Businesses are looking to expand their content marketing programs and are ready to increase content budgets to make it happen. A Content Marketing Institute survey, however, shows that many businesses don’t actually know what content marketing success looks like.

Some of the most knowledgeable and successful content marketers in the world offer their advice on how to scale content marketing programs in this eBook. Whether you work at a startup that just started a blog or at a Fortune 500 firm with a mature content marketing program, you will find content marketing best practices that will help you take your content marketing efforts to the next level.

Download the eBook to learn:

  • Principles of a winning content marketing strategy
  • How to recognize whether your content marketing is working
  • Which roles should make up a content marketing team
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