more.

Presenters

Ashley Blanchard, Senior Marketing Integrations Manager, Workfront
Whitney Vincent, Director, Corporate Events, Workfront

Topic

Execution

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: I Want to Be Release Ready!

Workfront has many exciting new products and solutions coming out in 2020. Be sure you're ready to take full advantage of these new capabilities for your enterprise. Join the Product team to learn how to be release ready.

Presenters

Jaimee Henry, Product Process Excellence and Enablement Lead, Workfront

Topic

Engagement

Type

Breakout Sessions
Technical

TECHNICAL: If at First You Don't Succeed, Retool, Reimplement, and Relaunch!

Sometimes it’s hard to admit a rollout was less than stellar, but that doesn’t mean you should abandon the tool and start over. Though our organization initially stumbled at the rollout of Workfront, we were able to relaunch and reinvigorate our...

Sometimes it’s hard to admit a rollout was less than stellar, but that doesn’t mean you should abandon the tool and start over. Though our organization initially stumbled at the rollout of Workfront, we were able to relaunch and reinvigorate our userbase. We'll share our lessons learned and how we turned it around for FHCP with those who might have had a similar experience.

Presenters

Dena Merz, Director, PMO, FHCP
Chris Flynn, Project Manager II, FHCP

Topic

Implementation

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: Implementation Best Practices: How to Get It Right the First Time

This session is for anyone planning to make major changes to their Workfront instance and for first-timers in the planning phase. Implementation brings unique challenges that you may not see coming. Amanda will highlight implementation best practice...

This session is for anyone planning to make major changes to their Workfront instance and for first-timers in the planning phase. Implementation brings unique challenges that you may not see coming. Amanda will highlight implementation best practices and lessons learned while rebuilding and reimplementing Workfront for Gallagher’s in-house creative and digital team.

Presenters

Amanda Dinsmor, Creative Director, Gallagher

Topic

Administration

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: Insights That Drive Action with Workfront Analytics

Workfront's power comes from its ability to help users glean insights that ultimately drive greater success and outcomes. And one of its new tools does just that by converting historical data to graphs, allowing users to be informed by that data and...

Workfront's power comes from its ability to help users glean insights that ultimately drive greater success and outcomes. And one of its new tools does just that by converting historical data to graphs, allowing users to be informed by that data and use it to reduce risk without having to understand it. You'll learn how to use the tool to see how a project is doing, what's increasing costs, and what tasks need to be focused on to reduce risk.

Presenters

Joel Pettigrew, Principal Product Manager, Workfront

Topic

Other

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Integrations Everyone Should Be Using

Integrations aren't just for Fusion. Come learn a three-pronged approach to Workfront integrations that every department should deploy. We'll discuss the prescriptive integrations we're using and what you're missing out on by not leveraging this tec...

Integrations aren't just for Fusion. Come learn a three-pronged approach to Workfront integrations that every department should deploy. We'll discuss the prescriptive integrations we're using and what you're missing out on by not leveraging this technology to its potential.

Presenters

Andy Hess, Enterprise Integration Architect, Workfront

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions
Technical

TECHNICAL: Internal Cross Charging and Revenue Forecasting in Workfront

Cisco's The Hatch, like many internal and external creative agencies, operates on a cross-charge model. We track time and expenses to charge back to the requesting department in order to break even as a revenue center. With real-time forecast report...

Cisco's The Hatch, like many internal and external creative agencies, operates on a cross-charge model. We track time and expenses to charge back to the requesting department in order to break even as a revenue center. With real-time forecast reporting, our leadership can see at a glance how our teams are tracking throughout the quarter. Come learn from us!

Presenters

Laurel Pearson, Project Manager, Cisco
Rafael Renovato, Marketing Brand Manager, Cisco
Cory Anderson, Workfront Administrator, Cisco

Topic

Reporting

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: Kick-Starts: Cracking the Code

We’ll take a look at creating a successful Kick-Start and how Thermo Fisher Scientific has used them to create efficiencies. We’ll crack the code to understanding the Kick-Start column headings and show you simple ways to have any needed IDs at ...

We’ll take a look at creating a successful Kick-Start and how Thermo Fisher Scientific has used them to create efficiencies. We’ll crack the code to understanding the Kick-Start column headings and show you simple ways to have any needed IDs at your fingertips. Inevitably you’ll want to include custom field data in your Kick-Start. And even the best-laid plans sometimes fail, so we’ll take a look at understanding the error message that comes when a Kick-Start fails.

Presenters

Heather Kulbacki, Marketing Systems Specialist, Thermo Fisher Scientific
Amy Zakrzewski, Manager, Marketing Operations, Thermofisher

Topic

Innovation

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Layout Templates: Master-Level Customization Practices

Layout templates determine how you use Workfront and dramatically impact your interaction with the platform. Do you know how to maximize their use? This session will unveil best practices and customization strategies for layout templates to help you...

Layout templates determine how you use Workfront and dramatically impact your interaction with the platform. Do you know how to maximize their use? This session will unveil best practices and customization strategies for layout templates to help you succeed.

Presenters

Gevorg Kazaryan, Product Manager, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: Leveraging Kick-Starts Within Workfront

Come see how the PGA Tour Creative Studio utilizes Kick-Starts within Workfront, from large-scale data migration to campaign planning. This session will explore the ins and outs of one of Workfront's more intimidating, yet powerful features.

Presenters

Alex Smith, Project Coordinator, PGA Tour

Topic

Adoption

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: Optimizing Your Instance of Workfront: Action You Can Take Now

Effecting change in how your teams engage with Workfront can be intimidating. We'll discuss the challenges we faced onboarding our teams and share best practices to help you optimize your Workfront instance, encourage cross-functional engagement, an...

Effecting change in how your teams engage with Workfront can be intimidating. We'll discuss the challenges we faced onboarding our teams and share best practices to help you optimize your Workfront instance, encourage cross-functional engagement, and strengthen the value of your Workfront investment. Each tip will be presented as an actionable item that you can start work on immediately. This session will include sample process documentation and survey questions to help craft your optimization journey.

Presenters

Kylie Schwarz, Senior Marketing Specialist, CUNA Mutual
Angela Simon, Marketing Operations Consultant, CUNA Mutual

Topic

Engagement

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Strive to Create an Environment of Self-Service

Providing Workfront administrative support to a corporation of any size can be daunting. Come learn how we helped drive efficiency and user adoption within companies like Stanford, Google, and Roku, while reducing system administrators' workloads. Y...

Providing Workfront administrative support to a corporation of any size can be daunting. Come learn how we helped drive efficiency and user adoption within companies like Stanford, Google, and Roku, while reducing system administrators' workloads. You'll also come away with an understanding of four key components of an onboarding process that empowers users with the knowledge to navigate Workfront competently and confidently.

Presenters

Teale McCleaf, Program Manager, Google
Christa Levine, Program Manager, Google

Topic

Adoption

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: The Evolution of Workfront Fusion

Workfront is committed to delivering best-in-breed integration capabilities that support the most critical integrations for your business. Come learn about the next evolution of this critical technology, including a powerful new interface, advanced ...

Workfront is committed to delivering best-in-breed integration capabilities that support the most critical integrations for your business. Come learn about the next evolution of this critical technology, including a powerful new interface, advanced capabilties for handling complex scenarios, and robust tools to process data more quickly.

Presenters

Darin Patterson, Director, Product Management, Workfront

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Advanced
Technical

TECHNICAL: The User Adoption Cheat Code

This course will share how thousands of Workfront users are leveraging JumpSeat for in-application training. Enable your users with step-by-step instructions that guide them on how to perform their work right inside of Workfront. JumpSeat also helps...

This course will share how thousands of Workfront users are leveraging JumpSeat for in-application training. Enable your users with step-by-step instructions that guide them on how to perform their work right inside of Workfront. JumpSeat also helps with adapting to changes, including those in the new Workfront experience. All attendees will receive a free 60-day trial version to pilot a guide with your user base.

Presenters

Erin Furrow, Director of JumpSeat, LeapPoint
J. Alan Goddard, Senior Director, Strategic Partnerships, LeapPoint

Topic

Adoption
NWE

Type

Breakout Sessions

Level

Beginner
Technical

TECHNICAL: Whose Milestone Is It Anyway? Cross-Team Collaboration in Workfront

After a few years of departments independently managing projects in Workfront, Harvard’s Alumni Affairs and Development Office took the next step in optimizing its instance to implement guidelines for program management. Join us to see how we eval...

After a few years of departments independently managing projects in Workfront, Harvard’s Alumni Affairs and Development Office took the next step in optimizing its instance to implement guidelines for program management. Join us to see how we evaluated several Workfront configurations.

Presenters

Sarah McGowan, Business Process Analyst, Operations, Harvard

Topic

Optimization

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Work Management Mixology

Digital transformation is continuously shifting how we do our work. Our teams are being asked to adopt and deliver value quickly, and usually within Agile or Waterfall. In this session you'll learn how to effectively blend methodologies within your ...

Digital transformation is continuously shifting how we do our work. Our teams are being asked to adopt and deliver value quickly, and usually within Agile or Waterfall. In this session you'll learn how to effectively blend methodologies within your organization to stay productive.

Presenters

Sofi Khan, Solutions Services Architect, Workfront

Topic

Agile

Type

Breakout Sessions
Technical

TECHNICAL: Workday's Successful Path to Workfront Adoption

Learn how the Workday Marketing Project Management team was able to successfully adopt Workfront by developing a well-thought out pilot program and by leading a series of optimizations to improve the overall experience with the tool as well as incre...

Learn how the Workday Marketing Project Management team was able to successfully adopt Workfront by developing a well-thought out pilot program and by leading a series of optimizations to improve the overall experience with the tool as well as increase adoption. By gaining executive approval, the Workday team was able to extend their initial success to other teams within marketing, and Workfront has become the tool of record for nearly 500 employees in their organization.

Presenters

Joseph Kamel, Director, Marketing Program Management, Workday
Kathleen Quan, Manager, Marketing Project Management, Workday
Tiffany Smith, Manager, Marketing Project Management, Workday

Topic

Engagement

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: Workfront: It's Not Just for Marketing

Learn how multinational company thyssenkrupp uses Workfront to meet its global needs by implementing the enterprise work management technology into its Global Project Management System. In this session, get an insider’s look at how thyssencrup cus...

Learn how multinational company thyssenkrupp uses Workfront to meet its global needs by implementing the enterprise work management technology into its Global Project Management System. In this session, get an insider’s look at how thyssencrup customized Workfront to track and manage its Project Gate Process, manage checklists used throughout the process, and make data-driven business decisions using Workfront’s reports and dashboards.

Presenters

Scott Mors, Head of Procurement and Supply Management, thyssenkrupp

Topic

Execution

Type

Breakout Sessions

Level

Intermediate
Technical

TECHNICAL: The Future of Content Operations: How Adobe Is Adjusting for the Shifting Landscape and Implementing Change

Join our Adobe Experience Manager and Creative leaders for a peek into the evolving world of content operations and a look at the future of successful digital asset management. In this session you’ll learn how Adobe is implementing best practices ...

Join our Adobe Experience Manager and Creative leaders for a peek into the evolving world of content operations and a look at the future of successful digital asset management. In this session you’ll learn how Adobe is implementing best practices to optimize creative operations and building a scalable foundation.

Presenters

Kevin Lindsay, Director, Product Marketing AEM, Adobe, Adobe
Creighton McEwen, Group Studio Manager, Adobe

Topic

Change management
Document Management
Integrations (Fusion)

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Build Proof Workflows and Templates in Workfront

Come learn how to optimize the use of review and approval features by implementing a workflow that fits your organization's needs. Exploring examples from other Workfront customers, we'll show you how building workflow templates can ensure consisten...

Come learn how to optimize the use of review and approval features by implementing a workflow that fits your organization's needs. Exploring examples from other Workfront customers, we'll show you how building workflow templates can ensure consistent proof reviews and faster, easier proof management.

Recommended Prerequisite Course: How To: Uploading Proofs in Workfront Technical 1.0 PDU Credit

Presenters

Dawn Henderson, Training Specialist, Workfront

Topic

Review & Approval

Type

Breakout Sessions

Level

Intermediate
Technical

TRAINING: How To: Building Custom Reports

Gain visibility into the work being done by using custom reports in Workfront. Combine groupings, views, and filters to get the specific information you and your stakeholders need. You'll also learn how to make your reports more viewer friendly with...

Gain visibility into the work being done by using custom reports in Workfront. Combine groupings, views, and filters to get the specific information you and your stakeholders need. You'll also learn how to make your reports more viewer friendly with charts.

Recommended Prerequisite Course: Reporting Elements

Recommended Follow-Up Course: Introduction to Text Mode Reporting

Presenters

Trevor Pierce, Training Specialist, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Create WPI Reporting on Mix and Capacity

Come learn about the Mix and Capacity Work Performance Indicators (WPIs) discussed in Done Right, by Alex Shootman. We'll discuss the Mix WPI and how to measure it; how to create custom forms and fields needed to capture and report on Mix; how to cr...

Come learn about the Mix and Capacity Work Performance Indicators (WPIs) discussed in Done Right, by Alex Shootman. We'll discuss the Mix WPI and how to measure it; how to create custom forms and fields needed to capture and report on Mix; how to create a report that assigns Mix values to past projects; how to create several useful reports to track Mix on current and past projects; and best practices for tracking and reporting on Capacity.

Note: This session is intended for those who've taken the Report Creations course or have equivalent experience.

Recommended Prerequisite Course: How To: Create WPI Reporting on Mix and Capacity

Recommended Follow-Up Course: How To: Create WPI Reporting on Quality and Engagement

Presenters

Chuck Middleton, Senior Learning Program Manager, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Advanced
Technical

TRAINING: How To: Create WPI Reporting on Quality and Engagement

Come learn about the Quality and Engagement Work Performance Indicators (WPIs) discussed in Done Right, by Alex Shootman. We'll discuss the Quality and Engagement WPIs, including how to create custom forms and fields to capture and report on them as...

Come learn about the Quality and Engagement Work Performance Indicators (WPIs) discussed in Done Right, by Alex Shootman. We'll discuss the Quality and Engagement WPIs, including how to create custom forms and fields to capture and report on them as well as steps for creating several useful reports to measure each.

Note: This session is intended for those who've taken the Report Creations course or have equivalent experience.

Recommended Prerequisite Courses: How To: Create WPI Reporting on Velocity; How To: Create WPI Reporting on Mix and Capacity

Presenters

Chuck Middleton, Senior Learning Program Manager, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Advanced
Technical

TRAINING: How To: Create WPI Reporting on Velocity

Come learn about the Velocity Work Performance Indicator (WPI) discussed in Done Right, by Alex Shootman. We'll discuss the Velocity WPI and how to measure it; how to create custom forms, calculated custom fields, and setup settings needed to captur...

Come learn about the Velocity Work Performance Indicator (WPI) discussed in Done Right, by Alex Shootman. We'll discuss the Velocity WPI and how to measure it; how to create custom forms, calculated custom fields, and setup settings needed to capture and report on Velocity and the Work-Commit Ratio discussed in the book; and how to create several useful reports to track Velocity on current and past projects.

Note: This session is intended for those who've taken the Report Creations course or have equivalent experience.

Recommended Follow-Up Courses: How To: Create WPI Reporting on Mix and Capacity; How To: Create WPI Reporting on Quality and Engagement

Presenters

Chuck Middleton, Senior Learning Program Manager, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Advanced
Technical

TRAINING: How To: Enhance the UX with Dashboards and Layout Templates

Workfront's dashboards and layout templates make it easy for every user to find and manage their work. Come learn how to use these key features to make for a friendlier Workfront experience and better user adoption.Recommended Prerequisite Courses: ...

Workfront's dashboards and layout templates make it easy for every user to find and manage their work. Come learn how to use these key features to make for a friendlier Workfront experience and better user adoption.

Recommended Prerequisite Courses: Reporting Elements; Building Custom Reports

Presenters

Trevor Pierce, Training Specialist, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Introduction to Text Mode Reporting

In this session we'll explore the code behind Workfront's standard report builder. Specifically, we'll discuss the basics of text mode, camelCase, reporting element structures, and API Explorer in order to give you the right foundation to increase y...

In this session we'll explore the code behind Workfront's standard report builder. Specifically, we'll discuss the basics of text mode, camelCase, reporting element structures, and API Explorer in order to give you the right foundation to increase your reporting power with advanced reporting.

Recommended Prerequisite Courses: Reporting Elements; Building Custom Reports

Presenters

Betsey West, Senior Training Specialist, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Manage Work via Kanban and Scrum in Workfront

Give your work processes more flexibility by learning to use Workfront's Agile work management features.This class will focus on planning and completing work using Scrum and Kanban methodologies.

Technical 1.0 PDU Credit

Presenters

Chris Knittle, Senior Training Specialist, Workfront

Topic

Agile

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Project Management Fundamentals

Take a quick journey with us as we walk through basic project creation in the eyes of a project manager, from request creation to project completion. Learn the very basics of project creation, task management, and time management.Recommended Follow-...

Take a quick journey with us as we walk through basic project creation in the eyes of a project manager, from request creation to project completion. Learn the very basics of project creation, task management, and time management.

Recommended Follow-Up Course: On Time, At Risk, Oh My! Managing Project Timelines

Leadership 1.0 PDU Credit

Presenters

Betsey West, Senior Training Specialist, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Reporting Elements

Workfront is an amazingly robust tool, with all the information you need about your organization at your fingertips. In this session we'll show you how to create and use custom groupings, views, and filters to get the most out of your data.Recommend...

Workfront is an amazingly robust tool, with all the information you need about your organization at your fingertips. In this session we'll show you how to create and use custom groupings, views, and filters to get the most out of your data.

Recommended Follow-Up Courses: Building Custom Reports; Introduction to Text Mode Reporting

Presenters

Betsey West, Senior Training Specialist, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Resource Management: Take Your Proactive Planning to a Whole New Level

Join Chris as he takes you to the next level in resource management. You'll learn how to leverage Workfront's AI-enabled resource scheduling and planning tools to get the right people doing the right work at the right time.Recommended Prerequisite C...

Join Chris as he takes you to the next level in resource management. You'll learn how to leverage Workfront's AI-enabled resource scheduling and planning tools to get the right people doing the right work at the right time.

Recommended Prerequisite Course: How To: Setting Up Workfront for Resource Management

Leadership 1.0 PDU Credit

Presenters

Chris Knittle, Senior Training Specialist, Workfront

Topic

Resource Management

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Setting Up Workfront for Resource Management

To take full advantage of Workfront's resource management tools, you'll need to have certain system settings in place. In this course you'll learn how to set up your organization's human resource supply and demand, allowing your team to leverage bot...

To take full advantage of Workfront's resource management tools, you'll need to have certain system settings in place. In this course you'll learn how to set up your organization's human resource supply and demand, allowing your team to leverage both strategic and tactical resource capabilities in Workfront.

Recommended Follow-Up Course: How To: Resource Management: Take Your Proactive Planning to a Whole New Level

Leadership 1.0 PDU Credit

Presenters

Chris Knittle, Senior Training Specialist, Workfront

Topic

Resource Management

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Transition from Classic to the New Workfront Experience

Join us as we walk you through the journey and transition of Classic to the New Workfront Experience. We will highlight the many improvements, help you to understand what has changed in function vs. feel, and ensure that you are successful in bringi...

Join us as we walk you through the journey and transition of Classic to the New Workfront Experience. We will highlight the many improvements, help you to understand what has changed in function vs. feel, and ensure that you are successful in bringing your team into this exciting new space.

Presenters

Mary Ann Erickson, Strategic Customer Enablement Manager, Workfront

Topic

NWE
Work Management

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Understand and Create a Workfront Request Queue

Are work requests coming at your team from every direction? Alleviate the burden of managing incoming demands with a Workfront Request Queue. Learn how to set up the topics for each queue and to route the submitted requests to the right people....

Are work requests coming at your team from every direction? Alleviate the burden of managing incoming demands with a Workfront Request Queue. Learn how to set up the topics for each queue and to route the submitted requests to the right people.

Presenters

Trevor Pierce, Training Specialist, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: How To: Up, Up, and Away! Uploading Proofs in Workfront

Review and approval will help you get content out the door faster—without sacrificing quality. You'll learn how to upload proofs in Workfront, assign the right stakeholders to review the proofs, and manage versions of the work as your team request...

Review and approval will help you get content out the door faster—without sacrificing quality. You'll learn how to upload proofs in Workfront, assign the right stakeholders to review the proofs, and manage versions of the work as your team requests changes and makes corrections.

Recommended Follow-Up Course: How To: Build Proof Workflows and Templates in Workfront Technical 1.0 PDU Credit

Presenters

Dawn Henderson, Training Specialist, Workfront

Topic

Review & Approval

Type

Breakout Sessions

Level

Beginner
Technical

TRAINING: On Time, At Risk, Behind, Oh My! Managing Project Timelines

This course will take intermediate-level users through detailed project management using project timelines and different date types, allowing you to dive deeper into project health.Recommended Prerequisite Course: Project Management FundamentalsTech...

This course will take intermediate-level users through detailed project management using project timelines and different date types, allowing you to dive deeper into project health.

Recommended Prerequisite Course: Project Management Fundamentals

Technical 1.0 PDU Credit

Presenters

Dawn Henderson, Training Specialist, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Intermediate
Technical

The New Idea Exchange + Top Feature Releases

Come learn how Workfront's new and improved Idea Exchange empowers you with the ability to help influence product priority. In this session you'll learn how Workfront captures, considers, prioritizes, and develops new features and enhancements based...

Come learn how Workfront's new and improved Idea Exchange empowers you with the ability to help influence product priority. In this session you'll learn how Workfront captures, considers, prioritizes, and develops new features and enhancements based on your idea submissions. Also, we'll share what we have learned over the years, give you a sneak peek into the new system and process, and share the top 10 most popular features that have been delivered in the last year.

