Workfront Honors Kids II with a Lion Award for Enterprise-Wide Deployment that Increased Efficiency by 50%

by Shelbi Gomez
, 2 min read

SILICON SLOPES, UTAH — March 30, 2017Workfront, the leading provider of cloud-based Enterprise Work Management solutions, today announced that Kids II has been awarded a Workfront Lion Award for successfully integrating Workfront into its existing tech stack, with a result of 50% improved efficiency across the organization. Kids II develops industry-changing innovations for families across the globe. Its brand portfolio includes Bright Starts™, Ingenuity™, Baby Einstein™, and Oball™.

“Prior to implementing Workfront, every department had useful applications, but there wasn’t a single location to find all the project information someone would need to understand every step in our work process,” said Nashira Betton, IT project manager at Kids II. “We wanted integration, with access to information and reporting, that would bubble up successes, failures, risks, and issues in real-time. Our goal was to get to enterprise-scale portfolio management that would work for every department, globally.”

Kids II’s extensive digital ecosystem required a work management tool that could scale to the company’s framework and include integrations with Dropbox, Adobe DAM, Chrome, Slack, Host Analytics, and its own internally developed peripheral visual asset tools.  After reviewing approximately 20 project and portfolio management tools, the team selected Workfront to help remediate enterprise-wide inconsistencies in project visibility across the company. Workfront is now in use by over 500 Kids II employees.

“Workfront has dramatically changed the way we work, phase-gate products, capture technological incidents, push marketing campaigns, and collaborate in work environments,” said Betton. “Workfront’s APIs are integral to everything we’ve done. They’re the handshake, making sure all of our processes stay synchronized and our people stay informed — even those in offices 12 hours ahead.”

Additional benefits Kids II has experienced since implementing Workfront include:

  • 90% reduction in email — From defining new applications to resolving Help Desk issues, Workfront has reduced back-and forth email communications for Kids II’s IT staff.
  • 70% reduction in marketing project iterations — Workfront automatically captures more details with every request submission and has boosted productivity because Kids II staff has reduced iteration cycles from 10 to 3 for critical deliverables.
  • 50% reduction in meeting time — Workfront has been able to reduce the time spent in meetings, instead of checking in on 100 items, they can focus on 3-5 critical issues in meetings.
  • Improved predictability and greater confidence in IT — Workfront’s resource scheduling capabilities allow employees to enter time against projects, giving projects a more realistic deadline and delivery schedule.  Also, because of greater visibility into tasks, risks, and issues, employees have greater confidence in IT’s ability to deliver internal projects on time.

Kids II will officially be honored at the  Workfront Leap 2017 User Conference, being held from April 10 to 13, 2017 at The Grand America Hotel, Salt Lake City’s premier five-diamond hotel.

To read the complete case study, visit To learn more about how Workfront can help your team, visit

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About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek. To learn more, visit or follow us on Twitter @Workfront_Inc.