For years now, research from MarketingProfs and Content Marketing Institute, as well as surveys from AdAge, have revealed that two of the biggest challenges content marketers face are a lack of consistent, engaging content and a lack of time. Will your plan for content marketing in 2016 be able to tackle these issues head-on?
With 2016 planning now in full swing, it’s the perfect time for your team to develop a strategy to help you finally get past these challenges.
Join us for this free seminar to discover the four critical questions your content marketing team must ask—and answer—to make sure your content marketing in 2016 is successful (and to stop the unnecessary suffering).
Watch this webinar now!
About the presenters
Director of Corporate Marketing
Heather Hurst is the Director of Corporate Marketing at Workfront, where she leads the company's AR, PR and content strategy. Heather has more than a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.
Senior Content Marketing Manager
Over the last eight years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.