Marketing operations teams centralize and prioritize work requests, and gain complete visibility into the status and progress of key projects by leveraging Workfront

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Request management

  • Centralized request management
  • Easily gather complete scope details for work requests
  • Prioritize all requests in one place
  • Collaborate on requests with internal clients
  • Stay updated on work requests in real-time

Complete work and data visibility

  • Justify budget and resource allocations
  • See progress toward key marketing milestones
  • Deliver reliable, real-time budget and resource reports
  • Increase productivity and output of your team
  • Understand the true cost of cost of marketing resources


  • Quickly create custom reports and dashboards
  • Know which projects are on track or falling behind
  • Track campaign schedules on integrated calendars
  • Know who is working on what and when
  • Deliver accurate status reports based on real-time data


  • Workfront’s RESTful APIs allows for integrations to external applications
  • Work smarter with integrations to Google Drive, Box, Dropbox, and others
  • Leverage financial resource and planning applications, like SAGE and Peoplesoft, to optimize utilization
  • Ensure closed-loop final asset storage with integrations to digital asset management (DAM) solutions, including Workfront DAM

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The Value Of The Workfront Marketing Work Management

Marketing Operations teams are a critical component of efficient marketing departments. They often spearhead efforts to report and track various metrics and KPIs. They manage marketing automation tools and ensure that marketing technologies and processes are efficient. They have to balance these formidable tasks while managing the continuous barrage of ad hoc requests. Workfront brings control to work chaos by centralizing disparate work requests, streamlining priorities for the team and providing full visibility into real-time data resulting in actionable reports.

Gain full resource and budget visibility

Workfront captures real-time data on resource utilization and budget burn-down rates, providing complete visibility into the data that helps drive efficiencies and growth.

Work on the right projects

Workfront helps teams prioritize work requests and assignments so team members know what projects they need to work on at the right time, resulting in increased productivity.

Streamline efficiencies

With Workfront, Marketing Operations teams can leverage work request and project templates to streamline the gathering of requirements at the beginning of projects and ensure established best practices are followed.

“We know far more about our business than most any other group. The level of reposting detail and tracking provided by Workfront gives us a great sense of where we are and how we’re doing.”


CRC tools and Technology Manager