Project Management + Social Networking = User-Driven Product Improvements

by Adam Baker
, 1 min read


OREM, Utah—December 30, 2009—Social media exposure via blogging, Twitter, Facebook, and LinkedIn enable project and portfolio management provider AtTask (, to share industry news and best practices while receiving instantaneous feedback from customers and other project professionals.

Social media allows project management professionals from around the world to tap into a bottomless pool of knowledge whenever the need arises. Without involving a search engine, academic tome, or an advanced degree, social media makes project management best practices and the experience of industry thought-leaders accessible to any organization.

Social media has changed the way we communicate, teach, and learn. Peer networking has moved online, where it’s easy to create, build, and interact with multiple networks of knowledgeable people, without geographic or industry boundaries. AtTask recognizes that participating in these “knowledge networks” is a powerful tool for learning what is top of mind for CIOs, PMOs, and other project professionals—and is dedicated to positively contributing to the online project management community.

The ability of social media to improve project/team collaboration with blogs, wikis, and dedicated project sites provide instant feedback and streamlined problem resolution. This makes project teams more efficient—able to avoid the lag-time email creates, and more resilient—able to make, and adapt to, change in real time.

The need to find a better way to get work done is changing the way business leaders look at project visibility and accountability. Because organizations—including those beyond traditional IT—need to react quickly to changing markets, executive visibility into every initiative is critical for validating that corporate strategy is executed in the projects undertaken by the workforce.

“Customer feedback has always been an important part of the product development process at AtTask,” said Kevin Hayden, AtTask’s CMO. “Social media like Twitter and LinkedIn provide real-time access to what our customers and others within the industry are looking for in a project management solution, and enable us to react quickly to those needs. It’s rewarding to be part of the virtual assemblage of industry experts who used to charge thousands of dollars for personal appearances, but are now providing best practice advice just for the asking.”

About AtTask, Inc.

AtTask ( is the project and portfolio management (PPM) solution that focuses all knowledge workers on those activities that make them and their company more effective, innovative, and competitive. Its platform-independent and multilingual solution increases efficiency for small- to medium-sized businesses and Fortune 500 companies across the globe. AtTask's clients include American Airlines, Chevron, Cisco Systems, GE Healthcare, Google, HBO, Johnson & Johnson, Newsweek, Samsung, Toyota, Walt Disney, and Whirlpool