Presenters

Jeremy Flores, Product Manager, Workfront

Topic

Innovation

Type

Breakout Sessions
Technical

Workfront: Taking On New Product Development (NPD) with Advanced, New Plugin Features

Workfront and Rego Consulting recently released a set of enhancements that bring enterprise-level functionality for NPD and IT to Workfront. Features include stage gates, enhanced status reports with multiple RYG indicators that trend over time, det...

Workfront and Rego Consulting recently released a set of enhancements that bring enterprise-level functionality for NPD and IT to Workfront. Features include stage gates, enhanced status reports with multiple RYG indicators that trend over time, detailed financial forecasts, and data that is centralized in Workfront. Workfront now has the capabilities to provide add on value to IT and other segments. In this session you'll learn how this solution seamlessly extends Workfront to meet all NPD or IT needs.

Presenters

Dan Greer, President, Rego Consulting
Krupa Shah, Senior Workfront Consultant, Rego Consulting
Richard Whitehead, Director, Platform Marketing, Workfront

Topic

Best Practices

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: Agile Fundamentals for Non-Software Teams

This session will introduce the concepts around Agile for non-software teams. Using practical examples that have proven successful, we'll discuss beginning your Agile journey, mixing different methodologies to make something that works for you, runn...

This session will introduce the concepts around Agile for non-software teams. Using practical examples that have proven successful, we'll discuss beginning your Agile journey, mixing different methodologies to make something that works for you, running an effective stand-up, and creating a Kanban board.

Presenters

Melissa Talcott, Studio Manager, Workfront

Topic

Agile

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: Alternate Means of Motivation: How to Encourage Your Team to Adopt and Use Best Practices

Within the Viasat Customer Operations group we struggled with continued adoption and project updating. We tried a variety of tactics before we found the one-two combo that stuck. In this session you’ll learn how to use visible reporting to grab th...

Within the Viasat Customer Operations group we struggled with continued adoption and project updating. We tried a variety of tactics before we found the one-two combo that stuck. In this session you’ll learn how to use visible reporting to grab the attention of your struggling Workfront adopter.

Presenters

Todd Ross, Manager, Customer Operation Training and Development, Viasat

Topic

Adoption

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: Battle for Focus: How Will Enterprise Resource Management Evolve?

Gartner tells us that named resource allocation will go away. Come learn what that means for resource management and how the role will evolve to support this new reality.

Presenters

Vazgen Babayan, Senior Product Manager, Workfront

Topic

Resource Management

Type

Breakout Sessions
Business

BUSINESS: Battles of the Bots: Workflow Automation vs. Robotic Process Automation

There's been an explosion of tools and opportunities available for work automation. Some talk about workflow automation, while others profess the benefits of robotic process automation (RPA). In this session you'll learn how these concepts differ, t...

There's been an explosion of tools and opportunities available for work automation. Some talk about workflow automation, while others profess the benefits of robotic process automation (RPA). In this session you'll learn how these concepts differ, the value each brings to an organization, and how to select the right automated technology for the job.

Presenters

Sam Taylor, Product Manager, Workfront
Darin Patterson, Director, Product Management, Workfront

Topic

Velocity

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: Be the Change (Driver)

The concept of driving change can often seem daunting with so many obstacles and opinions to manage along the way. In this session you’ll learn how one marketing project management team has become a change leader not just within its own department...

The concept of driving change can often seem daunting with so many obstacles and opinions to manage along the way. In this session you’ll learn how one marketing project management team has become a change leader not just within its own department but within other teams across its organization. By gathering research, fostering buy-in, and leading by example, we’ll show how you, too, can learn to successfully drive change!

Presenters

Frank Jaeger, Marketing Operations Manager, KeyBank
Bryana Reininger, Lead Consumer Project Coordinator, KeyBank

Topic

Execution

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: Can We Do That? Beyond Internal Work Management

When our organization viewed Workfront through the lens of innovation, we were able to move beyond the traditional use case and leverage Workfront in a new way: work management as a service. We'll show you how we did it.

Presenters

Catie Hayes, Manager, Business Analytics and Program Operations, The Channel Company

Topic

Execution

Type

Breakout Sessions
Business

BUSINESS: Collections: A Whole New World of Advanced Reporting

Are you ready to take your reporting skills to the next level? Let us open your eyes to a whole new world of reporting capabilities. During this session we’ll show you what collections are and where they can be used. We'll then walk through common...

Are you ready to take your reporting skills to the next level? Let us open your eyes to a whole new world of reporting capabilities. During this session we’ll show you what collections are and where they can be used. We'll then walk through common scenarios of how collections can add tremendous value to your Workfront reports.

Presenters

Jason Webre, Consultant, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Advanced
Business

BUSINESS: Content Review Automation Meets Project Workflows

Learn how the New Workfront Experience gives you more control over your content reviews, and see how this builds on our future vision of content review automation using project templates, tasks, and time tracking.

Presenters

Andrzej Muca, Product Manager, Workfront
Etienne Bosch, Director, Product Management, Workfront

Topic

NWE
Optimization

Type

Breakout Sessions
Business

BUSINESS: Content Review and Approval: A Customer Journey

Managing content and reaching sign-off can greatly impact productivity. Take a real-time journey with a Workfront customer and see how they've streamlined their content review process to achieve optimal results.

Presenters

Etienne Bosch, Director, Product Management, Workfront
Joshua Maldonado, VP, Marketing Platforms Leader, Synchrony Financial
James Hill, Assistant VP, User Experience and Optimization, Synchrony Financial
Susan Phillips, SVP, Optimization and Learning, Synchrony Financial

Topic

Review & Approval

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: Creating a Mindset for Digital Adoption and Transformation

To adopt means to take by choice, choose for oneself, select. There's no question that adoption is a one-way street—you're in control; you choose. But why do some people choose not to use practical tools and proven processes to get the job done? F...

To adopt means to take by choice, choose for oneself, select. There's no question that adoption is a one-way street—you're in control; you choose. But why do some people choose not to use practical tools and proven processes to get the job done? For many, habit is the barrier. "This is the way we've always done it," we may say. As expected, adopting an unknown process can create anxiety. It's something new, something else to do. And the benefits of these tools may go unseen.

How does one learn to adopt change that leads to collaboration and away from threats? The answer is mindset. Laura Goodrich, who's studied this process for over 20 years, understands this challenge and the nature of behavior change. In this session we'll help you understand how to improve effective change and digital adoption. This session will be customized to include the skills users need to confidently navigate Workfront's practical tools.

Presenters

Laura Goodrich, Workforce Innovator, GWT Next

Topic

Adoption

Type

Breakout Sessions
Business

BUSINESS: Data Democratization: Empowering Your Teams with Actionable Data

Allowing everyone in your organization to be able to get the data they need when they want it empowers them to get the work done. See how you can achieve data democratization now through dashboards and reports and get a sneak peek into the future of...

Allowing everyone in your organization to be able to get the data they need when they want it empowers them to get the work done. See how you can achieve data democratization now through dashboards and reports and get a sneak peek into the future of reporting.

Presenters

Matt Thomas, Senior Product Manager, Workfront
Allen Lowe, Post Deployment Specialist, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: Drive Change Through Data Storytelling

“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice," explains Stephen Few. To successfully deliver your projects and tasks, you need to be able to tell the right story with the data so that change ...

“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice," explains Stephen Few. To successfully deliver your projects and tasks, you need to be able to tell the right story with the data so that change can happen. Learn this and how to avoid the pitfalls of overwhelming your users with charts and tables without the right context.

