The life of a marketing operations team can be chaotic. On any given day, the team may find themselves executing campaigns, tracking budgets, and analyzing key marketing data. From technology implementation projects to ad-hoc requests, the work can become overwhelming. Multiple stakeholders, new software, and an ever-growing list of responsibilities keep the team busy, often scrambling, and facing yet another late night in the office.

Better project management is the key for marketing operations to wrangle in project requests and improve communication with stakeholders. But oftentimes, with the list of work growing constantly, most teams don’t know where to begin.

In this on-demand webinar, you will learn how to:

  • Better manage ad-hoc work requests
  • Prioritize work strategically
  • Improve communication across departments
  • Develop repeatable processes
  • Prove marketing's worth

About the presenters


Derek Martin

Executive Director of CRM

Laureate International Universities

Derek Martin is Executive Director of CRM at Laureate International Universities. Prior to Laureate, he lead martech and customer engagement teams at fortune 500 companies including MetLife and American Express. Derek holds his MBA from the University of Michigan and a black belt in Tae Kwon Do.


Matt Shanahan

Chief Marketing Officer


Matt has nearly 30 years of experience in the technology industry, ranging from Accenture to SaaS startups. He is a proven entrepreneur as the VP of product marketing and management for Documentum from startup through initial public offering and most recently as co-founder and SVP of strategy for Scout Analytics acquired by ServiceSource. Matt specializes in identification of competitive advantage and execution of go-to-market strategies.


Shawn Dickerson

Director, Enterprise Solutions Strategy


Shawn Dickerson has over 15 years of experience in managing marketing teams for Fortune 1000 companies, venture-backed firms and small startups. In his current role, he oversees the go-to-market strategy for Workfront. Prior to Workfront, Shawn led market research teams at Domo, Novell and other tech companies.