2021 is the year of the comeback. Market commentators see huge potential for renewed growth and opportunity in the year ahead. As businesses shift their technology investments to embrace digital transformation, what can CIOs do to lead the comeback for their organizations?Read more
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3 ways to optimize your work for a digital world
Now is the perfect time for tech leaders to build on what we’ve collectively learned and prepare for a comeback decade, in part by embracing a “digital-first” mindset. Here are three ways to power the future of digital work with work management technology.
2021 Lion Awards celebrate leaders reshaping the future of digital work
The Workfront Lion Awards, by Adobe, honor our most outstanding customers—work management leaders who are revolutionizing how work gets done and having a measurable, positive impact on individuals, teams, and entire organizations. Winners will be celebrated at the Adobe Experience Makers Awards gala.
How millennials shape their jobs: A meme-free guide to generations in the workplace
Building the right culture has always been vital. And now, ensuring the workforce has access to the right technology and an optimal digital work experience is critical too.
Agility matters to your business more than ever—here's how to get it right
Even before the pandemic, around 90% of organizations had implemented some Agile methodologies into their operations. But the sudden switch to remote work required businesses to switch from “doing” Agile to “being” agile. How do businesses achieve agility in our disruptive digital age? Here are three steps for success.
4 ways to power digital work with a marketing system of record
As we accelerate out of crisis mode, it’s time to turn our attention to empowering digital resilience and maintaining business agility. And marketer teams that leverage a marketing system of record will be well positioned to power—and optimize—digital work.
Navigate work disruption, shift priorities, and adapt to change with work management
It has been a trying year, but businesses that have been leveraging the power of work management have continued to connect strategy to delivery, integrate people and data, and manage work from start to finish—remotely. These businesses have remained resilient and productive, and will emerge stronger than before and ready to make their comeback in 2021.
5 ways work management boosts collaboration in our work-from-anywhere world
A global pandemic made keeping teams connected, collaborating, and focused on the right work a priority—and challenge. Silos, disconnected (and outdated) systems and tools, and getting everyone to pull in the same direction, emerged as top issues for businesses trying to optimize digital work. Here are five ways work management boosts collaboration and productivity in today's work-from-anywhere world.
Top 5 work automations with the highest ROI
With a single platform for work that connects people, processes, and technologies across the enterprise, Workfront customers are boosting their productivity and efficiency. LeapPoint, our three-time partner of the year, shares the top five ways customers are using Workfront to automate tasks, processes, and workflows—and maximize ROI.
2020 hindsight: top 10 takeaways for HR leaders
We’re finally at the point where we can use the phrase “hindsight is 2020” literally. Laura Butler, SVP of People and Culture, shares her top 10 lessons learned from 2020—and how living through a global pandemic is changing the way we work.
The future of work is powered by technology that connects people
The future of work is all about people. It’s about enabling and empowering people to work their way—and to bring the best of themselves to work every day. Technology plays a key enabling role in this work. But the nature of work shouldn’t be driven by technology; it should be driven by people and their ingenuity and creativity—with the right technology enabling them to exercise their talents with minimal obstacles and distractions.
The future of marketing leadership—3 imperatives from the 2020 Gartner Marketing Symposium
The Gartner Marketing Symposium, billed as the world’s most important gathering of CMOs and marketing executives, promised to help CMOs hone their leadership skills, refine their marketing strategies, and find innovative solutions to deliver growth during the transition from crisis to comeback in 2021. Here are three key insights from the event.
3 ways to unite marketing and finance to achieve long-term, sustainable growth
Marketing and finance have always worked together, but their collaboration is often limited to annual meetings to agree on budgets for the year. In a constantly shifting environment that requires iterative planning, marketing and finance teams need to cultivate strong partnerships, align on shared goals, and continuously collaborate to help the business invest in strategies that deliver results and long-term sustainability.