Presenters

Matt Thomas, Senior Product Manager, Workfront
Dan Vineyard, Senior UX Design Manager, Workfront

Topic

Reporting

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: Express Yourself: Getting More out of Calculated Custom Data

In this session a Workfront consultant will share tips for getting more out of calculated custom data in Workfront. We've selected the most commonly used expressions and will be breaking them down to their individual parts and then sharing tips to t...

In this session a Workfront consultant will share tips for getting more out of calculated custom data in Workfront. We've selected the most commonly used expressions and will be breaking them down to their individual parts and then sharing tips to take their use to the next level.

Presenters

Anthony Messam, Senior Technical Consultant, Workfront

Topic

Training

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: Five Early Wins from the Done Right at Workfront Initiative

In this session you will get an insider's look at how Workfront combined the principles found in Done Right, by Alex Shootman, with our own software to make significant strides toward digital transformation. Specifically, you'll learn how we launche...

In this session you will get an insider's look at how Workfront combined the principles found in Done Right, by Alex Shootman, with our own software to make significant strides toward digital transformation. Specifically, you'll learn how we launched these initiatives (with practical, ready-to-use resources):

Governance Board
Massive Workfront Cleanup
Personalized Dashboards
Workfront-centered Meetings
Cross-functional Strategic Projects

Presenters

Jon Fotheringham, Director, Modern Work Solutions, Workfront

Topic

Adoption

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: From Chaos to Collaboration: Implementing an IT Governance Process

Does IT project demand far outstrip your staff capacity? Do constituents expect IT to address their needs immediately? Does leadership lack an understanding of what IT is working on and why? If so, implementing an IT governance process may be for yo...

Does IT project demand far outstrip your staff capacity? Do constituents expect IT to address their needs immediately? Does leadership lack an understanding of what IT is working on and why? If so, implementing an IT governance process may be for you. Learn about the governance process we put in place, the benefits we’ve realized, and how Workfront’s Resource Planner supports the process. Leave with concrete steps for implementing a governance process in your company.

Presenters

Diane Kubarek, IT Project Manager, Business Analyst, Cornell University
Heather VerSchneider, Business Analyst/Project Manager, Cornell University

Topic

Governance

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: How Workfront Cleaned Up Its Own "Unbridled" Instance of Workfront

Learn how Workfront conducted a massive cleanup effort of its own Workfront instance in the summer of 2019 and ensured it would remain an effective operational system of record for the entire company.

Presenters

Shawn Loutensock, Global System Administrator, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: In-House Agency Benchmarking and Trends

Each year Cella benchmarks in-house creative agencies to provide a quantitative review with qualitative examples of what’s remaining consistent and what’s changing across the industry. Understanding the size and composition of teams, reporting s...

Each year Cella benchmarks in-house creative agencies to provide a quantitative review with qualitative examples of what’s remaining consistent and what’s changing across the industry. Understanding the size and composition of teams, reporting structures and implications, technology and roles, and other benchmarking points helps in-house agency leaders validate and determine the strategic direction they are managing their team toward.

Presenters

Jackie Schaffer, Vice President, Cella

Topic

Best Practices

Type

Breakout Sessions
Business

BUSINESS: In-House Creative Studio Resource Management

In this course you'll learn how Schneider Electric's in-house creative studios assign work into the teams, manage projects with templates, and use the resource manager to allocate the studios on a weekly and monthly basis while leveraging the PTO fe...

In this course you'll learn how Schneider Electric's in-house creative studios assign work into the teams, manage projects with templates, and use the resource manager to allocate the studios on a weekly and monthly basis while leveraging the PTO feature.

Presenters

Meghan Scotto, Traffic Operations Manager, Schneider Electric
Kimberly Rea, Marketing Solutions Manager, Schneider Electric

Topic

Resource Management

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: Planning Your Integration: Fusion Steps to Success

Connecting systems can be scary, especially if you've never done it before. This session will review the items necessary for a successful integration, whether using Fusion or general integration processes. We'll go over preparation for integrations,...

Connecting systems can be scary, especially if you've never done it before. This session will review the items necessary for a successful integration, whether using Fusion or general integration processes. We'll go over preparation for integrations, the Workfront integration methodology, and long-term strategies to maximize value.

Presenters

Ryan Eaton, Solution Services Architect, Workfront

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: The Generation Gap and the Future of Work

The workplace is multi-generational, spanning from boomers to bots. Each brings its own formative experiences, beliefs, and skills to your organization. Why does that matter, and how can you lead this multifaceted group as a cohesive team? And what ...

The workplace is multi-generational, spanning from boomers to bots. Each brings its own formative experiences, beliefs, and skills to your organization. Why does that matter, and how can you lead this multifaceted group as a cohesive team? And what does the future of work mean for us all? Join our discussion as we learn about the people around us and then take the long view to glimpse what the next 100 years will bring.

Presenters

Scott Monroe, Senior Product Marketing Manager, Workfront
Chris O'Neal, Senior Product Marketing Manager, Workfront

Topic

Leadership

Type

Breakout Sessions
Business

BUSINESS: Three Ways to Choose the Growth over the Fixed Mindset

Join Jon for a discussion on Stanford professor Carol S. Dweck’s research on fixed and growth mindsets. This session will break down the differences between the two opposing mindsets and provide three ways to actively apply a growth mindset over a...

Join Jon for a discussion on Stanford professor Carol S. Dweck’s research on fixed and growth mindsets. This session will break down the differences between the two opposing mindsets and provide three ways to actively apply a growth mindset over a fixed mindset—not just at work, but in every aspect of your life.

Presenters

Jon Hawkins, Director, Pre-Sales Center of Excellence, Workfront

Topic

Leadership

Type

Breakout Sessions
Business

BUSINESS: Transitioning Roles in the Organization

Turnover and transitioning roles in an organization can present many challenges, including how Workfront is managed within a department or group. The team at Plex was able to navigate these challenges by changing routing rules, request queues, and t...

Turnover and transitioning roles in an organization can present many challenges, including how Workfront is managed within a department or group. The team at Plex was able to navigate these challenges by changing routing rules, request queues, and templates to adapt to changing roles and personalities within the organization. This session will demonstrate how we continue to find success through organizational change.

Presenters

Lenore Brown, Marketing Content Specialist, Plex

Topic

Administration

Type

Breakout Sessions
Business

BUSINESS: Unlocking Time-Tracking Potential

Learn how effective time tracking can completely transform project planning and resource allocation to add value to your organization and contribute to its success.

Presenters

Nicholas Twillie, Manager, Project Management, Brand and Creative, Walgreens Co.
Alma Martinez, Process Manager, Brand Marketing, Walgreens Co.

Topic

Resource Management

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: Workfront & Adobe: A Better-Together Strategy to Enterprise Work Management

This year we see a much stronger partnership between Workfront and Adobe, with significant investments underway. Unlock the full power of these enterprise platforms by learning our strategy going forward, getting a view into the roadmap for the next...

This year we see a much stronger partnership between Workfront and Adobe, with significant investments underway. Unlock the full power of these enterprise platforms by learning our strategy going forward, getting a view into the roadmap for the next 12 months, and seeing how we'll enable your business to better execute as it adopts the wider Workfront and Adobe platforms. Come reach your full content work management potential with us!

Presenters

Etienne Bosch, Director, Product Management, Workfront
Kris Jenkins, Senior Director, Strategic Technology Partners, Workfront

Topic

Alignment

Type

Breakout Sessions
Business

BUSINESS: Workfront Governance: Step by Step

In this session you'll learn a stepwise plan to establishing Workfront governance within your organization and understand the importance of doing so.

