AtTask Positioned in Gartner’s Marketing Resource Management (MRM) Magic Quadrant

by Adam Baker
, 2 min read

SILICON SLOPES, UT ­­— March 18, 2014 — AtTask, an industry leader in cloud-based Enterprise Work Management solutions, just announced that it is now the only enterprise work management vendor to be positioned by Gartner, Inc. in the “Magic Quadrant for Marketing Resource Management” (MRM) and the “Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services”, and listed as a Cool Vendor in the ”Cool Vendors in CRM Marketing Applications, 2013" report.

According to Gartner, “Marketing resource management is  a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.”

The AtTask Marketing Work Cloud increases marketing team productivity by removing time-wasting tasks such as email, meetings and unnecessary interruptions, and freeing more time for marketers to be creative. It also provides marketers with on-demand access to up-to-date information on the status of resources and work.

“We believe AtTask’s inclusion in the Gartner Magic Quadrant validates our position as a strong player for marketing teams,” said Eric Morgan, CEO of AtTask. “While AtTask appeals to a wide range of teams across the enterprise, the company has created purpose-built solutions for IT and marketing teams. The Marketing Work Cloud, launched just over a year ago, has been embraced globally by enterprise marketing teams and marketing agencies. We feel it’s an honor to be recognized by Gartner in its MRM competency areas.”

The inclusion in the Gartner Magic Quadrant comes on the heels of AtTask announcing both a record 2013 with 50% year-over-year subscription growth, and $38M in Series D funding, led by JMI Equity.

About Workfront

Workfront (formerly AtTask) is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Adobe, Cisco, HBO, Kellogg’s, House of Blues, REI, Trek, Schneider Electric, Tommy Hilfiger, Disney, and ATB Financial. To learn more, visit or follow us on Twitter @workfront_inc.

Gartner Disclaimer

Gartner does not endorse any vendor; product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contacts

Rachel Kaseroff

Method Communications


[email protected]

Abram Jones

Method Communications


[email protected]