Marketing operations teams centralize and prioritize work requests, and gain complete visibility into the status and progress of key projects by leveraging Workfront
The Value Of The Workfront Marketing Work Management
Marketing Operations teams are a critical component of efficient marketing departments. They often spearhead efforts to report and track various metrics and KPIs. They manage marketing automation tools and ensure that marketing technologies and processes are efficient. They have to balance these formidable tasks while managing the continuous barrage of ad hoc requests. Workfront brings control to work chaos by centralizing disparate work requests, streamlining priorities for the team and providing full visibility into real-time data resulting in actionable reports.
Gain full resource and budget visibility
Workfront captures real-time data on resource utilization and budget burn-down rates, providing complete visibility into the data that helps drive efficiencies and growth.
Work on the right projects
Workfront helps teams prioritize work requests and assignments so team members know what projects they need to work on at the right time, resulting in increased productivity.
With Workfront, Marketing Operations teams can leverage work request and project templates to streamline the gathering of requirements at the beginning of projects and ensure established best practices are followed.
“We know far more about our business than most any other group. The level of reposting detail and tracking provided by Workfront gives us a great sense of where we are and how we’re doing.”
CRC tools and Technology Manager