Presenters

Chris Berry, Senior Enterprise Solution Architect, Workfront

Topic

Governance

Type

Breakout Sessions

Level

Intermediate
Business

BUSINESS: Your Career from Workfront System Administrator to the C-Suite

The way people work has changed dramatically in the last few years, and it continues to evolve with an incredible speed. Workfront administrators are one of the most important pieces of the entire company’s gear, and if they’re not going to be u...

The way people work has changed dramatically in the last few years, and it continues to evolve with an incredible speed. Workfront administrators are one of the most important pieces of the entire company’s gear, and if they’re not going to be up to speed, the whole company’s progress will slow down. In this session we'll talk about what the next step in Workfront administration looks like and what it takes to take those skills to the C-Suite.

Presenters

Gevorg Kazaryan, Product Manager, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: How to Successfully Translate Your Strategy to Deliver Results

Penn State World Campus has embraced the mantra of "progress, not perfection" to create, evolve, and optimize their strategic planning and execution processes in order to connect big picture strategy to well-thought-out action. Learn how their phase...

Penn State World Campus has embraced the mantra of "progress, not perfection" to create, evolve, and optimize their strategic planning and execution processes in order to connect big picture strategy to well-thought-out action. Learn how their phased, multi-year plan has helped to transform the World Campus and enabled them to identify, execute, and deliver on work that is making a measurable impact.

Presenters

Kate Tornatore, PMP, Director of Strategic Execution for Penn State World Campus, Penn State University
Jen Krempa, Executive Director, Strategic Planning and Administration, Penn State Outreach and Online Education, Penn State University

Topic

Execution

Type

Breakout Sessions
Business

BUSINESS: Planning for the Enterprise

As expectations evolve, we must adjust our work practices to better meet the rising tide of challenges enterprises face today. In this session we'll address how planning is evolving to accommodate the flexibility required, while still providing stab...

As expectations evolve, we must adjust our work practices to better meet the rising tide of challenges enterprises face today. In this session we'll address how planning is evolving to accommodate the flexibility required, while still providing stability and direction to a ever more chaotic world. Be prepared to see how some of Workfront's new tools fit into the strategy and execution lifecycles.

Presenters

Presenter Name, Role Title, Company

Topic

Plan

Type

Breakout Sessions

Level

Beginner
Business

BUSINESS: Session with Stensel

More details coming soon!
Business

Controlling the Chaos: Digital Asset Mastery with Workfront and Adobe

See how Adobe, the leader in digital experience technology, uses Workfront and Adobe Experience Manager to create and distribute digital assets to drive one of the largest technology companies in the world. Hoodoo Digital worked with Adobe to answer...

See how Adobe, the leader in digital experience technology, uses Workfront and Adobe Experience Manager to create and distribute digital assets to drive one of the largest technology companies in the world. Hoodoo Digital worked with Adobe to answer many questions plaguing large creative organizations: Can asset creation be streamlined to ensure consistent quality of output? How do business processes merge with technology to support asset management without increasing work and costs? How does one distribute assets while maintaining metadata and asset integrity? Hoodoo has seamlessly integrated Workfront and AEM Assets to create an efficient end-to-end solution. Workfront Tools by Hoodoo combines Workfront with the power of AEM Assets to unite teams and facilitate creation of campaigns for all channels. We teamed up with Adobe to integrate, organize, and drive productivity in their marketing hub. Learn how we created a best-of-breed campaign workflow for Adobe to increase effectiveness while also saving them time and money.

Presenters

Erik Ingebrigtsen, Director, Solution Consulting, Hoodoo Digital
Creighton McEwen, Group Studio Manager, Adobe

Topic

Integrations (Fusion)
Integrations (Native)

Type

Breakout Sessions

Level

Intermediate
Business

Create a Nimble Environment to Thrive During Digital Disruption

Command and control don't work in today's nimble, digital companies. We'll talk about how leaders must alter their traditional mindsets and practice new behaviors that leverage lean principles in order to drive and sustain organisational change and ...

Command and control don't work in today's nimble, digital companies. We'll talk about how leaders must alter their traditional mindsets and practice new behaviors that leverage lean principles in order to drive and sustain organisational change and operational excellence.

Presenters

Neil Bacon, Senior Transformation Advisor (EMEA), Workfront

Type

Breakout Sessions
Business

Integrated Data Insights: Poly's Journey to Greater Business Impact

How do marketers successfully elevate conversations from attribution to business impact? Moreover, how does a global team achieve this during a major corporate merger? It’s definitely a journey—but one well worth taking. Poly marketers shifted t...

How do marketers successfully elevate conversations from attribution to business impact? Moreover, how does a global team achieve this during a major corporate merger? It’s definitely a journey—but one well worth taking. Poly marketers shifted the conversation using data-driven foundations that create value for their business. In this session you’ll learn how the Poly team integrated an operational approach to their Workfront and Allocadia (Marketing Performance Management platform) implementations and built a foundation of data standards, transparency, and visibility, completely transforming the conversations that marketers are having around business impact.

Poly’s journey resulted in increased efficiency in marketing spend, with transparency across teams and alignment of budget planning with actual work and activities. Deploying systems of record for the global marketing investment and marketing execution priorities made it easy to shift gears and quickly deliver to new objectives in the midst of the COVID-19 pandemic.

Presenters

Jenifer Salzwedel, Senior Director, Marketing Operations and Enablement, Poly

Topic

Optimization

Type

Breakout Sessions
Business

Integrating Veeva PromoMats with Workfront to Optimize the E2E Campaign Execution

The life sciences industry is looking for new ways to engage with their customers, bring more content to market, while doing more with less. Learn how Accenture is partnering with Workfront to provide a seamless end-to-end collaboration across the e...

The life sciences industry is looking for new ways to engage with their customers, bring more content to market, while doing more with less. Learn how Accenture is partnering with Workfront to provide a seamless end-to-end collaboration across the entire workflow pipeline. We’ll share our point of view on how to optimize campaign execution from campaign strategy through monitoring, inclusive of Veeva MLR review/approval and how to optimize the collaboration between Veeva and Workfront and the associated benefits of this approach.

Presenters

Sid Anand, Senior Manager, Digital Delivery and Digital Asset Management (DAM), Accenture Interactive

Topic

Optimization

Type

Breakout Sessions
Business

It's Not Where We Work, But How: It's Time to Architect a New, Flourishing Workplace

Learnings from our recent experiences of mass remote working, the need to keep social distancing, and a desire to not slip back into our old ways are forcing us to rethink our workplaces. We have a unique opportunity to redesign the workplace—and ...

Learnings from our recent experiences of mass remote working, the need to keep social distancing, and a desire to not slip back into our old ways are forcing us to rethink our workplaces. We have a unique opportunity to redesign the workplace—and not just where work happens, but how—to balance the need for social connection with personal growth and to gain greater visibility to achieve efficiencies. In this session, Paige Erickson, Managing Director, EMEA at Workfront, will lead a panel of experts who will discuss what the post-COVID-19 workplace, and work itself, should look like.

Presenters

Paige Erickson, Managing Director EMEA and Global Business Development, Workfront
David Dewane, Architect
Professor Eddie Obeng, Organisational Theorist
Lisa Picard, CEO, EQ Office
James Chan, Vice President, Global Pre-Sales, Workfront

Topic

Change management
Leadership
Work Management

Type

Breakout Sessions
Business

Lion Award Winner: Modern Work Leader

The 2020 Lion Award for Modern Work Leader is awarded to an individual who has shown exemplary leadership in their organization. Join our Workfront moderator for this informal, virtual "fireside chat" to learn what contributes to this winner's succe...

