SILICON SLOPES, UT — January 22, 2015 — AtTask announced today its decision to rename the company under the new corporate brand Workfront. The name change is the foundation of the company’s branding efforts to better convey the enterprise nature of the solutions it provides to its customers.
“Simply stated, we have outgrown the AtTask name,” said Eric Morgan, CEO of Workfront. “The company was founded in 2001 and has evolved significantly since then. We now have over 500 employees, and more than 1,000 clients. We are solving complex work management problems for companies such as Cisco, Comcast, Food and Drug Administration, House of Blues, and REI and we needed a name that conveyed the enterprise power of the solutions we deliver. Workfront, as confirmed by our market testing, is a name that is a much better reflection of the company that we’ve built, the leadership role we play, and the problems we solve for our customers.”
Under the leadership of Eric Morgan, Workfront has experienced significant company growth, including a three-year compound annual growth rate of 42%, over 135 clients paying in excess of $100,000 in annual recurring revenue, and the securing of nearly $50 million in venture capital funding. In addition, Workfront has been recognized as a leader in the Gartner Inc., 2014 Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services for the third year in a row, ranked in Deloitte’s Technology Fast 500™ for two years in a row, listed as one of Forbes America’s Most Promising Companies, and named a champion in the Info-Tech PPM Vendor Landscape for two years in a row.
Prior to choosing the new name, there was a rigorous process that was put in place to ensure the new name directly reflected the company’s values and direction. In addition to legal trademark and multi-country screening, the name was market tested to evaluate how well the name conveyed the nature of the business and the company’s desired brand attributes.
“The name Workfront just made sense to tell the story of what we do,” said Morgan. “And the lion mark that is part of the logo is symbolic of the power our solution brings to our customers.”
To find out more about Workfront and more information behind the name change, visit www.workfront.com.
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Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Covario, National Geographic, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront.