Introducing Workfront DAM, a digital asset management (DAM) solution that makes it simple to manage, control, and publish your marketing and creative assets. With Workfront DAM, you can manage and connect your brand, files, and teams from one central location. This new addition to the Workfront Marketing Work Management solution allows your entire workflow to be connected from beginning to end. Manage the creation and production of marketing assets in Workfront, and then seamlessly curate, store, and distribute final assets in Workfront DAM. Now, your team now has one complete solution for all of your marketing work.
Built specifically for marketing teams, agencies, and in-house creative teams, Workfront is a single, central solution for managing all of your work through the entire lifecycle, from initial request to final file. Create, manage, and execute on content creation through Workfront, while automating the delivery and storage of completed assets directly into Workfront DAM.
As soon as assets are finalized, store them in Workfront DAM to make sure the right message is available to the right audience, where and how they need it.
- Find – Don’t waste time searching for the right file. Find what you need in seconds with filters, keywords, or through your own customized metadata structure.
- Keep assets in the context of your work – With all assets in one central location, there’s no more hunting and searching for the right digital asset. Workfront puts the DAM solution right at your fingertips, in the context of each project that you’re working on. You have complete strategic direction and control.
- Connect – Make collaboration quick and easy by creating unique groups of assets into Lightboxes for sharing and commenting that are accessible from any Internet-connected device. Get real-time alerts when assets are uploaded, downloaded, or deleted.
- Stay on brand – Make sure your brand is protected and being accurately represented in the marketplace. Customize and brand your portal design with your company’s look and feel, then use Workfront DAM to make sure teams have the latest approved and correctly branded files as well as the latest brand guidelines.
- Store files where you need them – Being creative requires not only the right training, but also the right structure. Workfront DAM integration is natural and easy; in fact it fits in with how you’re already using Workfront today. With one click in Workfront DAM, your assets are associated with each project, campaign, or work item where and how you need them, so you can focus on being creative.
You’ve spent a lot of time making sure your company materials look just right, now make sure they get into the right hands and start getting results.
- Share files – Regardless of size, you can share assets through a direct link, a download link, as a collection, or a Lightbox. Make sure that the right file gets where it needs to go without having to rely on an FTP server, email attachment, or USB drive.
- Convert files – Allow users to convert files into the format that works best for them, right in Workfront DAM. For example, select PSD files and convert them to web-friendly PNGs, JPEGs, or high-res PDFs with one click.
- Publish – Publish key assets and images directly to your pre-selected web channels or social media sites directly from Workfront DAM. Automate publishing, so that you can upload batches to multiple channels all from one central location.
- Analyze and report – Get key metrics right at your fingertips. Workfront’s digital asset management tool lets you track and report on which assets are being downloaded, uploaded, and used more than others. Keep your curated assets current by weeding out old and outdated content, and keep up to date on which assets are having the greatest impact.
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