Content marketers are always fighting with workflow chaos—simple approval processes can take weeks; management’s priorities are a moving target; budget issues delay deliverables; spreadsheets, meetings, and email threads create information silos between content teams … you’ve probably seen it all before.
Join CMI, Jason Falls, and Workfront on Wednesday, April 20, for a live webinar to learn best practices on how to organize your content marketing workflow. Hear what industry experts have to say about:
- What request management should look like for content marketers
- How to strategically prioritize content marketing projects
- Common inefficiencies in the content production process
- How to get the most out of every content piece
Can’t make it? Register anyway and we’ll send you the recording.
About the presenters
SVP of Digital Strategy
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He leads strategy for Elasticity, an innovative digital agency that blends public relations, social media, mobile and SEO to help brands adjust and excel in an ever-changing marketing landscape. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others.
Sr. Solutions Marketing Manager
As Sr. Solutions Marketing Manager and Scrum Master at Workfront, Brent leads go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams, creative agencies, and project management organizations to help them effectively manage their workload and control chaos. Brent has spent the majority of his career marketing enterprise software solutions, but he has also spent time in advertising, broadcasting, and copywriting. He is working to attend a game in every Major League baseball park to determine which hot dog wins.