The 2020 Lion Award for Modern Work Leader is awarded to an individual who has shown exemplary leadership in their organization. Join our Workfront moderator for this informal, virtual "fireside chat" to learn what contributes to this winner's success and that of their organization. Modern work leader is defined as both an agent of change and someone who inspires, guides, and coaches others. Our winner has demonstrated the ability to communicate the impact of working differently and influence adoption and employee satisfaction across their company. The winner of this category will be announced on Monday, June 22.

Presenters

Brent Nixon, SVP, Global Alliances, Workfront

Topic

Agile
Leadership

Type

Breakout Sessions
Business

Lion Award Winner: Organizational Agility

We all know this to be true: constant and disruptive change has become business-as-usual. The 2020 Lion Award for Organization Agility is going to a multi-billion-dollar company that has demonstrated agility as a core competency, while also quickly ...

We all know this to be true: constant and disruptive change has become business-as-usual. The 2020 Lion Award for Organization Agility is going to a multi-billion-dollar company that has demonstrated agility as a core competency, while also quickly and continuously innovating for success. Join our Workfront executive moderator for this informal and virtual "fireside chat" to learn what contributes to this company's ability to succeed. The winner of this category will be announced Friday, June 19.

Presenters

Erica Gunn, VP, Product Marketing, Workfront

Type

Breakout Sessions
Business

Remote Leadershift

Join this session to be empowered to create conviction, operate with intention, and drive innovation by transforming the underlying assumptions of your workforce. We'll explore a mindset that drives agility in solving challenges for both leaders and...

Join this session to be empowered to create conviction, operate with intention, and drive innovation by transforming the underlying assumptions of your workforce. We'll explore a mindset that drives agility in solving challenges for both leaders and teams and learn the three R’s to find new solutions to old problems.

Presenters

Laura Goodrich, Workforce Innovator, GWT Next

Type

Breakout Sessions
Business

Skills Matrix Framework at Merck KGaA

At Merck KGaA we manage a skills matrix framework within the Agile project delivery organization in Merck CFO strategy space that considers each member’s development as a core priority for the organization. Toward this goal, we’ve built a reposi...

At Merck KGaA we manage a skills matrix framework within the Agile project delivery organization in Merck CFO strategy space that considers each member’s development as a core priority for the organization. Toward this goal, we’ve built a repository of our skills to manage and develop within the organization and that’s aligned with our technology strategy. The skills matrix supplements development plans and goals and helps steer our learning and training resources. The repository will also be utilized for future project fitments to help us staff different projects based on skill levels and capacity. Come learn from us.

Presenters

Srinivasan Ravichandran, Associate Director, CFO Strategy, Merck KGaA

Type

Breakout Sessions
Business

TECHNICAL: The Evolution of Project and Portfolio Management in a Digital World

In the current fast-changing digital world, with various work management tools at hand and with artificial intelligence replacing some of the human responsibilities, it’s important to consider how these changes will impact portfolio management, pr...

In the current fast-changing digital world, with various work management tools at hand and with artificial intelligence replacing some of the human responsibilities, it’s important to consider how these changes will impact portfolio management, project execution, and outcome delivery. More importantly, enterprises should consider what they can do proactively to be prepared for the changes! Let’s explore what the industry experts and analysts see on the horizon of project and portfolio management trends and what steps you can take to be prepared.

Presenters

Anna Asatryan, Product Manager, Workfront

Topic

Project / Portfolio management

Type

Breakout Sessions

Level

Intermediate
Business

TRAINING: DIY: Build a Workfront Training Toolkit for Your Team

You need to onboard or train how many users? We've got you covered. Join us as we help you stock your Workfront Training Toolkit with the essentials to get your teams up to speed effectively.

Presenters

Jessica Leauanae, Senior Learning Program Manager, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Beginner
Business

TRAINING: DIY: Create Results-Oriented Collaboration

Collaboration and communication are key to business success. This session will cover the top ten communication and collaboration tips you can leverage when using Workfront. Come join us to see how you can really get the full benefit of Workfront's c...

Collaboration and communication are key to business success. This session will cover the top ten communication and collaboration tips you can leverage when using Workfront. Come join us to see how you can really get the full benefit of Workfront's collaborative features.

Presenters

Chris Knittle, Senior Training Specialist, Workfront

Topic

Engagement

Type

Workshop

Level

Beginner
Business

TRAINING: DIY: Update Your Training Materials for the New Workfront Experience

The New Workfront Experience brings exciting changes to all Workfront users. But for core teams, learning and development groups, system admins, and others, the changes mean updating training curriculum and materials. A Workfront expert will share h...

The New Workfront Experience brings exciting changes to all Workfront users. But for core teams, learning and development groups, system admins, and others, the changes mean updating training curriculum and materials. A Workfront expert will share his tips for making sure your users have the materials they need when Workfront changes. We'll create a new course from scratch (using existing "update your training materials" enablement kits and principles from DIY), and you'll learn what's part of the key phases of prepare, produce, publish and prepare, develop, and deliver; how to identify which training and support materials should be updated first; and learn how a content plan helps you focus on what's important when developing new materials.

Presenters

Trevor Pierce, Training Specialist, Workfront

Topic

NWE

Type

Breakout Sessions

Level

Beginner
Business

TRAINING: DONE RIGHT: Plan with Simplicity: How Good Leaders Achieve Extraordinary Results

Extraordinary results don't happen by coincidence; they emerge from a smart plan executed with accuracy and precision. Join us as we explore creating extraordinary goals, tying together those key initiatives, tracking progress through milestones, an...

Extraordinary results don't happen by coincidence; they emerge from a smart plan executed with accuracy and precision. Join us as we explore creating extraordinary goals, tying together those key initiatives, tracking progress through milestones, and creating best next actions. The focus will be on creating a simple plan for extraordinary results.

Recommended Prerequisite Course: DONE RIGHT: Whom Do You Serve? How Good Leaders Align Stakeholder Interests

Presenters

Jessica Leauanae, Senior Learning Program Manager, Workfront

Topic

Administration

Type

Breakout Sessions

Level

Beginner
Business

The Email Creation Maturity Model: How to Assess and Transform Your Email Marketing

It’s time to take your email program to the next level. As audiences fragment across channels, creation teams are challenged to increase their agility and scale their programs while maintaining high-quality output and brand standards. Despite this...

It’s time to take your email program to the next level. As audiences fragment across channels, creation teams are challenged to increase their agility and scale their programs while maintaining high-quality output and brand standards. Despite this, most teams operate within a flawed model, and report difficulty keeping pace with ever demanding requirements. Your team needs to know how your organization measures up against industry best practices in the creation process.. In this session, we will outline the Stensul email maturity model for email creation. Attendees will learn the five phases of maturity and the attributes that characterize each phase; the key benefits from moving up the maturity curve; a framework for how to transform your email creation program; and case studies of clients who successfully transformed their program. Who should attend this session: Members of email creation teams, including internal agencies, digital teams, external agencies, marketing operations, email requesters.

Presenters

Mike Zusel, Enterprise Accounts Team Lead, Stensul

Type

Breakout Sessions
Business

Why Have Strategy If You Can't Execute It?

What is the point of having a strategy if you can't execute it correctly? This is the question too many organisations don't think about. Strategies and scorecards are created and then sit on a shelf to collect dust. Neil will examine the elements th...

What is the point of having a strategy if you can't execute it correctly? This is the question too many organisations don't think about. Strategies and scorecards are created and then sit on a shelf to collect dust. Neil will examine the elements that make reporting and strategic planning difficult and explain how you can set your company on the right strategic path.

Presenters

Neil Bacon, Senior Transformation Advisor (EMEA), Workfront

Type

Breakout Sessions
Business

[email protected]: A Discussion on People, Process, Integrations, and Governance

In this virtual fireside chat, you’ll hear two marketing leaders from different Adobe businesses discuss how they’ve used a single instance of Workfront to transform the way they work. Partnering with Rego Consulting, a B2C marketing operations ...

In this virtual fireside chat, you’ll hear two marketing leaders from different Adobe businesses discuss how they’ve used a single instance of Workfront to transform the way they work. Partnering with Rego Consulting, a B2C marketing operations team and B2B internal agency have tackled very different challenges while building a single, scalable, enterprise work management system. You’ll hear about the challenges they faced, the critical elements of their success, and what they have their sights set on for the rest of 2020 and beyond.

Presenters

Kris Jenkins, Sr. Director of Strategic Technology Partners, Workfront
Emmy Starr, Head of Platform, Lifecycle Marketing, Adobe
Creighton McEwen, Group Studio Manager, Adobe
Andrew Frost, Practice Director, Marketing Solutions, Rego Consulting

Topic

Execution

Type

Breakout Sessions
Executive

Connected Works: Enabling the CMO in the Digital Age

CMOs today face incredible pressure to deliver marketing outcomes while simultaneously working with broken processes that don't scale. The solution isn’t necessarily to buy more technology but to maximize what they already have and translate it in...

CMOs today face incredible pressure to deliver marketing outcomes while simultaneously working with broken processes that don't scale. The solution isn’t necessarily to buy more technology but to maximize what they already have and translate it into business effectiveness. Join two of LeapPoint's MarTech and Connected Works leaders as they walk through a connected ecosystem that streamlines processes and delivers sales and marketing outcomes by connecting Workfront, Allocadia, Adobe, Seismic, Percolate, and G6.

Presenters

J. Alan Goddard, Senior Director, Strategic Partnerships, LeapPoint
Janelle Nash, Senior Director, Marketing Transformation Services, LeapPoint

Topic

Integrations (Fusion)
Integrations (Native)
Optimization

Type

Breakout Sessions

Level

Intermediate
Executive

EXECUTIVE: Driving Enterprise Outcomes

As a leader within your enterprise, you set your goals, identifying the proper measurements for success, and then plan the best steps to achieve them. In this session we'll discuss the relationship between goals, activities, and key results; outcome...

As a leader within your enterprise, you set your goals, identifying the proper measurements for success, and then plan the best steps to achieve them. In this session we'll discuss the relationship between goals, activities, and key results; outcome- vs. output-focused goals; the benefits of outcome-focused goals; and how tracking outcomes and output can improve execution.

Presenters

Kyle Silberbauer, Product Manager, Workfront

Topic

Execution

Type

Breakout Sessions
Executive

EXECUTIVE: Evolving Workfront for Rapid Growth

This session will focus on how to evolve your company's use of Workfront to meet the demands of a rapidly growing team. Trendline Interactive initially configured Workfront for the use of a 35-member team, and in 2019-2020 it expanded to over 200. M...

This session will focus on how to evolve your company's use of Workfront to meet the demands of a rapidly growing team. Trendline Interactive initially configured Workfront for the use of a 35-member team, and in 2019-2020 it expanded to over 200. Molly will share insights into how Trendline identified focus areas, got alignment and participation across all teams to use Workfront more effectively, and worked with Workfront and their partner ecosystem to achieve their goals.

Presenters

Molly Privratsky, VP, Operations, Trendline Interactive

Topic

Expansion

Type

Breakout Sessions

Level

Intermediate
Executive

EXECUTIVE: Herding Cats: A Journey to Effective Project Portfolio Management

After several years of managing chaos rather than a project portfolio, Credit Union of Colorado developed a five-step process to manage enterprise efforts within Workfront. In this session you'll learn how these steps—Identify, Understand, Develop...

After several years of managing chaos rather than a project portfolio, Credit Union of Colorado developed a five-step process to manage enterprise efforts within Workfront. In this session you'll learn how these steps—Identify, Understand, Develop, Prioritize, and Work—allow CUofCO to tie portfolio items to the organizational strategic plan and deliver high-impact projects each year.

Presenters

Lisa Mixon, Director of Project Management/Project Manager, Credit Union of Colorado
Audry Tiffenbach, Project Manager, Credit Union of Colorado

Topic

Resource Management

Type

Breakout Sessions

Level

Intermediate
Executive

EXECUTIVE: If Culture Eats Strategy for Breakfast, How Do You Change the Menu?

Is your culture getting you the results you need? Join this interactive session to learn both new and fundamental strategies to transform your culture. Designed for executives who are leading projects, teams, or functions, you'll learn about the imp...

Is your culture getting you the results you need? Join this interactive session to learn both new and fundamental strategies to transform your culture. Designed for executives who are leading projects, teams, or functions, you'll learn about the impact of mindset in leading culture change. You'll also learn how the experiences and beliefs that you often can’t see are leading to your current results and how to begin consciously shifting those elements. Finally, you'll learn the power of everyday habits such as feedback and recognition in accelerating the culture change needed to achieve extraordinary results.

Presenters

Laura Butler, SVP, People & Culture, Workfront

Topic

Culture

Type

Breakout Sessions
Executive

EXECUTIVE: Our Workfront Journey–A Lot Can Happen in a Year

A little over a year ago we were challenged at CenturyLink to transform how we worked. We started with ten-plus separate systems, 15 teams, and 175 team members. Our people and process alignment were limited. We had zero centralized reporting and ca...

A little over a year ago we were challenged at CenturyLink to transform how we worked. We started with ten-plus separate systems, 15 teams, and 175 team members. Our people and process alignment were limited. We had zero centralized reporting and capacity planning, as well as limited proofing and transparency. At the same time, we were asked to launch new creative and messaging for both B2B and B2C and to move from external to internal resourcing. And we did it! Join us to hear how and what we learned along the way.

Presenters

Shane Labounty, Creative Operations Leader, CenturyLink

Topic

Execution

Type

Breakout Sessions
Executive

EXECUTIVE: Optimizing Your Digital Ecosystem

Digital transformation has led to explosive growth in the solutions available to organizations, yet many struggle to realize promised improvements as they navigate consecutive waves of digital disruption. Do your digital systems look more like Frank...

Digital transformation has led to explosive growth in the solutions available to organizations, yet many struggle to realize promised improvements as they navigate consecutive waves of digital disruption. Do your digital systems look more like Frankenstein rather than a fully optimized ecosystem? Do you lack an interconnected roadmap across all your platforms? Do you see inefficient systems impacting your people and processes as well? If so, you’re not alone. Join Rego’s expert guides as they discuss why organizations need a digital ecosystem roadmap to truly grow their results, why optimization must occur across people and processes as well as tools, and how to engage stakeholders to make it all happen—and especially how to leverage Workfront as the foundational platform to a fully optimized digital ecosystem.

Presenters

David Romney, SVP, Strategic Solutions, Rego Consulting
Suzy Park, Senior Workfront Consultant, Rego Consulting

Topic

Optimization

Type

Breakout Sessions

Level

Intermediate

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